דרושים » פרסום שיווק ויחסי ציבור » Conversion Rate Optimization (CRO) Manager

Were looking for a Product Growth Manager to join our product team and lead initiatives focused on accelerating user growth, activation, retention, and monetization from within the product itself. Youll be responsible for identifying, building, and scaling product-led growth leversworking at the intersection of product, data, marketing, and user experience.
Responsibilities:
Own the product growth strategy, with a focus on increasing LTV through improved activation, retention, and monetization.
Design and optimize segmented onboarding, purchasing flows, and post-purchase experiences in-app, tailored to different customer personas and behavioral patterns.
Partner closely with marketing to connect the right acquisition message with the right product experience and increase conversion to high-value users.
Build and test growth loops, lifecycle nudges, and habit-forming features that create long-term engagement.
Lead the full lifecycle of growth initiativesfrom hypothesis creation to experiment design, implementation, and iteration based on impact.
Analyze user behavior, funnel performance, and segmentation data to uncover friction points and growth opportunities.
Collaborate with developers, designers, analysts, and marketing stakeholders to ensure coordinated delivery of high-impact initiatives.
Proactively communicate roadmap, tradeoffs, and experiment learnings across the organization, including leadership.
Track key growth metrics such as activation rate, retention cohorts, TTV (Time to Value), ARPU, and conversion ratesusing them to inform continuous product iteration.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.
The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.
This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.
Responsibilities
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive Gloats website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.
Growth Opportunity
This role provides a unique opportunity to gain hands-on experience in digital marketing and demand generation. Even if you dont have prior experience in paid media, youll collaborate with our digital marketing contractor, learning how to execute and optimize campaigns across LinkedIn, Google, and other paid channels. Over time, you can take on increasing responsibility in this area, making this an excellent opportunity for someone looking to expand their marketing expertise.

We are seeking a data-driven Growth hacker / Growth Marketing Manager to own multi-channel demand generation campaigns and full-funnel optimisation. The ideal candidate combines classic demand-generation skills with a growth-hacker mindsetrapid experimentation, technical automation, and continuous iterationto increase brand awareness, generate qualified pipeline and lower customer-acquisition cost.
What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.

looking for a Sr Manager, Performance Marketing to join our User Acquisition team in Tel Aviv on a hybrid basis!
we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our dedicated colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA teams mobile advertising ecosystem is an always-changing, rapidly growing world, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What Youll Do
The ideal candidate is a marketing maven with a strong quantitative foundation who thrives on using both analytical and creative skills. With a passion for leadership and continuous improvement. If you're fervent about pioneering mobile growth strategies, deeply understand the mobile advertising landscape, and are committed to continuously evaluating and refining performance metrics, this opportunity is tailored for you
Independently handle performance marketing budgets across multiple channels to improve games growth and profitability
Strategize, implement and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, Ad Networks, DSPs, CTV, Influencer marketing, and much more
Locate, negotiate and develop creative and innovative solutions for user acquisition
Grow and handle marketing partnerships for UA efforts across the globe
Design and implement A/B & multivariate testing and present results to related teams
Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users
Work cross-functionally with product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
Be an expert in UA with key knowledge
Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
Proactively source new partners to diversify portfolio

As the Head of eCom Affiliation, you will lead affiliation activity across multiple channels. You will also be responsible for building strategies, setting targets, and achieving business growth goals.

You will oversee the affiliation digital ad spend across multiple platforms, be in charge of all product aspects, content production, and optimization, and manage your team to optimize campaigns and articles and continuously improve performance.

The ideal candidate is passionate about performance marketing, thrives in a fast-paced environment, and has a strong track record of managing and optimizing successful campaigns.



Key Responsibilities:

Lead our E-commerce team across all channels.
Develop and execute comprehensive PPC strategies across multiple paid media platforms, including Google Ads, Facebook, Outbrain, and others.
Manage the daily routine of the PPC analysts and content specialists.
Explore new opportunities and revenue channels.
Utilize a test and learn approach to all paid media activities, focusing on improving KPIs like conversions, CPA, ROAS, and other key performance metrics.
Work closely with the content team on content planning and creative practices, monitor performance, and oversee content creation and optimization.
Analyze and interpret complex data to present detailed performance reports, identify trends, and provide actionable insights to improve ROI.
Stay updated on the latest industry trends, deepening your expertise in advertising methodologies and optimization tools.
Manage relationships with media vendors, negotiate optimal rates, and secure placements for maximum exposure.
Ensure campaigns are aligned with broader marketing goals, contributing to overall business growth.

As a Digital Marketing Manager, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness, lead generation, and nurturing. You will also help our outbound team support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, optimization, and reporting.

You will collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications, to drive results.

What you do

Campaign Strategy & Execution: Design, implement, and manage cross-channel marketing campaigns that captivate audiences, drive lead generation, and fuel growth.
Data-Driven Optimization: Monitor campaign performance, conduct A/B testing, and analyze customer data to identify trends and opportunities for improvement.
Digital Marketing Channels: Leverage email marketing, paid media, social media, and content marketing to maximize campaign reach and engagement.
Cross-functional collaboration: Partner with Sales, Product Marketing, and Communications teams to align messaging, amplify reach, and deliver measurable results.
Event Management: Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion.
Creative Messaging: Develop compelling marketing content that resonates with target audiences and aligns with brand voice.

