An innovative Start-up is looking for a talented Digital Marketing Manager.
The role includes:
Research, plan, and manage strategy and execution for digital marketing, including content marketing, digital advertising, social media and the company website.
Plan and execute all digital marketing campaigns including ABM campaigns, webinars, and content syndication programs.
Manage and lead external SEO/SEM teams, including setting goals and objectives, approving campaign, and supervising ongoing activity.
Monitor and measure activity and provide ongoing insights.
Improve and optimize our inbound marketing performance
(Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Requirements:
Native level English a must.
Minimum 5+ years of proven working experience in B2B digital marketing and content.
SaaS products experience is a huge plus.
Profound knowledge and understanding of content marketing, proven track record in managing digital marketing campaigns, ABM campaigns, managing content writers, and distributing online content.
Demonstrable experience leading and managing SEO/SEM teams, marketing databases, email, and social media.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
(Working knowledge of marketing automation platforms (e.g., Marketo, Pardot).