דרושים » אינטרנט ודיגיטל » SEO Expert

Requirements:
The Web Marketing team is seeking an experienced SEO professional to lead the development of a comprehensive content strategy and execution plan aimed at increasing organic search traffic, improving keyword visibility, and driving adoption of key products. Scope of Work:
SEO Content Strategy:
Assess current goals and keyword approaches, refining strategies and tools to effectively monitor and analyze website performance using industry best practices, SEO tools, and analytics.
Identify new ways to understand user search behavior to inform keyword research and uncover content opportunities.
Collaborate with technical SEO teams to align editorial initiatives with best practices and ensure marketing and business goals are supported.
Develop a global content strategy based on keyword research and user search patterns, delivering measurable impact and setting a vision for best-in-class SEO, GEO, and AEO.
Consult on measurement frameworks and KPIs to track performance against objectives.
SEO Content Creation:
Write website content targeting specific user intents to enhance rankings and increase keyword visibility.
Build an annual content roadmap to ensure a steady stream of new content is published and optimized.
Execution and Tactics:
Develop a prioritized list of short- and long-term recommendations across content development (topics, formats), page types (e.g., blog, landing pages, CLP, PMP), linking/backlinking strategies, and other Front-End SEO levers.
Define what constitutes "quality" SEO content and build a framework to evaluate the effectiveness and impact of different content formats (e.g., blog posts, updated pages, new pages).
Partner with product and content teams to implement high-priority optimizations and content creation efforts.
Establish scalable, repeatable guidelines, standards, and workflows aligned with the overall SEO strategy to support product launches and adapt to changes in the digital and AI ecosystem.
Explore innovative and high-impact SEO opportunities beyond traditional keyword research and content updates.
Develop an approach for international SEO, including prioritization and operationalization.
Advise on testing methodologies and learning agendas to continuously improve SEO performance.
Qualifications:
5+ years of hands-on SEO experience, particularly with high-traffic and competitive digital properties.
Demonstrated success in B2C SEO initiatives, with a strong portfolio of content projects and examples of simplifying complex topics for general audiences.
Deep understanding of search engine algorithms, ranking factors, and tools like Google Search Console, Screaming Frog, and SEMrush.
Proven track record in building and executing robust content strategies.
Strong analytical skills with the ability to interpret data and drive insights.
Excellent communication and collaboration skills; able to thrive in cross-functional teams.
Highly organized and detail-oriented, capable of managing multiple projects and deadlines in a fast-paced environment.

Requirements:
5+ years of experience in PPC
Proven leadership experience managing teams and multi-million dollar budgets.
Expert knowledge of Google Ads, Microsoft Ads, and automation tools.
Analytical mindset with a deep understanding of conversion rate optimization & A/B testing.
Experience managing campaigns across multiple languages and European markets.
Passion for Sports & Gaming Advantage.

Requirements:
Minimum of 6 years' experience in various roles within digital marketing with a strong SEO background - MUST (client-side preferred)
Proven experience in organic growth marketing across SEO, LLMs, communities, content, and product-led growth (programmatic and more)
Highly technical and comfortable with AI tools, LLMs (ChatGPT, Claude, etc.), and prompt engineering
Skilled in identifying and prioritizing non-obvious growth channels
Understanding of MCP (Model Context Protocol) and how it relates to digital marketing.
Strong ability to synthesize unstructured data into actionable opportunities
Core Tools:
Generative AI & Agents
ChatGPT
Claude
WindSurf AI
Make / Zapier
Analytics & Data
Google Search Console (GSC)
Google Analytics 4 (GA4)
Social listening tools (e.g., Brandwatch, Sprout)
Data platforms (e.g., Looker, Tableau)
Other
Basic Python programming skills
LLMs Deep Research modes - advanced knowledge
Custom scraping or monitoring tools.

Requirements:
4+ years of hands-on experience in mobile app ad monetization, with a strong emphasis on programmatic (ADX) strategies.
Deep experience with Google Ad Manager (GAM), including implementation, pricing floor management, and multisize/adaptive strategies.
Experience working with Prebid.js or Prebid Mobile, understanding auction logic, demand competition, and performance tuning.
Proven ability to optimize ad stack performance through both waterfall and header bidding techniques.
Comfortable running and analyzing A/B tests, retention impact studies, and CPM optimization experiments.
Strong communication and collaboration skills to work with product, devs, and analysts.
Proactive, detail-oriented, and excited to drive high-impact decisions in a dynamic environment.
Bonus: Familiarity with the sports or gaming ecosystem.

Requirements:
13 years of experience in marketing localization, content marketing, or digital marketing in an international organization, including experience working with paid media, SEO and content performance metrics
Bachelors degree in Marketing, Communications, Linguistics, or a related field
Native-level fluency in German and excellent written and verbal communication in English
Proven ability to transcreate and adapt marketing content creatively and effectively
Deep understanding of the German market, audience behavior, and cultural trends
Ability to manage multiple localization projects simultaneously
Strong analytical skills, high attention to detail, and a passion for high-quality content
Familiarity with content design, UX writing, or brand storytelling.

Requirements:
Excellent analytical skills.
One year of experience in paid/search media running large-scale ad campaigns.
Experience with global markets - an advantage
Youre both a builder, optimizer, strategist, and executor, demonstrating a unique ability to launch campaigns from scratch while always seeking to optimize bidding/targeting/audience/full funnel strategies.
You thrive in high-volume, fast-paced, and feedback-driven environments. You are exceptionally organized, detail-oriented, and a team player.
Youre highly self-motivated, have a stellar work ethic, and are looking for the right company to support your growth.
Above all else, you are bright, kind, and goal-oriented.
Fluent in English.