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Introduction Welcome to Chargeflow, where innovation meets expertise. We're not just another startup; we're a dynamic and rapidly expanding company driven by seasoned leaders in the world of fintech and eCommerce. Our passionate team is on a mission to tackle one of the most pressing issues plaguing online businesses today: chargeback fraud. This insidious menace all too often results in substantial losses, both in revenue and profits. Join us on our journey as we revolutionize the fight against chargeback fraud. Who We're Looking For - The Dream Maker As the Senior PLG Product Marketing Manager at Chargeflow, you’ll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, enhancing onboarding processes, boosting landing page conversion rates, tailoring in-app messaging, and refining customer and audience segmentation. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. Your Arena: Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel. Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience. Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage. Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels. Sales & Marketing Enablement: Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process. Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends. Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.