לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בתל אביב יפו

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.

Our E-commerce Business Unit is growing fast and were looking for a hands-on Performance Marketing Manager to help us scale to the next level. 🚀
If youre the kind of person who loves digging into data to spot trends, has a sharp eye for what makes a creative funnel truly click, and gets excited about testing, optimizing, and hacking growth strategies together, then this role is for you.
Youll work across multiple e-commerce clients with big budgets, balancing analytics with creativity, and collaborating closely with product, R&D, and data science. If youre smart, motivated, and thrive at learning and adapting quickly to new AI tools and design platforms while building campaigns that actually move the needle come join us and lets grow together.
Responsibilities:
Manage the full lifecycle of large-budget performance marketing campaigns across multiple client accounts, including tracking KPIs, building and testing strategies, and running A/B tests.
Analyze campaign performance to identify trends and extract actionable creative insights that drive results.
Oversee the creative lifecycle: concepting, generating, testing, and iterating video, static, HTML5, and AI-powered assets.
Collaborate with Product, R&D, and Data Science teamsprioritize needs, raise flags, and clearly translate data-driven insights into actionable recommendations.
Work directly with clients to manage expectations, budgets, and revenue share, ensuring performance goals and satisfaction are met.
Leverage AI and design tools (e.g., Veo3, Bolt, Lovable, Figma) to generate, test, and optimize high-performing creative variations.

We Want You! Were looking for a Senior User Acquisition Manager Search to lead and scale our acquisition strategy on Google Search and complementary search-driven platforms.
This is a senior, high-impact role where youll own end-to-end strategy, execution, and optimization of our search marketing programs. Youll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact.
If youre an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.
Key Responsibilities:
Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with our business goals and customer acquisition objectives.
Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS.
Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert.
Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities.
Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.
Nice-to-know:
Location: Based in Rothschild, Tel Aviv.
Hybrid Model: Four days in the office, one day remote.

We Want You! Were looking for a User Acquisition Manager Discovery Channels to lead and scale our performance marketing efforts with a specialization in Meta and TikTok.
This is a high-impact, role where youll own strategy, execution, and optimization for our most critical acquisition channels. Youll be responsible for driving measurable growth by combining analytical rigor with creative excellence.
If you thrive in scaling discovery platforms, obsess over data-driven decisions, and understand how to stay ahead of trends, this is your opportunity to make a global impact.
Key Responsibilities:
Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok, ensuring campaigns align with our business goals and deliver strong ROI.
Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms.
Experimentation & Innovation: Continuously test new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency.
Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.
Nice-to-know:
Location: Based in Rothschild, Tel Aviv.
Hybrid Model: Four days in the office, one day remote.

We're looking for a Digital Marketing Specialist to join the Growth Marketing team at Checkout.com. As a Digital Marketing Specialist you'll be in charge of large-scale PPC campaigns on Linkedin, as well as ad-hoc campaigns on other digital channels.

Reporting into the Director of Growth Marketing, you will work against ambitious growth targets, and help the team hit its Account Engagement and ROI objectives. This is primarily a hands-on role that requires an analytical mindset, superb attention to detail, and a methodic, data-driven approach to campaign management. This role will also allow you to take part in defining your managed channels strategy, track and optimize performance, and drive business growth for Checkout.com.

This is an exciting opportunity to become a key member of a needle-moving function and take part in building a world-class digital marketing machine. You will be joining a highly-talented global marketing team, and will get to work closely with multiple functions, such as Design, Regional Marketing, Events, Analytics and more.

How youll make an impact:

Hands-on execution of our paid digital strategy on Linkedin; creating campaigns, adjusting bids, optimizing performance, controlling budget allocation, monitoring pacing etc.

Drive performance optimization through ongoing a/b testing; Identify key insights, provide effective feedback and recommendations to the various campaign teams.

Create and monitor performance reports, measure key metrics, analyze results and formulate new strategies to improve our return on investment.

Work closely with design and content teams to conceptualize, launch and optimize campaign assets that can drive demand and raise awareness to our product offering and brand.

An advantage - being able to write (when needed) creative copy, using our brands messaging and refining for optimal results.

We are seeking a results-oriented Senior Media Partnerships Manager with B2B and B2C experience, exceptional relationship management skills, and a strategic mindset.

You will play a critical role in managing our existing marketing partners, fostering strong relationships, and identifying opportunities to grow our business through strategic collaborations. You will also be responsible for optimizing the efficiency of existing partnerships, maximizing revenue potential, and managing the associated budget.

In this role you'll:

Manage and nurture relationships with our existing marketing partners, acting as the main point of contact and fostering strong, long-lasting partnerships.

Identify opportunities to expand and grow our business with current partners, working closely with them to develop joint marketing campaigns, co-branded initiatives, and other collaborative activities.

Research, recruit, and onboard new partners into the partnerships portfolio.

Conduct regular business reviews with partners, analyzing performance metrics, identifying areas for improvement, and implementing strategies to optimize the effectiveness of our partnerships.

Collaborate with cross-functional teams to align partnership activities with overall business goals and objectives.

Track and report on partnership performance to senior management, summarizing revenue generated, customer acquisition metrics, and ROI.

Manage the budget allocated for partnership activities, ensuring efficient allocation of resources and maximizing ROI.

