דרושים » פרסום שיווק ויחסי ציבור » B2B Marketing Manager

the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide including Brex, Rippling, Navan, Qantas, SHEIN and many more with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career, join us.

Were looking for a Marketing Manager to lead Israel and the Middle East, responsible for the full funnel, all marketing channels and acting as the brand champion for the region.

Based in Tel Aviv, you will lead B2B marketing, covering online and offline initiatives, to scale our customer acquisition efforts and brand building across SME and Enterprise customers. Although this role will focus on Israel, you will also support ;presence across the Middle East.

Reporting directly to the Director of Marketing for EMEA, youll work with the EMEA marketing team, including Content, Brand, ABM, Campaigns, Partnerships, and Growth team members, and closely with global marketing and comms, commercial and strategy teammates, while partnering closely with the VP Middle East, and the local sales team.

This role requires an analytical and entrepreneurial individual who can undertake projects with minimal guidance. You need to be a self-starter, a keen problem solver, have a good mix of digital and field marketing skills, and make data-driven decisions.

What Youll Be Doing
Marketing Strategy & Execution:
Drive and implement the marketing strategy across both always-on and campaign-based initiatives to accelerate growth and customer acquisition across SME and Enterprise segments. Identify and activate opportunities within communities, events, and co-marketing partnerships and lead from concept to execution.

Event Leadership:
Own the end-to-end execution of events in Israel, including owned, partner-led, and sponsored engagements. Maximise impact through close collaboration with sales, partner teams, corporate affairs, and global stakeholders.

Community Building:
Develop and execute initiatives to collaborate with local communities in Israel, targeting specific industries, personas, and sectors. Enhance brand awareness and generate commercial impact within key networks.
Partner Marketing:
Lead partner marketing initiatives in collaboration with strategic and channel partner teams. Work alongside the commercial partnership teams and wider EMEA marketing team to develop and activate co-branded multi-channel campaigns and joint initiatives that are relevant in the market.
Content Localisation:
Collaborate with the EMEA content team to localise and create region-specific marketing assets that support both inbound and outbound motions.

About us: Founded in 2014, we are a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to todays fast-evolving hybrid work environment. We are considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, we have over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why youll love working at our company? We are a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. Youll work with some of the best people in the industry, who love what they do. Youll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as an employee, youll be presented with long term career opportunities, globally. Who is the ideal employee? Youre a team player. You take pride in what you do and have a mindset of Im all in when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to read the room and understand the professional environment youre in.
About the position
The Marketing Manager is an international role, managing our marketing strategy, budget, brand, and campaigns across several European markets. Were hiring for this role in either of the 3 cities: London, Warsaw, or Israel. This position reports to the VP of International Markets and works closely with the Global Marketing Senior Lead. The role involves collaborating with various stakeholders at our HQ, as well as teams and vendors across multiple European markets.
You will be responsible for:
* Own marketing for some of our key locations across Europe
* Work closely with our marketing team on all marketing channels and levels; User acquisition, Creative, Strategy & more.
* Create and execute a smart quarterly and annual marketing plans, based on data, market trends, local team insights, and other sources, to maximize the ROI and generate quality leads - all geared to meet our sales goals
* Promote and enhance our brand across the relevant markets
* Manage market research and analysis
* Identify, engage, and manage local vendors
* Generate quality leads for our locations, offerings, and various services
* Lead launch activities for new locations and new offerings, including market analysis, messaging, launch plans, budgets, and execution
* Attract major ecosystem events to our locations and facilities
* Drive our presence at major conferences, trade shows, and startup events
* Lead or oversee the creation of collateral for our offerings: presentations, campaigns, PRs, case studies, demos, videos, sales enablement tools, etc.
* Gather insights from various stakeholders in our HQ as well as international teams in each market, to help market management make data -driven decisions.

As a Digital Marketing Manager, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness, lead generation, and nurturing. You will also help our outbound team support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, optimization, and reporting.

You will collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications, to drive results.

What you do

Campaign Strategy & Execution: Design, implement, and manage cross-channel marketing campaigns that captivate audiences, drive lead generation, and fuel growth.
Data-Driven Optimization: Monitor campaign performance, conduct A/B testing, and analyze customer data to identify trends and opportunities for improvement.
Digital Marketing Channels: Leverage email marketing, paid media, social media, and content marketing to maximize campaign reach and engagement.
Cross-functional collaboration: Partner with Sales, Product Marketing, and Communications teams to align messaging, amplify reach, and deliver measurable results.
Event Management: Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion.
Creative Messaging: Develop compelling marketing content that resonates with target audiences and aligns with brand voice.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

we are looking for an experienced Product Marketing Manager (PMM) with passion to simplify complex technical concepts into customer-centric narratives.

