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We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
Develop and implement coordinated plans for launches and announcements.
Lead the development and curation of use cases and customer references for our products/solutions
Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
Manage Snowbit integration in webinars, podcasts, virtual and in-person events
Regular monitoring of user analytics and using these insights to drive strategies
Requirements

Required Senior Product Marketing Manager
Tel Aviv
Our Product Marketing teams mission is to help propel and advance the companys growing product portfolio and drive interest in our product.
As a Senior Product Marketing Manager reporting to the Sr. Director of Product Marketing, you will drive market positioning and messaging for new product capabilities and offerings in the analytics platform. Working with a cross-functional team, you will be responsible for developing positioning and messaging, go-to-market strategy, sales enablement, and competitive analysis.
The ideal person for this position has experience in the Developer / DevOps / Analytics / SDLC space with a passion for business.
Expectations:
Messaging and documentation to support our GTM strategy, including positioning, sales enablement, and more
Working cross-functionally with product managers, sales, and marketing to strategize and execute successful product launches and create pipeline and user engagement
Updating and improving our sales enablement content as we evolve our product and how we position it in the marketplace
Creating audience-specific collateral from video and webinars, presentations, user guides, blogs, and more!
Being a key player as we drive awareness, demand, and adoption of our analytics platform.

we are seeking a dynamic and passionate Director of Product Marketing to join our team.
As the Director of Product Marketing for Facetune, you will play a pivotal role in driving the success of our product through strategic marketing initiatives. You will be responsible for developing and executing comprehensive marketing strategies that drive user acquisition, engagement, and retention. This role requires a blend of creativity, analytical thinking, and a deep understanding of the mobile app landscape.
What you will be doing:
Develop and execute marketing strategies to drive user acquisition, engagement, and retention for Facetune.
Lead cross-functional teams to develop and launch impactful marketing campaigns across various channels, including digital advertising, social media, email, and influencer partnerships.
Collaborate closely with product management, design, and engineering teams to understand product features, user needs, and market trends, and incorporate insights into marketing strategies.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
Define key performance metrics and track the effectiveness of marketing campaigns, using data-driven insights to optimize performance and drive business results.

We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.

We seek an experienced product marketer to join our Global B2B Marketing team to support our B2B marketing goals across our Merchant, and other B2B offerings, globally. This role will play a key part in driving go-to-market planning and execution. You will work with various teams across the company including product, sales, marketing and commercial to make sure new features are brought to market and adopted. You will be responsible for driving sales enablement, messaging, positioning, content development, as well as identifying and acting on growth and cross-sell opportunities.
Successful candidates must have prior experience in product marketing in a B2B software/tech/SaaS industry.
What you'll be doing:
Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
Become an expert on our target audiences, identifying what they care about, how they think, and how we can best cater to their needs.
Turn our products, features, and capabilities into compelling stories that resonate with and win over diverse audiences, from restaurant and business owners to C-suite executives.
Develop and deliver product training and sales enablement materials to ensure the successful adoption of products by sales teams and clients.
Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
Manage the development of product marketing content, including case studies, guides, and product videos.
Work closely with demand generation, Content and Marketing Automation teams to drive product awareness, sales and retention.
Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.

As the Global Head of Amazon Marketing Cloud you will play a critical role in establishing and leading a new global data team dedicated to developing cutting-edge Amazon Marketing Cloud use cases and dashboards for our Amazon Ads customers. This role is designed for an entrepreneurial self-starter with a robust analytical background, a passion for Martech, and a proven track record of simplifying and automating manual processes to enhance efficiencies and data analysis workflows.
What youll do:
Strategic Leadership: Spearhead the creation and implementation of innovative Amazon Marketing Cloud solutions that meet the evolving needs of our global Amazon Ads customers.
Team Development: Build, mentor, and lead a global team of data analysts and engineers focused on the delivery of high-impact Amazon Marketing Cloud use cases and dashboards.
Process Optimisation: Leverage your extensive experience to streamline and automate manual data analysis processes, reducing time spent on data analysis and enhancing workflow efficiencies.
Cross-Functional Collaboration: Work closely with cross-functional teams across different locales to ensure the seamless integration and adoption of Amazon Marketing Cloud solutions.
Data Expertise: Demonstrate deep expertise in SQL queries, data analysis, and the translation of complex data sets into actionable insights for business growth.
Market Insights: Stay ahead of Martech trends and Amazon Marketing Cloud advancements to ensure Holding remains at the forefront of innovation.

