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XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social media trends, excellent communication skills, and a passion for building engaging brand experiences. Key Responsibilities: Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the overall brand objectives. Storytelling: Create compelling & creative, on-brand content for social media platforms, including posts, videos, graphics, and other multimedia assets. Community Engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and professional manner. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports to assess the effectiveness of campaigns and initiatives. Cross-Functional Collaboration: Work closely with marketing, PR, and product teams to ensure alignment and consistency across all brand communications. Stay Updated: Stay abreast of industry trends, platform updates, and emerging technologies to continuously optimize our social media efforts.

We are looking for a detail-oriented and data-driven Marketing Enablement Data Analyst to join our cybersecurity company. This role will focus on analysing customer behaviour and lifecycle, optimizing marketing campaigns, and leveraging automation tools to improve marketing performance. The ideal candidate will collaborate closely with cross-functional teams, including Sales, Customer Success, Business Analytics, and Marketing Operations, to create data-backed strategies that enhance customer engagement and business growth.

Key Responsibilities
Conduct in-depth analysis of customer behaviour and lifecycle trends to support data-driven marketing decisions
Evaluate marketing campaigns to identify target audiences, measure effectiveness, and provide recommendations for optimization
Develop and implement campaign automation workflows using Salesforce, in collaboration with the Marketing Automation and Marketing Operations teams
Partner with Sales, Customer Success, Business Analytics, and Marketing teams to ensure marketing strategies align with business objectives
Build dashboards and reports in Power BI and Excel to visualize key marketing metrics and trends
Identify opportunities to enhance lead segmentation, scoring models, and personalization strategies through data analysis
Ensure data integrity and consistency across marketing platforms, optimizing data collection and reporting processes