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4 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for Conversion Rate Optimization Manager (CRO) who is passionate about improving website and mobile app conversion rates to join our fast growing company and our growth unit. As a CRO you will be responsible to improve conversion of new and repeat buyers by identifying user experience opportunities through data insights and testing. As CRO you will need to articulate exactly what isnt working and what could be better and why. The key is using data to examine how visitors and prospects are using the site, what problems or bottlenecks they face, and how to overcome these issues to enable successful conversions through A/B tests, education, trust and more. The CRO partners with acquisition, retention, customer journey and product teams to drive conversion and quality experience for different segments.
What am I going to do?
Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates, leveraging data-driven insights to identify friction points and opportunities for growth.
Conduct both qualitative and quantitative user research (via user testing, analytics, and competitive analysis) to gain deep insights into user behavior, pain points, and conversion drivers.
Own the end-to-end CRO process, from hypothesis generation and test execution to analysis and scaling, ensuring a structured and repeatable optimization framework.
Collaborate closely with Acquisition, Retention, Product Marketing, UX, and Creative teams to implement high-impact experiments that improve conversion rates across the full marketing funnel.
Enhance user experience by applying UX best practices, usability principles, and behavioral psychology to optimize digital touchpoints while maintaining brand trust and engagement.
Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies, ensuring we implement cutting-edge CRO techniques.
Translate complex data into clear, actionable recommendations, simplifying insights for key stakeholders to drive alignment and decision-making.
Requirements:
46 years of experience in digital marketing, eCommerce, or a related field, with at least 3 years in CRO, demonstrating a strong track record of improving conversion rates through end-to-end planning and execution.
Strong data analysis skills with the ability to identify insights, test hypotheses, and drive measurable improvements.
Proficiency in web analytics such as Mixpanel, Quantum Metric, Google Analytics, Optimizely, VWO, or similar platforms for data-driven decision-making.
Proficiency in user testing tools such as usertesting.com, Lyssna (UsabilityHub), or similar platforms.
Experience conducting competitive research to benchmark conversion strategies and identify market opportunities.
Deep understanding of UX principles, usability best practices, and user psychology to create seamless and conversion-optimized experiences.
Proven ability to manage CRO initiatives end-to-end, from hypothesis generation to implementation, analysis, and scaling.
Strong understanding of marketing funnels and customer journeys, optimizing experiences from the first touchpoint to conversion and retention.
Proactive mindset with the ability to distill complex insights into clear, actionable strategies and communicate findings effectively to cross-functional teams.
Naturally curious and people-oriented, able to collaborate across teams and challenge assumptions to drive meaningful improvements.
BS or MS in Psychology, Math, Statistics, or a related quantitative field is an advantage.
This position is open to all candidates.
 