We are looking for an outstanding Account Manager to join our team in Israel who can manage our key accounts in the market that would want to advertise on Pinterest. The role would be managing advertising campaigns on Pinterest as well as being the subject matter expert to consult c-level clients.
What you'll be doing?
Manage and grow post-sale client relationships with top-tier, global advertisers.
Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization, provide step-by-step consulting and guidance from planning to execution of new solutions.
Analyze campaign performance data, creatives, and products to offer clients data-driven business insights and at the same time identify new opportunities and strategies to grow customers business (e.g. entering new markets, and launching new products or product updates).
Capacity to offer hands-on campaign setup and management services.
Resolve clients issues proactively, efficiently, and support by implementing solutions that prevent future problems.
Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
Manage significant structures and scaling challenges with the main objective to ensure continued customer success and growth.
Serve as external product consultant educating clients and their agencies on product solutions and best practices for Pinterest, and ultimately grow existing business partnerships.
Serve as a subject matter expert shedding light on industry trends and insights.
Work closely with teams of Account Leads, Industry Directors, Market Leads, Design & creative, Data, and Analytics.

Accountable for competitiveness of the products' features, functionality and quality. Provide strategic direction, focusing on the business and clinical needs of customers. Bring deep understanding of customer and market needs. Make decisions around product vision, strategy, road-map, and tactical choices. Work with development teams, providing necessary input to engineering on product requirements and design. Evangelize for the product with customers, commercial teams, and others.
Job Description
Essential Responsibilities :
Ensuring customer focus by communicating and building rapport with customers as required and ensuring the voice of the customer is reflected in work processes.
Close collaboration with marketing to translate practice needs, market analysis, competitive analysis, and regulatory environment factors into actionable strategies and tactics for the product.
Partner with internal and external domain experts to highlight emerging practice trends and product/content needs of the customer.
Conducting product research to further understand the competitive profile for the segment worldwide (where applicable) and opportunities for growth.
Working with marketing, engineering, and services to create long-term product roadmaps, requirements, and business plans.
Driving product portfolio to meet the needs of the market. Responsible for strategy and execution of the product roadmaps and new product introductions.
Establish tradeoffs between internal development and business partnership activities with strategic partners-including contract negotiations and maintenance, product changes, forecasting and financials.
Coordinating the needs across a multi-functional organization, including marketing, sales,
operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Evangelize for the product by presenting to customers and users groups; represent the product at trade shows and with media; sell product roadmap internally; participate in winning large deals; provide sales training, and generate enthusiasm for the product.
Create a team environment that encourages innovation.

The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients for positioning and messaging development, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.
In this role, you will
Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities
Work in collaboration with other functions such as Global Marketing Excellence, Commercialization excellence, Services ect
Analyze and report product performance and making data-driven recommendations to drive impact.
Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.

This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing

We are seeking a Senior Product Marketing Manager to join our fast-growing Growth team
As a Senior Product Marketing Manager, you will play a vital role in driving our growth, with an impactful contribution to all its key business objectives. Through hands-on collaboration with cross-functional teams, you will ensure seamless product launches, drive awareness and engagement of the company's technology, and strengthen the customers brand affinity.
In this role, you will:
Product Marketing - Lead marketing initiatives for new and existing features, from building marketing briefs through project management to creatives, including video scripts, email marketing, website materials and more.
Marketing Strategy - Understand the competitive landscape, stay informed about industry trends and correctly position the product marketing activities.
Brand Storytelling - Tell the brand story through emails, website materials, blogs and webinar presentations. Create compelling messaging and positioning that resonates with target audiences and differentiates our brand from competitors.
Content Creation - Craft unified messaging that showcases our brand and product through various assets, including in-product copy, partnerships, sales enablement and more.
Website Management - Support the website's visibility, along with managing and refreshing the content regularly to keep the website engaging and up-to-date. This involves a basic understanding of SEO principles.

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

As a Product Merchandising Coordinator, your goal is to make sure the brands product pages fit the brand's purpose and vision. You will be dealing with the launch of new jewelry plans, from start to finish, from the merchandising and technical side.

Your goal is to take a product and turn it into a product page that customers will understand. In this role your main responsibilities are to deliver the best product pages according to the merchandising Gantt, manage the launch of the new collection and optimize existing products.

Responsibilities
Manage all new product releases.
Deliver high-pressure tasks in a short period.
Make the product pages approachable, easy, and quick to understand.
Manage multiple people's responsibilities to have projects done on time, like, production, design, SEO, performance marketing, brand and product team to ensure the best collection launch.
Ordering samples for new products
Work closely with the creative team during post-production, giving feedback on images and edits, as well as making the final selection for product page galleries.
Overlook the catalog manager throughout the process of creating new product pages.
Review all product pages with precision before launching.
Support the ongoing life cycle of products across sites, by constantly reviewing old product pages to see where they can be improved
Stay up to date on competitors, jewelry, and industry trends.
Add to Card improve CVR by analyzing customer behavior on the product page