Stay up-to-date with industry trends, market dynamics, and competitor activities in the partnerships space, identifying new potential partners and emerging opportunities.

Were looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Car insurance business. Youll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.

Youll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Car, youll not only shape the roadmap for your domain, but also serve as a key member of our broader growth and company leadership. This role is critical for scaling our Car product and driving significant impact at a pivotal moment for the company.

In this role, youll:

Define the Car Insurance growth strategy, balancing short- and long-term objectives, and aligning it with company-wide priorities.

Translate that strategy into a clear, executable growth plan, using paid and non-paid channels, lifecycle marketing, partnerships, and more.

Own the key business metrics and growth objectives for Car.

Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning.

Serve as the growth lead for the Car squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives.

Influence and shape broader company strategy and planning through your work, insights, and leadership.

Be a thought partner to senior stakeholdersmaking the complex simple, and backing your recommendations with clear analysis and conviction.

As an Acquisition Search Team Lead , you will help grow our acquisition efforts, be responsible for all the Search platforms from strategy and best practice to guiding his team members, monitor all the performance and date. Youll work closely with the bigger acquisition team, providing actionable insights and sharing best practices and knowledge.

What you'll be doing:

Manage all the search acquisition platform in order to scale search campaigns and achieve KPIs
Build strategy for this area and execute it with your team members.
Analyze performance based on ROI and engagement to drive actionable insights and performance.
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Initiate, structure and measure AB tests on landing pages
Lead all the data initiatives of your team with the analyst and platform teams.
Identify trends and constantly come up with new growth opportunities
Manages the team members, guide them, challenge them and create development plans for them.
Share actionable insights and knowledge with other Acquisition Team Lead.
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams

We are seeking a Social Acquisition Manager to lead and scale our paid social efforts on Meta and TikTok. These platforms are already among our top acquisition channels, and we are looking for someone who can double their performance within just a few months. This role is ideal for someone who combines creative vision with analytical expertise, thrives on working with diverse stakeholders, and is passionate about building and optimizing campaigns that deliver measurable growth



Key Responsibilities
Manage and optimize large-scale paid social campaigns across Meta and TikTok.

Partner closely with creative teams to develop compelling ad assets, messaging, and landing pages that resonate with target audiences.

Collaborate with design, product, analytics, sales and leadership teams to align campaigns with company strategy and goals.

Conduct market and competitor research to identify new growth opportunities and creative angles.

Build structured testing frameworks (A/B tests for creatives, copy, bidding strategies, funnels) and use insights to refine campaigns.

Continuously optimize campaigns toward KPIs such as CAC, ROAS, and LTV, ensuring efficiency and scalability.

Translate complex campaign performance data into clear, actionable insights for internal stakeholders.

Proactively identify and launch new initiatives across social platforms and emerging channels.

Were looking for a strategic, data-driven marketer who thrives at the intersection of performance marketing, creativity, and analytics. In this role, youll own the strategy and execution of paid acquisition across both search and social channels, driving measurable growth for the business.

The Paid Acquisition Team is a part of the Marketing department and works cross-functionally with multiple departments, including design, web, CRO, SEO, content, product marketing, sales, marketing operations, and data.

Responsibilities:
Lead, optimize, and scale Paid Search and Paid Social campaigns across platforms such as Google Ads (Search, YouTube, GDN), Bing, Meta, LinkedIn, and others.
Manage campaigns end-to-end, including budget allocation, bidding strategies, account structure, targeting, creatives, landing pages, and conversion optimization.
Partner with in-house design and content teams to create compelling ad creatives and continuously test variations for improved performance.
Analyze performance data and provide actionable insights to improve ROI and identify new growth opportunities.
Collaborate with cross-functional teams to align campaigns with product launches, A/B tests, and overall marketing goals.
Create reports on paid acquisition performance, trends, and recommendations to key stakeholders.

Were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!

Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.

Job Type: Full Time.
Job Location: Beer Sheva,Tel-Aviv.

We are looking for a Monetization Strategy & Operations Manager.
The Global Monetization Strategy & Operations (MSO) organization is essential to enabling advertising business growth. We partner with business leaders in strategy setting and insights, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.
The Strategy & Operations Manager will be joining Global Monetization Strategy & Operations team. This organized and efficient professional must be flexible and able to wear multiple hats while working closely with our cross functional teams and prioritizing the needs of the team. This role focuses on operations as it relates to revenue enablement for the Israel business. In addition, the role will work with cross-functional teams to find trends and proactively find solutions to improve processes.
Responsibilities:
- Conceptualize and implement local & regional projects, e.g. determining areas of improvement and drive the change process to generate revenue impact
- Creating dashboards and insightful reports to track business KPIs, monitor sales-related metrics, behaviours and recommend best practices and guidelines
- Conduct research and market sizing of industries, business models, products, customers and derive actionable recommendation
- Partner closely with Israel senior and mid management as well as collaborate with a wide range of cross-functional teams to reflect their POV
- Creating and managing policies related to sales bonus, sales competitions, client assignment and conflict management
- Building expert status on sales tools to provide guidance on how to remove blockers and conduct sales training on ideal system usage
- Enabling commercial deals with the right partners and establishing deal terms and track utilization. Managing pricing strategies, discounts and added value policies for clients