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4 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a Growth Marketing Manager to join our dynamic our company's Pro Marketing team. If you have a passion for implementing impactful marketing initiatives, optimizing user experiences, and are driven by data-driven experimentation, this role is for you. As a Growth Marketing Specialist, youll play a crucial part in driving revenue growth, improving user activation, reducing churn, and enabling faster campaign execution. Youll ideate, develop, and implement growth experiments while managing key marketing and analytics tools to ensure rapid and precise execution of growth initiatives.
What am I going to do?
Ideate, initiate, and implement growth initiatives and marketing experiments to increase revenue, conversion rates, and activation.
Manage and create impactful in-product experiences, including modals, banners, walkthroughs, and other interactive components, to drive user engagement and adoption.
Manage key growth marketing tools such as Appcues, Optimizely, Google Tag Manager (GTM), and Analytics platforms, ensuring they are optimized for speed, accuracy, and effectiveness.
Collaborate closely with Product, Design, Development, and Data teams to enable efficient, high-quality execution of marketing initiatives.
Conduct thorough testing of in-product experiences across multiple devices and platforms, identifying and resolving issues promptly.
Reduce dependency on developers by independently executing front-end marketing tests and experiments.
Analyze experiment performance, draw actionable insights, and iterate quickly to continuously enhance results.
Requirements:
3+ years of experience in growth marketing, product marketing, digital marketing, or a related field, with a track record of implementing successful growth experiments and campaigns.
Strong proficiency in marketing tools and platforms such as Appcues, VWO, Google Tag Manager, and Google Analytics.
Experience executing in-product marketing initiatives such as modals, banners, and guided user experiences.
Proven ability to collaborate effectively with cross-functional teams, including Product, Design, Development, and Analytics.
Data-driven mindset with strong analytical skills, capable of transforming insights into actionable marketing strategies.
Demonstrated ability to manage multiple projects simultaneously, prioritizing tasks effectively to meet tight deadlines.
Excellent problem-solving skills, particularly in identifying and troubleshooting technical issues independently.
Naturally curious, proactive, and eager to learn new technologies and marketing methodologies.
BS or MS degree in Marketing, Business, Analytics, or related field is an advantage.
Success Metrics:
Increase in revenue driven by growth campaigns and experiments
Number of impactful experiments and growth initiatives launched
Reduction in churn among new and returning buyers
Faster implementation of key initiatives
Reduced dependency on developer resources for executing marketing tests and front-end experiments.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Own and execute a data-driven growth marketing strategy across performance marketing, CRM, and brand initiatives.
Analyze and optimize the customer funnel, identifying friction points and improving conversion rates across digital assets.
Lead cross-functional marketing campaigns, spanning paid media, social, email, and app marketing, while optimizing for maximum ROI.
Manage strategic partnerships and media channels, ensuring an impactful presence across paid, owned, and earned platforms.
Champion product marketing initiatives, collaborating with product teams to enhance user experience, launch new features, and drive adoption.
Be hands-on with marketing tools, analytics platforms, and automation systems, implementing optimizations and insights in real-time.
Quickly learn and adapt to new technologies, products, and systems, ensuring efficient execution of marketing strategies.
Build and mentor a top-performing marketing team, fostering collaboration between marketing, data, and product functions.
Define and track key performance indicators (KPIs), using analytics to refine marketing strategies and drive continuous improvement.
Ensure alignment between global and local marketing efforts, tailoring campaigns to maximize local market success.
Requirements:
6+ years of experience in growth, digital, or product marketing, with a proven ability to drive customer acquisition and retention.
1-2 years of leadership experience, mentoring teams and fostering a culture of innovation.
Strong analytical skills, with expertise in customer journey optimization, performance marketing, and funnel analysis.
Hands-on experience with digital marketing tools, analytics platforms, and CRM systems, with the ability to implement and optimize strategies directly.
Ability to learn new products and systems quickly, ensuring seamless integration of marketing efforts with evolving technologies.
Deep understanding of digital consumer behavior, particularly in digital-first businesses.
Experience in a fast-paced, high-growth environment, ideally in e-commerce, fintech, or consumer tech (experience in a global company is a plus).
Fluency in English and Hebrew is a must.
This position is open to all candidates.
 
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28/05/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions.
Key Responsibilities:
Lead Management & Sales Coordination
Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.
Marketing Technology Ownership
Oversee the marketing technology stack: manage current tools, evaluate and implement new solutions, and lead user access, configuration, and adoption across platforms to support marketing goals.
Website & Conversion Optimization
Manage and optimize technical infrastructure such as HubSpot pop-ups and Intercom workflows, driving improvements in website and landing page conversion rates.
Marketing Process Management
Drive operational excellence by supporting and improving core marketing processes, onboarding new team members, and collaborating with finance to manage marketing budgets and expenses effectively.
Marketing Analytics & Strategic Insights
Conduct deep-dive analyses to identify trends and address emerging needs across the funnelsuch as changes in lead quality, demo completion rates, and campaign performancesupporting data-driven decision-making across the team.
Event Operations & Logistics
Plan and execute marketing-led events, including webinars, conferences, and partner initiatives. Coordinate logistics, drive registration and attendance, and ensure event data is integrated into lead workflows for maximum impact.
Requirements:
1-2 years of experience in marketing operations, project management or equivalent.
Familiarity in working with Monday, Hubspot and automation tools like Zapier and Make.
Experience with lead management processes, pipeline reporting is an advantage.
Analytical mindset with a data-driven approach to problem-solving and decision-making.
Excellent communication and collaboration skills, with the ability to work cross-functionally across marketing, sales, and operations teams.
Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus.
Effectively plans, executes, and tracks multiple projects with strong attention to detail and deadlines.
Comfortable managing several priorities and workstreams at the same time in a fast-paced environment.
Quickly absorbs new tools, processes, and technologies with minimal guidance.
Takes ownership, works autonomously, and proactively drives initiatives forward.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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6 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.
Requirements:
1+ years of experience in online marketing (eCommerce preferred), including CRM, lifecycle, performance, or content marketing.
Hands-on experience with marketing platforms and automation tools, such as Google Ads, Facebook Ads, Klaviyo, Braze, HubSpot, or Marketo or a strong willingness to learn.
A highly motivated, proactive mindset this is the most important part. Were looking for someone who takes ownership, pushes boundaries, and thrives in a fast-paced environment.
Passion for customer engagement and retention, with a data-driven approach to decision-making.
Creative and analytical skills to develop compelling marketing campaigns, test strategies, and optimize performance.
Strong storytelling, copywriting, and communication skills in English.
HTML/CSS proficiency for email customization (a plus).
Highly organized and detail-oriented, with the ability to manage multiple projects at once.
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time and Temporary
We are seeking a strategic and analytical Life Cycle Marketing Manager to join our team on a temporary basis to cover maternity leave. This role is central to how we engage and convert high-intent leads, from initial awareness through to MQL and SQL stages.


