דרושים » פרסום שיווק ויחסי ציבור » Conversion Rate Optimization (CRO) Manager

we are looking for Conversion Rate Optimization Manager (CRO) who is passionate about improving website and mobile app conversion rates to join our fast growing company and our growth unit. As a CRO you will be responsible to improve conversion of new and repeat buyers by identifying user experience opportunities through data insights and testing. As CRO you will need to articulate exactly what isnt working and what could be better and why. The key is using data to examine how visitors and prospects are using the site, what problems or bottlenecks they face, and how to overcome these issues to enable successful conversions through A/B tests, education, trust and more. The CRO partners with acquisition, retention, customer journey and product teams to drive conversion and quality experience for different segments.
What am I going to do?
Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates, leveraging data-driven insights to identify friction points and opportunities for growth.
Conduct both qualitative and quantitative user research (via user testing, analytics, and competitive analysis) to gain deep insights into user behavior, pain points, and conversion drivers.
Own the end-to-end CRO process, from hypothesis generation and test execution to analysis and scaling, ensuring a structured and repeatable optimization framework.
Collaborate closely with Acquisition, Retention, Product Marketing, UX, and Creative teams to implement high-impact experiments that improve conversion rates across the full marketing funnel.
Enhance user experience by applying UX best practices, usability principles, and behavioral psychology to optimize digital touchpoints while maintaining brand trust and engagement.
Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies, ensuring we implement cutting-edge CRO techniques.
Translate complex data into clear, actionable recommendations, simplifying insights for key stakeholders to drive alignment and decision-making.

we are looking for a Growth Marketing Manager to join our dynamic our company's Pro Marketing team. If you have a passion for implementing impactful marketing initiatives, optimizing user experiences, and are driven by data-driven experimentation, this role is for you. As a Growth Marketing Specialist, youll play a crucial part in driving revenue growth, improving user activation, reducing churn, and enabling faster campaign execution. Youll ideate, develop, and implement growth experiments while managing key marketing and analytics tools to ensure rapid and precise execution of growth initiatives.
What am I going to do?
Ideate, initiate, and implement growth initiatives and marketing experiments to increase revenue, conversion rates, and activation.
Manage and create impactful in-product experiences, including modals, banners, walkthroughs, and other interactive components, to drive user engagement and adoption.
Manage key growth marketing tools such as Appcues, Optimizely, Google Tag Manager (GTM), and Analytics platforms, ensuring they are optimized for speed, accuracy, and effectiveness.
Collaborate closely with Product, Design, Development, and Data teams to enable efficient, high-quality execution of marketing initiatives.
Conduct thorough testing of in-product experiences across multiple devices and platforms, identifying and resolving issues promptly.
Reduce dependency on developers by independently executing front-end marketing tests and experiments.
Analyze experiment performance, draw actionable insights, and iterate quickly to continuously enhance results.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.
The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.
This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.
Responsibilities
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive Gloats website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.
Growth Opportunity
This role provides a unique opportunity to gain hands-on experience in digital marketing and demand generation. Even if you dont have prior experience in paid media, youll collaborate with our digital marketing contractor, learning how to execute and optimize campaigns across LinkedIn, Google, and other paid channels. Over time, you can take on increasing responsibility in this area, making this an excellent opportunity for someone looking to expand their marketing expertise.

We are seeking a data-driven Growth hacker / Growth Marketing Manager to own multi-channel demand generation campaigns and full-funnel optimisation. The ideal candidate combines classic demand-generation skills with a growth-hacker mindsetrapid experimentation, technical automation, and continuous iterationto increase brand awareness, generate qualified pipeline and lower customer-acquisition cost.
What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.

looking for a Sr Manager, Performance Marketing to join our User Acquisition team in Tel Aviv on a hybrid basis!
we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our dedicated colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA teams mobile advertising ecosystem is an always-changing, rapidly growing world, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What Youll Do
The ideal candidate is a marketing maven with a strong quantitative foundation who thrives on using both analytical and creative skills. With a passion for leadership and continuous improvement. If you're fervent about pioneering mobile growth strategies, deeply understand the mobile advertising landscape, and are committed to continuously evaluating and refining performance metrics, this opportunity is tailored for you
Independently handle performance marketing budgets across multiple channels to improve games growth and profitability
Strategize, implement and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, Ad Networks, DSPs, CTV, Influencer marketing, and much more
Locate, negotiate and develop creative and innovative solutions for user acquisition
Grow and handle marketing partnerships for UA efforts across the globe
Design and implement A/B & multivariate testing and present results to related teams
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users
Work cross-functionally with product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
Be an expert in UA with key knowledge
Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
Proactively source new partners to diversify portfolio

We are looking for a highly experienced data-driven Media Partners Manager to join our demand generation team and be responsible for managing media partner activities across our product portfolio.

