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Role Overview Are you a data-driven strategist with a passion for customer journeys? We are looking for a Life Cycle Marketing Manager to own the end-to-end customer lifecycle at Maytronics. In this role, you will be the driving force behind increasing Customer Lifetime Value (LTV), re-engaging dormant users, and maximizing revenue from our existing global community. You will design, execute, and optimize cross-channel programs that deepen engagement and accelerate repeat purchases, all while leveraging our rich customer data and cutting-edge Salesforce ecosystem. Key Responsibilities LTV & Reactivation Strategy: Lead the strategy to boost CLV/LTV. Design and scale win-back campaigns specifically targeting at-risk and dormant users (including those with 2+ years of inactivity). Customer Journey Mapping: Map and optimize the full journey—from post-purchase and onboarding to replenishment and repurchase. Identify friction points and turn them into engagement opportunities. Cross-Channel Execution: Coordinate seamless experiences across Email, SMS, App, Marketplaces, and Web. Ensure consistent messaging and timing across all touchpoints. Data-Driven Optimization: Analyze cohort behavior and retention trends to inform strategy. Partner with Product, CRM, and Data teams to align lifecycle initiatives with business goals. Platform Leadership: Own the lifecycle strategy and journey design within the Salesforce environment, partnering with IT and Marketing Automation for flawless deployment.

We are seeking a Client Manager with 1-2 years of experience to join one of our client squads. In this role, you will take ownership of client activity, oversee day-to-day operations, and ensure measurable business impact. Acting as a key member within your squad, you will manage ongoing projects and initiatives, collaborate with cross-functional teams, and collaborate with team members – all while identifying new opportunities for growth. This role is ideal for someone looking to grow from execution into ownership and strategic thinking.

Responsibilities:

* Take ownership of client work within the Squad: manage client work plans including tasks, timelines, financial processes, and client meetings (agendas, presentations, recaps).
* Build a strong understanding of clients’ businesses and digital activities- products, services, competitors, KPIs, and marketing initiatives.
* Support upsell and cross-sell initiatives together with the Squad Manager and Growth Leader.
* Collaborate with media, creative, SEO, and data teams, supporting task prioritization and workflow management
* Develop, train, and mentor Junior Client Managers in line with the training program.
* Leverage AI tools to support research, streamline workflows, and identify growth opportunities.

We built a platform that builds businesses. From launching and managing to growing a business, we are the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our Guidance Engine assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, were turning the process of starting, managing, and growing a business into a better experience; were simplifying the business journey. We believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business
About the Role
As a Senior Manager of Channel & Business Development you'll play a pivotal role in fostering relationships with partners that drive revenue, relevant traffic, and operational efficiency for us. This role sits at the intersection of market research, partner strategy, commercial negotiation, and internal product collaboration. You will develop new external channels, strengthen our internal ecosystem, and build relationships that expand our reach across the small-business marketplace. You will own the full partnership lifecycle, from strategy and sourcing to structuring, closing, and performance optimization. Join us and be at the forefront of driving mutual success for millions of small businesses worldwide!
Responsibilities:
* Play a key role in driving the expansion of distribution channels for us.
* Build a short-term and long-term business development pipeline aligned with company goals and strategic plans.
* Manage partnerships end-to-end, from identifying prospects and holding discussions to finalizing agreements and guiding partners through the onboarding process.
* Research and identify new leads, assess business opportunities, and negotiate partnerships to drive distribution and growth.
* Negotiate commercial terms.
* Maintain existing partnership relationships and explore new revenue streams within existing partnerships,
* Collaborate closely with internal teams and stakeholders to identify supply needs and capitalize on emerging business opportunities.