In this role, you will own the product marketing strategy, positioning, messaging, and sales enablement for our products. You will work cross-functionally with product management, sales, customer success, and the broader marketing team to drive awareness, adoption, and engagement.



Key Responsibilities

Product marketing strategic planning and positioning
Develop and Execute Product Marketing Strategy - Create a comprehensive product marketing strategy plan aligned with company objectives.
Messaging & Positioning
Craft clear, compelling messaging and differentiated positioning that communicates the value of our products to key customer segments.
Sales Enablement
Create collateral, presentations, battle cards, and training materials to support the sales team and improve win rates.
Customer & Market Insights
Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing initiatives.
Content Development
Collaborate with content and demand generation teams to create case studies, blog posts, whitepapers, and videos that drive engagement and lead generation
Product Adoption & Retention:
Partner with customer success and product teams to improve onboarding flows, in-product messaging, and usage metrics through lifecycle marketing
Analysts relationships - Build and maintain analysts relationships
Performance Measurement - Track product marketing-influenced pipeline to ensure contribution to overall pipeline growth

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.
The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.
This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.
Responsibilities
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive Gloats website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.
Growth Opportunity
This role provides a unique opportunity to gain hands-on experience in digital marketing and demand generation. Even if you dont have prior experience in paid media, youll collaborate with our digital marketing contractor, learning how to execute and optimize campaigns across LinkedIn, Google, and other paid channels. Over time, you can take on increasing responsibility in this area, making this an excellent opportunity for someone looking to expand their marketing expertise.

We are looking for a Senior Marketing Manager to work on a broad variety of strategic marketing projects supporting our DTC business, as well as our growing B2B verticals Retail, Clinics, and Gyms. This is a hands-on role, where you will develop and execute marketing programs that educate consumers, generate and convert leads, and strengthen brand awareness across multiple channels. You will also take the lead in building partnerships with online communities, and executing campaigns to drive awareness and engagement.
This is a dynamic, hands-on role for a well-rounded marketer who can balance strategy with execution and thrives in a fast-paced startup environment.
Responsibilities:
Campaign management: Develop and execute integrated marketing campaigns and marketing initiatives with brand partners to drive brand awareness, lead generation, and lead conversion.
Events management: Plan and manage physical and virtual events, including trade shows, speaking engagements, and webinars.
Retail marketing strategy: Develop and execute content marketing plans for retail partners to drive sales and product education.
Content creation & execution: Develop marketing materials, presentations, and training assets to support B2B partners.
Community partnerships: Build and manage relationships with online groups and community leaders to develop co-branded campaigns and engagement initiatives.
Cross-functional collaboration: Work closely with teams company-wide to align marketing efforts with business goals.
Market understanding & strategy: Stay up-to-date with industry trends, competitor strategies, and market needs to refine our approach to B2B and B2C marketing.

Were seeking a Marketing Manager to lead and execute high-impact marketing strategies for Adact. This is a hands-on role ideal for a dynamic marketer who thrives in fast-paced, startup-like environments where agility, creativity, and ownership are key.
Youll work cross-functionally across content, digital, events, and product marketing to bring campaigns to life, champion the Adact brand, and fuel both customer acquisition and retention.
Key Responsibilities:
Lead Campaign Development: From ideation to execution, create multi-channel marketing campaigns that drive awareness, engagement, and leads.
Content Creation: Develop and oversee content marketing initiatives, including blogs, case studies, product collateral, videos, and webinars.
Cross-Regional Collaboration: Work closely with regional teams to tailor and execute campaigns for local markets, ensuring consistency and relevance.
Performance Tracking: Analyze campaign performance and optimize strategies using insights and data.
Budget Management: Manage budgets effectively, making strategic decisions to maximize ROI.
Agility & Execution: Operate quickly and effectively, balancing multiple projects and tight deadlines without sacrificing quality.

We are seeking a data-driven Growth hacker / Growth Marketing Manager to own multi-channel demand generation campaigns and full-funnel optimisation. The ideal candidate combines classic demand-generation skills with a growth-hacker mindsetrapid experimentation, technical automation, and continuous iterationto increase brand awareness, generate qualified pipeline and lower customer-acquisition cost.
What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs)
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Build and maintain automated lead-capture, enrichment, analysis and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts (Python/JavaScript/SQL).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency including applying lightweight technical solutions (e.g., scripting, automation, AI agents) to accelerate marketing initiatives.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.