Key Responsibilities
Develop performance and grow our wide portfolio of media channels, affiliates and content syndication partners.
Seek and develop new business opportunities with cutting edge media platforms/vendors.
Build and execute the growth strategy for managed channels.
Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product and Content teams to constantly improve performance and marketing materials.
Negotiate and evaluate content syndication and media buying opportunities.

As the Head of eCom Affiliation, you will lead affiliation activity across multiple channels. You will also be responsible for building strategies, setting targets, and achieving business growth goals.

You will oversee the affiliation digital ad spend across multiple platforms, be in charge of all product aspects, content production, and optimization, and manage your team to optimize campaigns and articles and continuously improve performance.

The ideal candidate is passionate about performance marketing, thrives in a fast-paced environment, and has a strong track record of managing and optimizing successful campaigns.



Key Responsibilities:

Lead our E-commerce team across all channels.
Develop and execute comprehensive PPC strategies across multiple paid media platforms, including Google Ads, Facebook, Outbrain, and others.
Manage the daily routine of the PPC analysts and content specialists.
Explore new opportunities and revenue channels.
Utilize a test and learn approach to all paid media activities, focusing on improving KPIs like conversions, CPA, ROAS, and other key performance metrics.
Work closely with the content team on content planning and creative practices, monitor performance, and oversee content creation and optimization.
Analyze and interpret complex data to present detailed performance reports, identify trends, and provide actionable insights to improve ROI.
Stay updated on the latest industry trends, deepening your expertise in advertising methodologies and optimization tools.
Manage relationships with media vendors, negotiate optimal rates, and secure placements for maximum exposure.
Ensure campaigns are aligned with broader marketing goals, contributing to overall business growth.

we are seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.
As a PMM in this domain, youll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. Youll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.
What am I going to do?
Own and execute go-to-market strategies for seller subscription programs and new feature launches from research and messaging to enablement and campaign delivery
Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time.

We are building a new AI-first product for frequent business travelers and is seeking a Senior Growth Marketing Manager to own and drive the early-stage growth engine.
You will lead funnel management, website development, beta group operations, early acquisition initiatives, and SEO coordination setting the foundation for scalable growth. This role is perfect for someone who is data-obsessed, entrepreneurial, and thrives in a builders environment.
You'll kickstart and operationalize growth activities before we onboard dedicated SEO and acquisition specialists.
What Youll Do:
Own and optimize the marketing funnel from awareness through activation and early retention.
Lead the beta group recruitment and engagement, building valuable user feedback loops.
Manage the buildout and optimization of the early web presence, working with internal and external teams.
Launch and manage early performance marketing experiments (search, social, partnerships) to find scalable acquisition channels.
Coordinate with the SEO team to execute early SEO strategy (content roadmap, technical needs, reporting).
Build and maintain dashboards to track KPIs and deliver actionable insights to the marketing and leadership teams.
Partner closely with Product, Product Marketing, and Content teams to align growth initiatives with user journey milestones.
Test, learn, and iterate across channels, messaging, landing pages, and onboarding flows.

We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions.
Key Responsibilities:
Lead Management & Sales Coordination
Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.
Marketing Technology Ownership
Oversee the marketing technology stack: manage current tools, evaluate and implement new solutions, and lead user access, configuration, and adoption across platforms to support marketing goals.
Website & Conversion Optimization
Manage and optimize technical infrastructure such as HubSpot pop-ups and Intercom workflows, driving improvements in website and landing page conversion rates.
Marketing Process Management
Drive operational excellence by supporting and improving core marketing processes, onboarding new team members, and collaborating with finance to manage marketing budgets and expenses effectively.
Marketing Analytics & Strategic Insights
Conduct deep-dive analyses to identify trends and address emerging needs across the funnelsuch as changes in lead quality, demo completion rates, and campaign performancesupporting data-driven decision-making across the team.
Event Operations & Logistics
Plan and execute marketing-led events, including webinars, conferences, and partner initiatives. Coordinate logistics, drive registration and attendance, and ensure event data is integrated into lead workflows for maximum impact.