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Responsibilities:
Develop and implement comprehensive B2B marketing strategies that align with business objectives and drive measurable results.
Develop and execute company's overall marketing strategy, including value proposition development, product positioning, and messaging.
Responsible for overseeing pipeline creation activities for the global Sales organization.
Drive top-of-funnel growth through the development and implementation of lead generation programs.
Oversee end-to-end execution of demand generation campaigns - email, content, digital advertising, SEO, etc.
Collaborate with cross-functional teams, including sales, product development, and customer success, to develop integrated marketing campaigns and initiatives.