FinTech startup that provides the worlds leading 360 financial solution for small businesses.
platform enables every small business to:
Accept payments online & in person.
Pay vendors easily and automatically.
Access real time funding & Credit as needed.
Access full invoicing and bookkeeping solution.
Use multiple pre-integrated 3rd party services.
Were targeting one of the largest markets in the world. Small businesses represent 99% of the worlds businesses and 60% of the global GDP and yet, they are the most overlooked and underserved segment in the economy. leveling the playing field and helps these entrepreneurs succeed by taking all the hassle and headache off their plate and giving them the tools to focus on their core activity. We believe you should Let The Baker Bake!
Whats unique about?
Weve entered our rapid growth and expansion stage and are planned to grow from 50 to 200+ employees over the next year. This is your opportunity to join a rapidly growing company, have an immediate impact on the product and the companys evolution.
We are currently processing billions in volume for 80,000+ businesses and were just getting started. If you are talented, humble and ambitious now is the best time to join a rapidly scaling rocket ship where you can make an impact and be a significant part of our journey.

About the Opportunity:
looking for a talented Head of Marketing. As the Head of Marketing at , you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.

What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.

We're on the hunt for a full-stack Marketing Manager to help us drive real impact in our mid-market and enterprise segments. Youll take the lead on messaging, content, campaigns, and events and play a key role in generating MQLs, SQLs, and meaningful engagement with the accounts we care about most.

You know how to build campaigns that actually work the kind that move the needle, get sales excited, and make people stop and take notice. You take full ownership of your work with confidence and clarity, but youre also super collaborative and low-ego. You move fast, bring great energy, and always look for ways to raise the bar.

This is a hands-on, high-impact role reporting directly to the VP of Growth Marketing. Youll team up with content, design, product marketing, and sales to bring creative, multi-channel campaigns to life and youll have the trust and autonomy to manage your own budget, vendors, and quarterly plans.

Responsibilities:

Develop and execute integrated marketing plans that drive MQLs, SQLs, and support pipeline growth
Lead campaign development, from messaging to creative execution, ensuring alignment with brand and business objectives.
Plan and execute our presence at industry/roundtable events and conferences, including pre-event planning, logistics, messaging, and post-event follow-up.
Lead targeted marketing efforts within key accounts and segments, including ABM initiatives in partnership with Sales
Analyze campaign performance (MQLs, SQLs, engagement) and optimize programs to improve results
Collaborate cross-functionally to support product launches, customer marketing, and sales enablement initiatives.

We are looking for a Director of Consumer Apps to join and lead one of the largest business lines in the company.
A key leadership role within with ownership of one of the largest business lines in the company. Manage the impactful consumer business vertical, responsible for driving strategic direction, operational execution, and profitability.
The individual in this role will lead cross-functional teams, manage P&L accountability, and ensure that products and services meet the evolving market demands.
This role requires an experienced leader with a deep understanding of the consumer and ad-tech industry, an analytical and product mindset, and an ability to translate business objectives into actionable strategies.
What you will do:
Own the Consumer Business Line P&L, ensuring profitability and alignment with company-wide financial goals.
Become a focal point and foster collaboration and alignment across heterogenic teams - R&D, data, product, media acquisition, and BI
Meticulously analyze data to monitor KPIs, financial performance to hit targets and recenter efforts direction.
Help create and oversee multiple concurrent tests on monetization, acquisition, and product experiences.
Oversee the end-to-end process of taking features and initiatives into production.
Manage internal processes and ensure they drive the business line forward.
Drive the expansion of resources by recruiting, onboarding, and retaining top talent to support future growth.
Work with product, data and media teams to prioritize and ship features, A\B test, monetization and media acquisition strategies.
Work with the founding team and senior management to grow the vertical and overcome hurdles.

We're expanding our world-class team and looking for a results-driven Senior Marketer to impact how millions of people around the world learn or discover something new like music, singing, drawing, and more. This is a hands-on role within a multidisciplinary team, in which youll own the marketing end-to-end, understand different audiences and how to communicate with them, and methodologically identify marketing initiatives in pursuit of aggressive growth goals.
What does a Senior Marketer do:
If you're truly passionate about driving growth, have a deep understanding of audience behavior and the consumer journey, and excel at creating and executing impactful marketing strategies and messaging across channels like web, product, email, and ads, you might be our ideal candidate. Youll work closely with product managers, developers, designers, and data analysts to drive value creation and accelerate business growth.
Key responsibilities:
Generalist marketing: Youll build, execute, and optimize marketing strategies across different channels, aligned with our overall business goals and impact areas.
User flow strategy: Develop and optimize in-app & web flows to maximize conversion at each step.
Direct-to-consumer strategy: Youll directly influence the journey of millions of people.
Getting things done from start to finish: Working on multiple projects at a fast pace from conducting research, positioning, building the marketing strategy, hands-on execution, messaging, writing and measuring results. No challenge is too big!
Audience-first thinking: Leading research and turning consumer-centric, quantitative, and qualitative insights into the right message for the right audience across multiple channels.