לוח משרות דרושים SEM \ PPC

Were looking for a highly motivated and experienced Senior User Acquisition Manager to drive the growth of our games combining strategic thinking with hands-on execution. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data-driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. It is a cross-functional role, where close collaboration with Creative, Product, Legal, and external partners will be required to ensure all programs are brand-aligned, legally compliant, as well as performance-driven.
*Located in Tel-Aviv we work on site.
Responsibilities
Develop and execute UA strategies across multiple marketing channels to grow our player base profitably.
Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
Monitor marketing campaigns across paid social (Facebook, Instagram, Snapchat, TikTok, Reddit), search (Apple Ads), programmatic, affiliates, CTV, and other relevant networks.
Collaborate with creative, product, and analytics teams to test and scale winning strategies
Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
Build and manage relationships with agencies, affiliates, and key external industry partners.
Conduct market research to identify trends & new opportunities and to keep up to date with the games industry, especially the social casino games vertical.

we are looking for a User Acquisition Manager.
Responsibilities:
Manage large-scale Google UAC campaigns with full ownership over budgets and performance (CR, CPA, ROI)
Identify and scale new growth opportunities across UA channels
Plan, execute, and analyze A/B tests to continuously improve campaign performance
Build and maintain structured testing roadmaps across campaigns
Develop and execute monthly media plans aligned with business goals
Monitor, analyze, and optimize campaign performance using advanced analytics tools
Generate actionable insights and data-driven reports
Collaborate closely with the in-house creative team to improve ad performance

A student position at a digital marketing agency, designed for individuals looking to break into the worlds of digital marketing, performance marketing, and data through hands-on experience with advertising platforms, analytics tools, and AI technologies. The role includes independent work, exposure to leading media platforms, analytical tasks, and collaboration with campaign teams managing clients and budgets across a variety of industries. We’re looking for curious, detail-oriented individuals with strong analytical thinking skills, who are fast learners, capable of working independently, and attentive to the smallest details.

Responsibilities:

* Build and update campaigns based on structures defined by Campaign Managers.
* Upload ads across Google, Facebook, TikTok, and DV360 platforms.
* Write Google Search ads and create ad extensions.
* Perform ongoing QA and quality control checks on campaigns, ads, and data.
* Analyze data and generate reports from various analytics and advertising systems.
* Conduct competitor research and keyword research.