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Rail Vision is a multidisciplinary startup headquartered in Ra'anana. We utilize the latest Artificial Intelligence and Electro Optics technologies and develop lifesaving, vision systems for the global railway market. As a key leader you will be responsible for formulating the overall sales & marketing strategy and ensuring the success of our innovative solution in the market over the world. Responsibilities: · Opening new markets for the company for an innovative product in the field of train safety · Lead, coach ,and develop a sales and marketing team providing and helping them achieve their goals including providing them with strategic direction · Continually analyze market trends, customer needs ,and competitive landscape to identify opportunities . · Close and sign long contracts and projects with the company’s customers. · Effectively communicate project expectations to R&D project team members and stakeholders in a timely and clear fashion. · Prepare and deliver proposals as well as business presentations · Collaborate with cross-functional teams including R&D, Projects, Legal and Finance to ensure alignment and deliver the best outcomes for our customers and the company. · Create and maintain solid and strong relationship with potential customers and partners implementing and monitoring sales metrics to drive performance improvement.

As the E-Commerce Paid Campaigns Manager, you will be responsible for managing and optimizing paid advertising strategies specifically designed to boost online sales and revenue.ֿ
This role requires a deep understanding of e-commerce trends, consumer behavior online, and the effective use of digital advertising tools to drive conversions on e-commerce platforms.

This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing

Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive the company for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

As a Multi-Channel Engagement Specialist, you will be accountable for designing, shaping, and transforming the multi-channel engagement of the cluster through incorporating integrated social, digital, and personalized experiences that will support business growth, uncover market-level efficiencies, and drive better customer and patient experiences. You will ensure the execution of Multi-Channel Engagement (MCE) plans in close alignment with the MCE Manager. Additionally, you will actively support Product Managers with digital and MCE campaigns.
Additional core responsibilities:
Facilitating digital campaign management to drive customer engagement and delivering channels and customer usage insights for ongoing optimization of customer experience and business plans. Support brand teams, in consistently looking for new and better ways in running campaigns to improve campaign performance and digital engagement.
Supporting and coordinating digital projects within customer journey planning, specifically marketing automation campaigns, and executing digital marketing plans to support customer engagement.
Utilizing Engage CRM to foster a personalized MCE approach.
Managing KPIs monitoring and MCE metrics and dashboard to assess the effectiveness of activities.
Following up with agencies and other vendor partners to ensure the execution of the plans.

We are currently looking for an experienced Marketing Operations Team Lead to join our marketing team in Israel. In this role, you will be a crucial driver in optimizing our marketing processes, enhancing data-driven decision-making, and leading a team of skilled marketing operations professionals.

You will:

Lead and mentor the Marketing Operations manager and provide guidance and performance feedback to ensure the professional development and success of team members.
Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute reports, and inform on marketing and sales activities.
Establish and maintain scalable processes that ensure best practices in demand generation and database management.
Monitor and maintain data quality within the marketing database.
Manage and optimize the marketing technology stack, evaluate new technologies, and ensure a seamlessly integrated tech stack to improve marketing and sales performance.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.
Create scalable processes to support communication and collaboration across different departments.
Establish KPIs and benchmarks for marketing operations, continuously monitoring and optimizing to meet business objectives.
Work closely with Marketing, SalesOps, and Sales on funnel analysis and metrics across Inbound ABX activities.

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are now searching for a Senior Content Marketing Manager (Manager, not just Writer) with significant experience in B2B content marketing to join our content team.

The ideal candidate:

We are looking for a dynamic personality, someone who can take initiative, lead projects, connect the dots, and make things happen - also by always asking the right questions, pushing boundaries, and questioning the status quo.

Obviously, as a Senior Content Marketing Manager, the ideal candidate will also have to be a proven, versatile writer who can copy-edit and line-edit different types of materials (written by others) to make sure strategy and tone are aligned with the big picture.

Responsibilities:

For about half the time, you will write engaging materials that range from short-copy to ebooks and everything in between.
This requires collaborating with stakeholders from other teams, understanding (and questioning) briefs, and delivering quality materials on tight, dynamic deadlines.
For the other half of your time, you will help other team members see the big picture, connect the dots, and uphold high standards regarding alignment of strategy and voice while regularly meeting deadlines.
This requires a dynamic, never-settling, and curious personality, someone well-versed in moving projects from A to Z, and someone who is relentless in their passion to make sure everything we create is top-notch, not only their own tasks.
In between, you will also own and lead content projects initiated by the Head of Content, VP Brand, Chief Strategy Officer, and yourself.
This requires the ability to hear something once and then run with it.
The person in this role will also help with the daily prioritization of the entire teams tasks, which requires a strategic mindset.
They will regularly help other team members solve problems on the go, ensuring we meet deadlines while providing quality materials.
Developing great connections with stakeholders from other teams and a fantastic understanding of the subject matter will be crucial to succeed in this role, which requires a curious, self-starting personality, too.

