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Engage in scientific exchange and insight generation by staying current with cardiovascular science, guidelines, and treatment paradigms through literature review, congress attendance, and regular KEE interactions. Execute the medical components of account plans in line with agreed budgets, priorities, and timelines. Build and maintain strong relationships with KEEs, understanding their interests and perspectives, and develop robust territory knowledge to share meaningful customer insights with internal stakeholders. Discuss key data sets with experts to identify evidence gaps, patient pathways, and treatment challenges in areas of unmet medical need, aligned with the therapeutic area strategy. Present data and evolving treatment approaches in one-to-one meetings with KEEs and in internal forums such as Journal Clubs. Initiate and organize scientific meetings and events in partnership with KEEs to explore different aspects of the cardiovascular therapeutic area and brand. Create scientific digital content such as newsletters and approved emails as part of digital medical plans for healthcare professionals. Ensure timely, accurate documentation of all external interactions in dedicated systems and respond to medical information queries via the medical information platform. Support bridging or early access programs where relevant. Continuously refine communication and insight-gathering skills through training, coaching, and joint field visits with the line manager and colleagues. Collaborate with MSLs from other countries or therapeutic areas to exchange best practices and evolve the role. Attend national cardiovascular congresses and, when required, international meetings.

The Rare Bone and Endocrine Medical Advisor acts as a core member of the cross-functional brand team, taking the medical lead for the therapeutic area. The role builds and maintains strategic scientific partnerships with Key External Experts (KEE) and other healthcare professionals through non-promotional interactions, gaining insights that shape brand strategy and medical plans. It leads pre-launch strategy and execution, ensuring scientific excellence in tactics and activities, and provides key medical input to marketing, sales and market access. The Medical Advisor delivers high-quality, up-to-date scientific and medical information, reviews and approves promotional materials in line with internal and external standards, and develops and executes medical affairs projects within agreed budgets and timelines. Maintaining robust scientific expertise, the role continuously monitors the literature, attends national and international congresses, supports internal education and training, and contributes to clinical operations through site selection support. It manages scientific partnerships with KEEs, including externally sponsored research, grants and scientific sponsorships, organizing advisory interactions to co-create projects that advance the therapeutic area strategy. The Medical Advisor ensures full compliance with all relevant regulations, policies and guidance, completes required training, actively participates in medical department activities, shares best practices and takes on additional assignments or champion roles as needed.

In this role, responsibility spans the full brand lifecycle. This includes preparing, updating and executing robust Brand Plans that deliver both short- and long-term market share and profitability targets. Market and customer insights are gathered and interpreted to shape strategy: segmentation, SWOT, competitor analysis and sector developments are translated into clear operational plans that stay current in a fast-changing environment. Strategic decisions are led to improve business performance, while brand strategy and plans are developed and implemented in close collaboration with Sales Management, Medical, Regulatory, Diagnostic and Market Access. Synchronisation with the cross-functional team is maintained through clear, continuous communication and strong relationships, increasing recognition and awareness of the brand strategy across AstraZeneca. Close bilateral communication with the product promotion team via FLSMs ensures strategic and operational plans are implemented effectively across Israel, with regular feedback loops and follow-up on execution. The role also maintains effective links with global brand teams and marketing groups to share information and effective practices. Field presence is key: dual visits with the product promotion and medical teams help identify and solve issues quickly, while strong relationships are built and maintained with Opinion Leaders to shape and support the brands impact.