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we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

Were looking for a highly strategic and innovative Paid Social Team Lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise.
Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets.
Join our dynamic team and help shape the future of performance marketing.
Responsibilities
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms.
Manage and mentor a small team of senior campaign managers.
Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
Collaborate cross-functionally with Creative, Brand and Data teams to ensure cohesion and amplification across channels.
Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.
Join our dynamic team and help shape the future of performance marketing!
Responsibilities:
Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.

Ad Operations Manager - CTV We are looking for an experienced Ad Operations Manager to lead our CTV (Connected TV) operations. This is an end-to-end role requiring a hands-on professional to manage ongoing activities with direct SSPs, handle campaign optimization, and troubleshoot technical issues. The ideal candidate will take full responsibility for the execution, monitoring, and performance improvement of advanced advertising solutions within the CTV ecosystem, working closely with R&D, Business Development, and global publishers. Key Responsibilities
* End-to-End Ad Ops Management: Oversee day-to-day CTV advertising operations and campaign lifecycles.
* SSP Partnership Management: Work directly with major SSPs (e.g., Google Ad Manager, Magnite, PubMatic, FreeWheel).
* Campaign Optimization: Set up and optimize Programmatic and Direct Deals, managing Line Items, Demand Sources, Ad Pods, Floor Prices, and Deal IDs.
* Performance Monitoring: Analyze key metrics including Fill Rate, eCPM, Latency, Errors, and Ad Requests to ensure peak performance.
* Technical Troubleshooting: Identify and resolve discrepancies and technical delivery issues.
* Technical Implementation: Work with VAST, VPAID, and OpenRTB protocols; manage Ads.txt and implement SDKs/Tags within CTV applications.
* Cross-Functional Collaboration: Partner with Product, R&D, and Business Development teams to streamline workflows.
* Reporting & Quality Control: Generate performance reports for management and ensure compliance with ad policies and traffic quality standards.