דרושים » פרסום שיווק ויחסי ציבור » Strategic Partnerships Manager

Required Business Partnerships Lead (Gaming) - Israel
Responsibilities:
Our Business Partnership team is responsible for building long term partnerships with clients across IL, to educate and inform them about commercial opportunities within. Our innovative advertising products are high-impact and engaging. We create a seamless experience for our users and develop deep connections with our brands.
Our team helps to nurture and grow the market accounts by focusing on providing high touch point client service as well as education on our advertising products and solutions, thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the clients in terms of both product knowledge expertise as well as vertical insights.
Key responsibilities include:
- Lead, coach, and develop a team of Business Partnership Managers to achieve advertising revenue, client growth, and organizational objectives.
- Define and execute category growth strategies across Gaming verticals, identifying market advertising opportunities and accelerating business expansion.
- Drive team performance through clear target setting, pipeline management, forecasting discipline, and business reviews.
- Build executive-level relationships with advertisers and key industry stakeholders to strengthen our position within the market.
- Partner with team members on strategic account planning, high-impact client engagements, and complex commercial opportunities.
- Establish strong partnerships with cross-functional stakeholders to develop long-term category strategies, align business priorities, and accelerate growth.
- Drive adoption of our full advertising ecosystem, including Branding Ads, Performance Ads, our closed-loop Solutions, Search Ads, Measurement Solutions, Creative Solutions, and emerging products.
- Collaborate closely with cross-functional teams including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and Solution Engineering teams to unlock business growth.
- Provide thought leadership on industry trends, consumer behavior, media investment strategies, and digital transformation opportunities.
- Build a strong team culture focused on client impact, collaboration, accountability, and continuous development.
- Identify talent gaps, support hiring efforts, and develop succession planning within the team.

We are seeking a results-driven Account-Based Marketing (ABM) Manager to join the EMEA ISV & Workloads Partner Marketing team. Based in Tel Aviv, Israel, this role will design and execute high-impact ABM programmes for ISV customers and technology partners across the EMEA region. The role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that accelerate cloud adoption, workload migration, and partner growth.

The ABM Manager will own the end-to-end execution of ABM programmes within assigned thematic clusters, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programmes that accelerate pipeline and revenue growth. You will be part of a distributed EMEA team and collaborate closely with sales, partner development, and marketing peers across the region.


Key job responsibilities
Account-Based Marketing (Cloud Adoption & Workload Growth):
Design and execute 1:1 and 1:few ABM campaigns for a portfolio of EMEA ISV accounts, translating AWS cloud, AI/ML, and GenAI capabilities into business-relevant value propositions
Analyse customer data, buying signals, and market trends to optimise campaign strategy
Deliver multi-channel programmes (events, digital, direct) that drive cloud adoption and workload migration
Track programme performance - pipeline influenced, engagement scores, and ROI - and continuously optimise

Partner Growth & Co-Marketing:
Develop joint marketing plans with key ISV ABM accounts and manage Marketing Development Funds for integrated go-to-market activations across EMEA
Support ISV partners through marketing enablement, content creation, and joint customer engagement
Cross-Functional Collaboration & Operational Excellence:

Build strong relationships with EMEA sales teams, solutions architects, and partner development managers
Align ABM programmes with broader EMEA field marketing efforts
Drive operational excellence through standardised processes and documentation
Collaborate with global ABM and EMEA ISV cluster peers to share learnings and scale best practices
Represent AWS at industry events and partner forums across EMEA

A day in the life
You'll start your day reviewing engagement dashboards and campaign metrics for your assigned cluster accounts across EMEA. Mornings might include strategy sessions with sales leaders across multiple countries, aligning on pipeline targets. After lunch, you could be finalising logistics for an executive roundtable bringing together ISV CxOs to discuss GenAI adoption on AWS. Later, you might develop a joint go-to-market campaign with an ISV partner, creating content that showcases how their AWS-built solution solves real customer challenges. You'll regularly collaborate with EMEA ABM cluster peers to share playbooks and scale what works.