דרושים » פרסום שיווק ויחסי ציבור » מנהל /ת אירועים לפארק הייטק בפתח תקווה 18012

We are looking for a Solutions Marketing Manager.
As a Solutions Marketing manager, you have excellent interpersonal, written and verbal communication skills as well as presentation and process facilitation skills. You have the ability to work across-organizational lines and with executive level leaders. As a highly collaborative team member, you will report into marketing but be expected to work in unison with product line leaders and executives.
You are responsible for understanding global payments technology and translating these capabilities into actionable solutions. You will develop messaging, collateral and sales tools that explain how the techstack can solve customer problems and will ultimately help our global sales teams win deals.
You have experience building, executing and measuring the success of product launch plans - including involving key stakeholders to ensure that each launch is a success. You thrive in a fast paced environment and excel at driving new efforts from ideation to execution with meaningful measurements.

Responsibilities

Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
Ownership of the entire solution marketing launch process:
Understand ideal customer profiles and buyer personas.
Develop product positioning informed by customer insights, product differentiators and competitive advantages.
Deliver sales tools and sales training to the global sales team.
Write marketable content such as thought leadership, industry insights and website content.
Develop and execute on internal and external communication plans.
Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key market demand initiatives.
Establish and maintain strong partnerships across sales, marketing, strategy and product to deliver best in class messaging, content and training.
Report on project plan impact and results, recommend and help build new initiatives and programs to generate new and repeat business opportunities.

In this role, you'll shape Riversides marketing strategy by conducting market and audience research, refining messaging, and identifying new revenue opportunities. Youll work closely with product teams to position features effectively, collaborate with demand generation and creative teams on campaigns, and ensure Sales, CSM, and Support have the insights they need. Your work will directly influence how we reach, engage, and grow our audience.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

This role also requires a proven ability to execute strategically with a focus on measurable outcomes across customer retention and expansion. Youll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, youll develop and drive key initiatives and cross-functional programs required to increase adoption and revenue.

Responsibilities
Own the strategy and execution of product adoption initiatives across the customer lifecyclefrom onboarding and activation to long-term engagement and renewalwith a focus on driving platform stickiness and satisfaction.
Build and scale processes that help customers adopt key features faster, unlock core product value, and develop habits that lead to deeper engagement and long-term retention.
Develop and refine customer segmentation using behavior, usage patterns, and firmographics to deliver personalized adoption and retention programs that resonate with each user cohort.
Set customers up for success by enabling CS and AM teams with the right playbooks, messaging, and content to support onboarding, ongoing education, and new feature rollouts.
Identify friction points and churn signals, then lead proactive initiativessuch as email nurtures, in-product guidance, and webinarsto improve customer experience and reduce drop-off.
Partner with Product and Growth to optimize in-app flows and onboarding experiences, surfacing high-value features at the right time to build habit loops and enhance product stickiness.
Continuously track and report on key metricsincluding product engagement, feature adoption, NPS, and retentionto assess customer satisfaction and uncover opportunities to improve the experience.