We are looking for a Marketing Specialist.
,Our marketing specialist should have a passion for the detail-oriented
hands-on tasks involved in managing a diverse array of marketing processes and tools.
Your main responsibility will be to aid in the development, measurement, optimization, and scaling of marketing initiatives. You will handle data and insights through the CRM platform (salesforce.com) and automation tools. By collaborating with the extended team, including the Sales Development Representatives, your goal is to provide effective support, build lead generation pathways, and craft experiences that drive impactful results.
You will report directly to the VP of Marketing
What youll do:
Actively manage, maintain, and enhance Marketing Automation capabilities
Maintain and optimize lead nurture funnels
Develop and manage outbound emails for content and targeting, landing pages, and forms
Technically own Marketing tools, explore new tools, and help integrate them into our environment
Collaborate and support the Sales Development Team to empower the SDR team with better processes, tools, and automation
Analyze data and reports, assess trends, and work with the marketing team to determine the actions for optimizing campaign performance
Execute marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Regularly audit and identify opportunities to enhance our marketing programs and processes
Proactive problem diagnosis, troubleshooting, and resolution
Maintain the database and prepare sales & marketing leads, meetings, and reports

Required Revenue Operations Specialist
About The Position:
As a Revenue Operations Specialist, you will play an important role in maximizing our companys revenue potential and optimizing ROI through the effective administration and implementation of CRM systems, tools, and data analysis processes. You will support the alignment and streamlining of our revenue functions, such as sales, marketing, and customer success/service teams, contributing to the efficiency and modernization of our operations. This role is ideal for someone who is detail-oriented, tech-savvy, and passionate about leveraging data to drive business success.
Key Responsibilities:
CRM Administration and Tools Implementation:
Serve as the administrator for our CRM (Salesforce) and MAP (HubSpot), ensuring optimal performance, customization, and integration with other tools in our tech stack.
Implement and ongoing maintenance of sales and marketing technologies such as 6sense, Chili Piper, and Salesloft to enhance our go-to-market strategies.
Data Analysis and Enrichment:
Develop and maintain a robust data collection infrastructure to support data-driven decision-making.
Perform data enrichment and hygiene tasks to maintain the accuracy and completeness of our database.
Generate insightful reports and dashboards for ongoing visibility into our operations and performance.
Process Optimization:
Assist in strategizing, planning, and implementing systems and processes that support our go-to-market efforts.
Contribute to the creation and optimization of processes such as lead qualification & routing, demo monitoring, and opportunity management.
Cross-functional Collaboration:
Work closely with cross-functional teams to ensure alignment and enablement, fostering a culture of collaboration and efficiency.
Provide ad-hoc deep dive analysis and support for executive management on various go-to-market use cases.
Growth and Innovation:
Participate in the planning and execution of strategies for sustainable growth, especially in times of budget constraints and evolving targets.
Contribute to content creation through industry research and account-based research to support our marketing efforts.

We are now in the process of expanding our product offering and GTM strategy and are seeking a talented and motivated Digital Marketing Manager to join this effort.
This position is full-time, hybrid, in our offices in Herzliya.
Responsibilities:
Plan and execute email marketing campaigns including strategy, execution, and optimization - including sales outreach campaigns, segmented lead nurturing programs, and newsletters.
Develop and execute account-based marketing strategies while focusing on key accounts and high-value prospects, aligning campaigns with overall business goals.
Test new paid channels, run A/B tests, and optimize campaign activity to maximize ROI and efficiency.
Initiate, manage and collaborate cross-functionally with other teams (product marketing, content, sales, etc.) to generate the most effective funnel across all marketing channels (ads, content, email, etc.).
Produce webinars that align with the companys product strategy.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Own the companys website and collaborate with team members and consultants to ensure an optimal user journey, content currency and design.
Work with the companys sales team, industry partners and customers and drive joint-marketing activities.
Produce onsite events as needed.