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Fullpath by Cox Automotive is a fast growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion dollar transportation industry with our advanced Customer Data Platform (CDP) . Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions oriented individual who is ready to put your career in drive, Fullpath is the place for you! We are looking for a Head of Product, where you will be the "CEO" of Fullpath's CRM business unit - one of the most strategically critical and newest additions to our product portfolio. You will have full end-to-end ownership of the domain's strategy, product roadmap, and engineering execution, leading an integrated team of Product Managers, Engineering Managers, and Developers. The CRM domain sits at the heart of how automotive dealerships manage their customer relationships and sales pipeline. It is a technically complex, data-intensive product: a per-dealer, multi-tenant system deeply integrated with dealership back-office systems and third-party data sources, with a rapidly growing AI and agentic layer. Your mission is to make this domain a category-defining product. Your goal is to drive meaningful business outcomes by leading both product strategy and execution, breaking down the wall between product and engineering, and ensuring the team stays aligned, focused, and moving fast toward impact. This role will be based out of Jerusalem or Tel-Aviv and report to the VP of Product & Development

What you will be responsible for:

* Strategic Leadership: Define the vision and long-term strategy for the CRM domain in alignment with the company's overall goals - including its evolving AI roadmap.
* Product-Engineering Integration: Lead an integrated organization of product managers and engineers. Foster a culture where "the business outcome is the mission," and technical excellence serves business value.
* End-to-End Delivery: Own the full lifecycle of your domain - from discovery and ideation to architecture, development, and production.
* Business Impact: Define, track, and be accountable for the domain's KPIs (revenue, retention, dealer engagement, churn).
* People Management: Manage, mentor and grow high-performing Product and Engineering managers. Build a culture that prioritizes ownership and accountability.
* Operational Excellence: Optimize team methodologies to sustain high delivery velocity without accumulating technical debt.

Why you should join us:
This is not a traditional siloed role. You will have full autonomy to shape the CRM domain's destiny - owning both the product strategy and the engineering resources to build it. You will operate with the accountability of a business owner, reporting directly to the VP of Product & Engineering. The CRM domain is entering a pivotal phase: deep third-party integrations, an expanding AI and agentic layer, and a product vision that goes well beyond task management toward intelligent, proactive dealer relationship tools. If you want to own something that matters -technically, commercially, and for the automotive industry - this is it. And of course, we also have:
* An awesome global team of forward-thinking, innovative go-getters
* Learning and growth opportunities within a fast-paced AI-first environment, now backed by Cox Automotive
* Clear career advancement path for strong performers
* As a part of our team, your success in this role is crucial to our company’s growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. To

Required SEO/ GEO Team Leader
Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Marketing team might be looking for you.
The SEO Team Leader will define and lead our SEO strategy to drive scalable organic growth across global markets for the core marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our marketplace.
Own our SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.

We are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are seeking a SEM Specialist to join our growing paid acquisition team. In this role, you will take ownership of creating, scaling, and optimizing paid campaigns across various search channels, with a primary focus on Google Search.
You will be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We are looking for someone who is AI native and tech savvy, able to integrate new tools and automation into daily work.
As a SEM Specialist, you will play a key role in the development and execution of our paid search strategy, collaborating cross functionally to deliver impactful, results driven campaigns in a fast paced, learning oriented environment.
We are looking for someone who is highly analytical, independent, a quick learner, and a creative problem solver, with the ability to work with datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
Our work model is hybrid, combining remote and on-site work.
What am I going to do?
Monitor and optimize paid search campaigns across multiple channels, primarily Google Search, ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Act as a point of contact for the external data and analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

As a Digital Medical Advisor, you'll be at the forefront of how we communicate science in the digital age. You'll develop and execute medical strategies that strengthen our digital scientific communication and drive meaningful engagement with Digital Opinion Leaders (DOLs) across Israel.

Your responsibilities will include:

Driving comprehensive DOL engagement strategies from end-to-end - identifying, assessing, and cultivating relationships with key Digital Opinion Leaders to amplify scientific dialogue and foster compliant advocacy
Developing tailored content, resources, and specialized workshops that resonate with digital audiences and advance scientific understanding
Preparing, medically reviewing, and disseminating all corporate medical communications across digital platforms, ensuring scientific accuracy and regulatory compliance
Creating planned medical scientific journeys for all relevant audiences, translating complex scientific content into impactful digital formats
Collaborating with Marketing, Sales, Medical, Compliance, and Customer Excellence teams to align strategy, prioritize initiatives, and execute scientifically accurate, impact-driven programs
Engaging with healthcare professionals and DOLs, to gather insights, co-create content, and ensure clinical relevance
Driving innovation in digital engagement by adopting new channels and methodologies that support our digital-first Medical Affairs model