We are seeking a dynamic and results-oriented Growth Marketer to join our marketing team and lead the charge in content distribution, email marketing, and growth-driven initiatives. This pivotal role focuses on expandingour reach across Europe and the US by generating high-quality leads for partners and financial institutions. As the first hire in this capacity, the Growth Marketing Manager will play a critical role in shaping and executing our marketing-driven growth strategy.
Key Responsibilities:
Content Distribution:
Develop and execute strategies to ensure maximum visibility of our content, leveraging channels such as email, LinkedIn, and other relevant platforms.
Build and optimize distribution processes to ensure consistent engagement with target audiences.
Partner with the content team to ensure alignment between content creation and distribution goals.
Lead Generation:
Focus on generating qualified leads for partners and financial institutions across Europe and the US.
Design and implement campaigns aimed at driving inbound inquiries and nurturing prospects through the funnel.
Utilize HubSpot and LinkedIn to manage outreach, measure engagement, and optimize campaigns for better conversion rates.
Email Marketing:
Create and manage email marketing campaigns to nurture prospects, build relationships, and drive conversions.
Implement best practices for segmentation, personalization, and automation using HubSpot.
Track and analyze email performance metrics to continuously improve effectiveness.
Paid Media Campaigns:
Manage and optimize paid media efforts, including LinkedIn Ads and other relevant platforms, to amplify our content and generate leads.
Allocate budgets effectively to maximize ROI on campaigns.
Analytics and Reporting:
Monitor and analyze campaign performance using data-driven insights.
Prepare detailed reports on lead generation, content performance, and overall campaign success.
Provide actionable recommendations to refine strategies and drive continuous improvement.
Collaboration:
Work closely with the sales team to align on lead handoffs and ensure seamless transitions for potential clients.
Coordinate with internal stakeholders to ensure campaigns and messaging reflect our brand and objectives.
Key Performance Indicators (KPIs):
Number of qualified leads generated (partners and financial institutions).
Engagement rates on distributed content (email open rates, click-through rates, etc.).
Conversion rates from campaigns (e.g., inquiries turning into opportunities).
ROI on paid media spend.
Growth in visibility and engagement across Europe and the US.
Requirements: Skills and Experience:
3+ years of experience in growth marketing, with a focus on lead generation and content distribution.
Proven expertise in using HubSpot and LinkedIn for marketing campaigns and lead nurturing.
Strong track record of managing email marketing campaigns and paid media efforts.
Analytical mindset with the ability to interpret data and optimize campaigns for better results.
Attributes:
A self-starter who thrives in a fast-paced, entrepreneurial environment.
Exceptional organizational and time management skills, capable of handling multiple projects simultaneously.
Creative problem-solver with a data-driven approach to decision-making.
Strong communication and collaboration skills.
Cultural Fit:
Aligned with our mission to empower financial institutions and partners through innovative solutions.
Comfortable working in a bootstrapped, high-growth environment where resourcefulness is key.
Passionate about leveraging marketing to drive measurable business outcomes.
This position is open to all candidates.
