Do you Aspire to create meaningful websites and influence future online user experience?
Want to collaborate with a team that challenges, encourages, and supports you to achieve exceptional results?
We are looking for a Conversion Rate Optimization specialist to manage our websites ; who will be responsible for management and optimization efforts to improve user experience, maximize conversion rates and drive engagement across our websites and other web assets.
Specifications:
The candidate should have a strong understanding and hands-on experience with website analytics and the UX conversion strategies & tactics that help drive performance and insights.
The position is on a full-time basis, to be based in Israel.
The CRO Specialist will manage the companys web assets, and leverage data to create new initiatives to drive growth and conversions to acquisitions.
Manage and support related vendors (developers, design, etc.), prioritize projects & initiatives to best align with marketing goals.
Work cross-functionally to optimize our website and ensure KPIs are tightly aligned with marketing objectives.
The role-bearer will be required to manage all aspects of the website including content, design, and UX/UI.
Build strategy for all web-related issues, and work cross-functionally across marketing to optimize the website experience for existing customers and prospects.
Develop a holistic vision for the customer journey for the companys web assets.
Regularly manage web analytics reports that contribute meaningful analysis and insights
Additional Information:
Who we are:
Our company is a fast-growing, international start-up with a mission to change the trajectory of plastic packaging.
We have made a global impact by developing and manufacturing flexible compostable films.
Our vision is for compostable packaging to become part of a systemic solution to the global plastic pollution challenge.
We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, whilst ensuring a safe and sustainable end-of-life solution.

We are looking for an energetic campaign manager with experience in creating and optimizing performance-based campaigns over Facebook, Google & YouTube.
Key responsibilities: Manage and optimize PPC campaigns to meet business KPIs. Prepare technical and design briefs for both landing pages and ads. Analyze and optimize copy, creatives, landing pages and user journey. Conduct A/B tests, in-depth analysis and research of the competition. Create daily/weekly/monthly reports. Initiate new tests and marketing methods, improve automation, and work closely with the different gaming departments.

As a valued member of the Marketing team, your goal (and success) will be to take our mobile games to millions of passionate gamers around the world, working closely with the studios, UA, Creative and Data teams to manage and grow our games organically.

Our ideal candidate has some intensive, hands-on experience building & executing ASO strategy for top-grossing and newly launched games. You will identify opportunities, prioritize and execute plans to improve our visibility and conversion rate. You will own the entire ASO process from the keywords strategy, through creative process and testing, to coordinating store changes, and finally reporting on results to stakeholders.

You Will:
Develop strategic roadmaps and execute plans to grow our games organically on all mobile platforms our games are available (Apple, Google and others)
Track, analyze, research, and optimize keywords and rankings for our games, as well as conduct competitive analyses
Own the creative testing process for optimizing and testing store graphic assets to increase app pages conversion
Create coherent content and creative briefs based on your research to guide the content and art teams
Plan & execute tests on relevant testing platforms on a regular basis
Collaborate closely with the closely with the games product & live-ops teams and the marketing team to scale in game events and communicate our ASO strategy
Keep track of version releases for our games and make sure our ASO updates are accurately implemented into the stores
Monitor the games KPIs that are influencing organic growth
Regular reporting to stakeholders.