דרושים » אינטרנט ודיגיטל » Senior Monetization Manager

We seek a data-driven PPC Analyst to lead and optimize search monetization campaigns for Google AdSense for Search (AFS). This role analyzes performance metrics, refining monetization strategies, and maximizing revenue growth through continuous optimization. You will manage AFS placements and implement data-led improvements while ensuring compliance with Google policies to achieve scalable and sustainable results.

Key Responsibilities:

Lead and Optimize Search-Driven PPC Monetization: Manage and optimize global B2C PPC campaigns with a focus on Google AdSense for Search (AFS). Develop and execute strategies to maximize search monetization, refine ad placements, query filtering, and bidding.
Automation and Performance Tracking: Set up and manage automation processes to improve efficiency and scale campaign performance. Implement tracking solutions to monitor key metrics, analyze performance data, conduct A/B testing, and apply data-driven improvements to drive revenue growth and ROI.
Data-Driven Testing & Strategy: Conduct A/B testing on ad creatives, search settings, and audience targeting to improve key performance indicators (KPIs) and ROI.
Performance Monitoring & Insights: Track campaign performance, analyze trends, and generate detailed reports, providing actionable insights to stakeholders for continuous improvement.
Scale Revenue & Innovate: Develop and test new monetization strategies, ad formats, and traffic quality improvements while staying up to date with Google AFS policies and industry trends.
Collaborate with Cross-Functional Teams: Work closely with creative, R&D, and other internal teams to align campaign strategies, enhance ad creatives, and implement technical improvements. Ensure all efforts contribute to meeting activity targets and KPIs, optimizing performance across all PPC initiatives.

one of the worlds largest sports betting and gaming companies, listed on the London Stock Exchange with a $4 billion valuation and a global team of 30,000 employees. We own and operate some of the biggest betting brands in the world, including bwin, Ladbrokes, Coral, and PartyCasino, serving millions of customers across multiple markets. As an industry leader, we are at the forefront of innovation, data-driven marketing, and cutting-edge technology, constantly pushing the boundaries of whats possible in the world of online betting and gaming.

With the rapid growth of our Performance Marketing division, we are expanding our team and looking for a PPC Team Lead to drive the bwin brands paid search strategy across Spain, Germany, Austria, Belgium, and Portugal.

In this role, you will have the opportunity to lead a high-budget, multi-market PPC operation, working closely with the Head of Search, Analytics, and Strategy leaders to craft data-driven marketing strategies that maximize performance and efficiency. This is an exciting chance to take ownership of large-scale multi-million-dollar campaigns and play a key role in shaping the future of bwins paid search initiatives.

Responsibilities
Lead & develop a high-performance PPC team, providing mentorship and strategic direction.
Define and execute scalable search marketing strategies across multiple brands and regions.
Collaborate with cross-functional teams (UA, Product, Data & Analytics) to maximize ROAS.
Manage & optimize large-scale paid search campaigns across Google, Microsoft, and Apple Ads.
Leverage data-driven insights to enhance bidding strategies, audience targeting, and conversion funnels.
Analyze & track key PPC KPIs to drive continuous performance improvements.
Run A/B tests & experimentation to maximize engagement and efficiency.
Identify & implement automation tools to improve search marketing effectiveness.

one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units.

We are looking for a highly skilled and motivated Project Manager to join our Performance Marketing team.

This role plays a critical role in driving the success of all paid media initiatives. The Project Manager will be responsible for creating, implementing, and optimizing processes that ensure the smooth and efficient execution of our marketing strategies.

Responsibilities
Lead and manage the execution of paid media initiatives, ensuring alignment with overall business goals and timelines.
Design, implement, and continuously refine processes to optimize the efficiency of paid media activities.
Work closely with various teams, including creative, analytics, operations and finance to ensure seamless project execution.
Lead and manage cross-functional projects, coordinate efforts across departments to keep projects on track, monitor progress, and update teams on key milestones and deadlines. ensuring that all projects are delivered within scope, on time, and within budget.
Oversee the tracking and reporting of key performance metrics for all paid media activities, identifying opportunities for improvement.
Serve as the primary point of contact for project-related updates, providing regular status reports to the Paid Media Director and other senior leadership.
Identify potential risks and develop mitigation strategies to ensure project success.