Youll take ownership of our lifecycle programs, working across email, website personalization (Drift, Trendemon, Navatic, Mutiny), and retargeting campaigns to optimize the lead journey and drive pipeline growth. Your work will be guided by clearly defined KPIs and aligned with company goals, using journey mapping, segmentation, and campaign automation to deliver meaningful engagement at scale.


This is not a customer marketing roleit's all about turning leads into revenue opportunities. If you're someone who thrives on strategic ownership, cross-functional collaboration, and performance-driven marketing, wed love to hear from you.
Requirements:
4+ years of experience in lifecycle, email, or CRM marketing, preferably within B2B SaaS organizations with a focus on lead lifecycle, demand generationת CRO, or email/CRM strategy.


Proven track record of designing and executing nurture/automation programs that drive measurable improvements in conversion rates and prospects retention.


Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Marketo experience is a plus.


Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

Deep understanding of B2B user journey mapping and optimizing touchpoints throughout the funnel


Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.


Exceptional communication and collaboration skills, with experience working cross-functionally in a dynamic environment.


Comfortable working in a fast-paced environment with high standards and clear business impact
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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6 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions,reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

As a Marketing Automation Manager, you will guide our customers' journey from browsing to becoming lifelong fans. You'll develop targeted email, SMS, and push notification campaigns to nurture and convert potential customers. By analyzing customer data, you'll uncover strategies to maximize customer lifetime value (LTV), personalize shopping experiences, recommend lens upgrades or designer frames, and design loyalty programs that drive repeat business and long-term loyalty.

Responsibilities:
Develop and implement impactful email marketing strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.
Requirements:
Proven experience (minimum 1 year) in online marketing, preferably in the eCommerce sector.
Hands-on experience with digital marketing channels such as social media, content marketing, paid advertising, or SEO.
Strong analytical mindset with an understanding of audience segmentation, campaign optimization, and performance tracking.
Ability to leverage digital marketing tools and platforms to create engaging, data-driven campaigns.
Bonus points for experience with customer engagement strategies, including personalized marketing and automation-driven growth initiatives.
Analytical mindset with the ability to interpret and make data-driven decisions based on email marketing metrics.
Creative flair and design acumen to create visually appealing email templates and content.
Excellent written and verbal communication skills.
Ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects concurrently.
Strong attention to detail and organizational skills.
Self-motivated and proactive, excelling both independently and as part of a team.
This position is open to all candidates.
 