We are looking for an SEO Team Lead to join our team and take a key role in our incredible journey!
Key Responsibilities:
Organic Demand Generation Strategy
Planned and executed a comprehensive strategy to increase organic visibility, improve search engine rankings, and enhance our positioning in LLMs and other organic channels.
Focus on driving business results, including user acquisition, lead generation, and increasing CTR from search engines and LLMs.
Establish us as a highly authoritative source of knowledge in the IT management space.
Business Results
Track key SEO performance metrics, such as revenue generated from organic activities, number of trials started, and quality of leads generated.
Ensure that SEO efforts contribute to user acquisition, sales lead generation, and reducing CAC.
Data & Reporting
Lead the SEO teams reporting framework by providing relevant context, actionable insights, and strategic recommendations to inform leadership decisions.
Investigate trends in organic traffic, aligning insights with business results and understanding the interplay between organic and paid channels.
Content Strategy
Own the organic content strategy, from planning to execution, ensuring it aligns with SEO goals and drives organic traffic and engagement.
Manage the SEO editorial calendar, taking full ownership of the topic clusters and content pillars. Ensure these are continuously aligned with SEO objectives and reflect industry trends and insights.
Oversee the creation of content briefs for in-house and freelance writers, providing strategic guidelines and best practices to ensure content is optimized for SEO and user engagement.
Act as the primary owner of content strategy, constantly iterating and refining the approach based on performance data and SEO objectives.
Website Focal Point and SEO Governance
Lead the creation of new website pages and optimize existing pages to support SEO goals and organic growth initiatives.
Collaborate with cross-functional teams to ensure content creation aligns with SEO strategy, providing strategic guidelines and best practices.
Work closely with paid media teams to optimize landing pages for paid campaigns, ensuring they align with SEO best practices.
On-Page Strategy
Own and execute the on-page SEO strategy, including internal linking framework, title optimization, content structure, and user engagement tactics.
Use tools like Hotjar and GSC to regularly review and optimize content, improving performance across key metrics (bounce rate, time on page, CTR, etc.).
Lead site audits and work with Content, Design, and Web Development teams to implement improvements based on audit findings.

we are looking for a Senior User Acquisition Manager to lead and optimize our Google and Facebook campaigns while driving growth at scale.
What will you do?
Manage, optimize, and scale paid acquisition campaigns across Facebook (Meta) Ads and Google Ads (Search, Display, YouTube, PMax)
Develop and execute full-funnel performance marketing strategies, from prospecting to retargeting, with a focus on revenue growth and efficiency
Utilize A/B testing and creative iteration to maximize performance across ad creatives, audiences, and bidding strategies
Work closely with our marketing team to develop engaging, high-performing ad content tailored to different platforms
Leverage Google Analytics, Meta Business Manager, and Tableau to measure and report on campaign performance
Stay updated on industry trends, platform algorithm changes, and new ad formats to maintain a competitive edge
Manage budgets effectively, ensuring the best ROAS, CAC, and LTV across all paid channels.

Company DescriptionGreen Bay Remodeling Inc is a well-established construction company with operations across California and Texas. We specialize in residential remodeling and custom home improvement projects. Our experienced team delivers high-quality results with a strong focus on customer satisfaction and long-term value. While our core business is in the U.S., we operate a full in-house marketing team based in Israel.Role DescriptionThis is a full-time, on-site role for a Google Ads & SEO Specialist, located at our Herzliya office. You will work closely with our U.S.-based team to manage and optimize digital campaigns for the American market. This includes paid search ( PPC ), performance marketing, local SEO, and organic presence via Google tools.This position is ideal for a hands-on digital marketer who thrives on data, loves performance, and wants to work in a fast-paced environment with large ad budgets and measurable results.Responsibilities Plan, manage, and optimize Google Ads campaigns (Search, Display, YouTube, PMax, Remarketing) Handle monthly ad budgets of $150,000+ with focus on lead generation and ROI Lead SEO efforts: keyword research, on-page optimization, off-page strategy, and technical audits Manage and optimize Google My Business listings and local visibility Use Google Analytics, Google Tag Manager, and other tools to track and improve performance Collaborate daily with our U.S. marketing and sales team Report on performance and continuously improve KPIs (CPL, ROAS, CTR, etc.)Qualifications  in Israel or in California

We are looking for an SEO Manager to join our Organic Search team. This role combines strategic thinking with hands-on execution. Youll be one of the main stakeholders of our organic search strategy, growing Riversides revenue and visibility in Search Engines, AI Search and LLMs.

What youll do:

Monitor and analyze and its competitors organic performance to improve and build SEO campaigns
Perform keyword research, trends and audience analysis using various sources and across different organic channels
Build, manage, and execute the SEO roadmap
Use automation and AI responsibly to increase efficiency and results
Fix technical issues and improve the domains site health in collaboration with internal and external stakeholders
Create and manage high-impact content strategies
Collaborate with external and internal stakeholders to create content that achieves its goals
Collaborate with external and internal stakeholders to increase authority, earn links and mentions

Required SEM Specialist
Performance driven omnichannel marketing is a critical driver of our growth. We operate and expand upon large cross-channel campaigns, such as Paid Search (SEM), Paid Social (SMA), audio channels, embedded retargeting initiatives, and Digital Display (Video + Banners). Also, we are always looking for new experimental channels to acquire new members.
This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.
In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.
Here are a few of the things you will do:
Own the day-to-day management of high budget, paid search campaigns.
Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
Create and present insightful and actionable reports using data analysis and visualization
Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
Gain mentorship in Google ads platform channels and best practices. Youll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.

Were looking for a highly motivated and talented SEO Lead to join the team and help us achieve our collective goal of empowering businesses to succeed through data.
Where does this role fit in our vision?
Every role at our company is designed with a clear purposeto integrate collective efforts into our shared success, functioning as pieces of a collective brain. Your ability to put our thoughts and vision together into engaging content formats, distributed to millions of our target audience out there is key to our success.
How youll shape the future of B2B sales:
Develop and Execute SEO Strategy: Design and implement a comprehensive SEO strategy that drives traffic, boosts rankings, and supports our PLG model.
Programmatic SEO: Create scalable strategies using automation and data to target thousands of keywords and long-tail opportunities effectively.
Content Optimization: Collaborate with the content team and manage freelancers to develop keyword-rich, user-focused content that aligns with our target personas.
Technical SEO: Conduct technical audits, optimize website structure, improve page speed, and resolve crawl and indexing issues to ensure search engine visibility.
Performance Analysis: Use analytics tools to monitor and report on organic traffic, keyword rankings, and user behavior, providing actionable insights to refine strategies.
Competitive Analysis: Conduct in-depth analysis of competitors SEO strategies, identifying opportunities to outpace them in organic search.
Cross-functional Collaboration: Work closely with product, marketing, and development teams to ensure SEO best practices are integrated across all campaigns.
Stay Ahead of Trends: Keep up with the latest SEO trends, algorithm updates, and the GPT impact, identifying opportunities for innovation.

Were looking for a data-driven SEM specialist with strong analytical skills and hands-on experience to lead and optimize our activities across multiple channels and markets.

The role includes managing Search campaigns, analyzing performance data, and handling large-scale budgets in competitive environments. We're seeking a strategic thinker and proactive leader, someone who drives innovation, takes ownership of high-impact projects, and constantly looks for smarter, more effective ways to grow performance.

Responsibilities:
Plan, develop, and run PPC campaigns on Google Ads and Bing Ads.
Analyze campaign data for actionable insights and optimizations.
Stay updated on PPC trends, technologies and Google automation.
Analyze business results, build and track KPIs to improve company's effectiveness and help achieve our business goals.
Implement new tools for performance improvement.
Create a positive, collaborative work environment for knowledge sharing.
Encourage innovation within the team for creative solutions.