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1 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're expanding our world-class team and looking for a results-driven Senior Marketer to impact how millions of people around the world learn or discover something new like music, singing, drawing, and more. This is a hands-on role within a multidisciplinary team, in which youll own the marketing end-to-end, understand different audiences and how to communicate with them, and methodologically identify marketing initiatives in pursuit of aggressive growth goals.
What does a Senior Marketer do:
If you're truly passionate about driving growth, have a deep understanding of audience behavior and the consumer journey, and excel at creating and executing impactful marketing strategies and messaging across channels like web, product, email, and ads, you might be our ideal candidate. Youll work closely with product managers, developers, designers, and data analysts to drive value creation and accelerate business growth.
Key responsibilities:
Generalist marketing: Youll build, execute, and optimize marketing strategies across different channels, aligned with our overall business goals and impact areas.
User flow strategy: Develop and optimize in-app & web flows to maximize conversion at each step.
Direct-to-consumer strategy: Youll directly influence the journey of millions of people.
Getting things done from start to finish: Working on multiple projects at a fast pace from conducting research, positioning, building the marketing strategy, hands-on execution, messaging, writing and measuring results. No challenge is too big!
Audience-first thinking: Leading research and turning consumer-centric, quantitative, and qualitative insights into the right message for the right audience across multiple channels.
Requirements:
Experience and skills:
4-5 years of generalist marketing experience in a global, performance-oriented, consumer company or start-up, as a Senior Marketing Manager, Growth Marketer, or Product Marketer. You are a true all-around marketing expert who has tried many strategies and is methodological.
Deeply understand US audiences, the competitive landscape and all parts of the consumer journey, using audience-led thinking to determine the best way to achieve an outcome.
Spark factors:
Web-based conversion and onboarding experience
Consumer product experience
Experience with online advertising
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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11/05/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
The company seeks an experienced t Performance Marketing Manager o lead our paid advertising efforts for our exciting new jewelry brand. The ideal candidate will have a strong background in digital marketing and will take ownership of planning, optimizing, and executing PPC campaigns across various platforms, including Meta (Facebook, Instagram) and Google Ads. Focusing on driving conversions and maximizing ROI, you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities
Develop, implement, and manage PPC campaigns across multiple platforms, including social media channels and Google Ads.
Analyze campaign performance metrics (such as CTR, CPA, ROAS) and provide actionable insights to improve performance.
Collaborate with the marketing team to create compelling ad copy and visually appealing creatives.
Monitor and manage campaign budgets, ensuring optimal spend for maximum ROI across all PPC efforts.
Stay updated on industry trends, advertising strategies, and platform updates to ensure campaigns remain competitive.
Conduct A/B testing to optimize ad performance, improve conversion rates, and refine targeting strategies.
Provide regular performance reports to stakeholders, showcasing results, key learnings, and optimization opportunities.
Requirements:
Minimum of 3 years of experience managing PPC campaigns across Meta (Facebook, Instagram) and Google Ads.
Proven experience managing high-scale budgets across multiple social channels.
Proficiency in social media advertising platforms (Meta Ads Manager, Google Ads, etc.) and analytics tools.
Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimize campaigns.
Experience in A/B testing and conversion rate optimization techniques.
Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
Strong attention to detail and a results-driven mindset
Advantages
Ability to have an integral part in content creation, including briefing teams and developing concepts prior to shooting days.
Proven experience with design tools like Canva and video editing tools such as CapCut .
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
A global leader in performance marketing, is looking for a talented Content Marketing Team Lead to join us on our mission to simplify decision-making for millions!
What You'll Do:
This role requires a proactive leader who can drive business impact, mentor a high-performing team of Content Marketing Managers, and push the boundaries of content innovation.
If you are a performance-focused leader who understands how content fuels revenue growth, optimizes conversion funnels and enhances user engagement, we want to hear from you!
Responsibilities:
Own Content as a Business Growth Driver
Take full ownership of content strategy and data-driven optimization efforts, ensuring a direct impact on performance KPIs across multiple verticals.
Work closely with the PPC, bizDev, product, and operation teams to ensure that content supports business needs and monetization goals.
Proactively identify content opportunities that improve user engagement, drive action, and increase business value.
Lead, Develop, and Elevate a High-Performing Team
Manage, coach, and challenge a team of Content Marketing Managers, setting clear expectations for impact, ownership, and accountability.
Foster a high-performance culture where content managers are strategic thinkers, not just content executors. Advocate for contents role in business success, ensuring it is a core part of decision-making in cross-functional initiatives.
Ensure team members have a clear path for growth, equipping them with skills in performance-driven content strategy, AI tools, and cross-functional collaboration.
Innovate and Optimize at Scale
Leverage AI and automation tools to increase efficiency without sacrificing quality.
Drive experimentationtest new content formats, engagement techniques, and UX optimizations to improve CTR, CR, and user trust.
Stay ahead of industry trends, competitor strategies, and emerging technologies to ensure our content remains best-in-class.
Requirements:
Must-Have:
5+ years of experience in content marketing, UX copy, digital marketing, or content management, with a proven track record of driving business impact through content.
2+ years of experience leading and managing content teams, with a focus on mentorship, performance, and growth.
A data-driven leader with expertise in optimization and user behavior, using analytics to boost content performance and revenue.
Excellent stakeholder management skills, with experience driving alignment across teams to maximize impact.
Proven experience in crafting and executing content strategies that align with business goals and drive growth.
A natural storyteller, able to craft compelling narratives that engage users, build trust, and drive action.
Hands-on experience with GenAI tools, leveraging AI to enhance content strategy, efficiency, and performance.
Nice-to-Have:
Hands-on experience with CMS platforms and workflow management tools.
Familiarity with the US market.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8203263
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4 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
The Creative Producer will be part of the creative producers team with a unique blend of creativity and analytical insight. You will play a critical role in driving the success of our games through innovative and data-driven marketing strategies. We constantly challenge ourselves to keep learning, and we look forward to welcoming more passionate people to our team, interested in understanding the experience behind the numbers and pushing creative ideas to new heights.
What you'll be doing
Overview and Optimize the ideation process for our creatives in sync with other producers and designers.
Constantly explore new creative approaches and marketing trends to stay ahead.
Creative tests: Track the testing methodologies and constantly optimize to improve our process internally.
Collaborate with growth teams to successfully integrate high-performing creatives into primary campaigns.
Oversee market research activities to track industry trends and competitor activities. Utilize data insights to guide the team's creative decision-making process.
Visualizing creative test results for designers and Managers Partner effectively with our Creative and User Acquisition teams to help drive millions of users DAILY all around the world.
Analyze game performance data to identify opportunities for creative improvements that align with business objectives. Manage multiple creative projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
Requirements:
Fluent in English.
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in a creative marketing or market research role within the mobile gaming industry.
Strong analytical skills, with the ability to interpret data and draw actionable insights.
A creative and innovative mindset, coupled with a keen understanding of the intersection between business objectives and creative content.
Familiarity with social media platforms and advertising trends.
Excellent communication and presentation skills.
Ability to thrive in a fast-paced, constantly evolving environment.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8206444
סגור
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