דרושים » אינטרנט ודיגיטל » Creative Strategy

We are growing our creative marketing team and are looking for a Creative Partnerships Lead to expand our creative initiatives into new areas using current and emerging platforms and trends (with a focus on short-form videos).
In this role, you will be responsible for the entire outsourced creative process, from creating marketing briefs and finding talent and relevant partnerships to reviewing final scripts and cuts to ensure the highest-quality ads are produced. Youll ensure that each piece of content meets performance objectives while maintaining creative excellence at scale.
You have a keen, creative sense and a methodical approach to your work. You can identify successful strategies, understand the reasons behind their success, and develop repeatable processes to implement these ideas efficiently and effectively.

we are looking for Conversion Rate Optimization Manager (CRO) who is passionate about improving website and mobile app conversion rates to join our fast growing company and our growth unit. As a CRO you will be responsible to improve conversion of new and repeat buyers by identifying user experience opportunities through data insights and testing. As CRO you will need to articulate exactly what isnt working and what could be better and why. The key is using data to examine how visitors and prospects are using the site, what problems or bottlenecks they face, and how to overcome these issues to enable successful conversions through A/B tests, education, trust and more. The CRO partners with acquisition, retention, customer journey and product teams to drive conversion and quality experience for different segments.
What am I going to do?
Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates, leveraging data-driven insights to identify friction points and opportunities for growth.
Conduct both qualitative and quantitative user research (via user testing, analytics, and competitive analysis) to gain deep insights into user behavior, pain points, and conversion drivers.
Own the end-to-end CRO process, from hypothesis generation and test execution to analysis and scaling, ensuring a structured and repeatable optimization framework.
Collaborate closely with Acquisition, Retention, Product Marketing, UX, and Creative teams to implement high-impact experiments that improve conversion rates across the full marketing funnel.
Enhance user experience by applying UX best practices, usability principles, and behavioral psychology to optimize digital touchpoints while maintaining brand trust and engagement.
Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies, ensuring we implement cutting-edge CRO techniques.
Translate complex data into clear, actionable recommendations, simplifying insights for key stakeholders to drive alignment and decision-making.

We are looking for a Creative Marketing Manager to drive the strategy, ideation, and execution of all marketing, sales, and customer-facing collateral. This is a creative leadership role not a graphic design position ideal for someone who can think visually and strategically, manage external create vendors, such as designers, and ensure all brand touchpoints are compelling, on-message, and professionally executed.
What Youll Own:
Creative ownership of all marketing and sales materials: sales decks, 1-pagers, digital marketing ads, customer campaigns, videos, website assets, and pitch decks.
Own both content and creative strategy across digital and offline channelsensuring cohesive messaging and visuals.
Manage external designers, video editors, and other creative vendors to ensure timely, high-quality delivery.
Write and oversee short-form and marketing content, including for digital ads, social media posts, email marketing, sales enablement materials, landing pages, and more.
Lead event-related marketing support for conferences,webinars, roundtables, and industry trade shows (including booth creative, signage, invites, brochures, and digital presence).
Support general marketing activities such as social media management, market research, customer marketing, and operational marketing tasks.
Project manage all marketing deliverables, keeping internal and external stakeholders aligned and ensuring deadlines are met.

We are looking for an experienced User Acquisition Manager to join the companys growth efforts in expanding one of its core business activities. As an User Acquisition Manager, you will take a key role in expanding our UA effort by scaling existing channels, exploring new media channels and implementing new buying strategies and technologies.
Key Responsibilities:
Hands-on manage and optimize user acquisition campaigns across multiple media channels: Apple Search Ads, Google Ads, Meta, TikTok etc.
Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve the companys growth objectives
Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI
Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
Work closely with cross-functional teams including Monetization, ASO, Product, Creative Studio and Data

Were looking for a highly analytical, detail-oriented User Acquisition Manager to join our Paid Acquisition team.
Youll strategize, execute, and optimize global campaigns, and play an important role in leveraging cutting-edge technology and data science models to aid sophisticated optimization efforts and proper budget allocation.
In this role, youll
Manage and optimize global campaigns with a large budget, end-to-end
Monitor campaign performance, conduct regular data analysis, and provide actionable insights to optimize performance and drive continuous improvement
Own measurement and reporting for your campaigns
Stay up to date with industry trends, new advertising platforms, and emerging technologies in order to identify and leverage growth opportunities
Collaborate with cross-functional teams, including Growth, Creative and Analytics, to ensure alignment and synergy across all marketing efforts.

Our amazing Tel Aviv Studio is looking for an experienced Senior Monetization Manager to join our team. Were looking for a passionate person with a creative mind who loves games, understands people, data and wants to make a real impact in the gaming industry.
:Responsibilities
Planning and executing cross-channel monetization activities to increase engagement and revenue.
Plan the monetization and LiveOps ongoing promotions to meet the business monetary goals on a monthly basis
Come up with gamification ideas to support the LiveOps Sales and drive players to increase engagements and stickiness, and generate more revenue
Managing the operation of in-game promotional activities with our various backend systems.
Collaborate with various teams such as product, creative, R&D & QA to deliver the best marketing activities.
Analyze and monitor your marketing campaigns. Extract data insights and suggest ongoing improvements to maximize monetization results.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions,reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

As a Marketing Automation Manager, you will guide our customers' journey from browsing to becoming lifelong fans. You'll develop targeted email, SMS, and push notification campaigns to nurture and convert potential customers. By analyzing customer data, you'll uncover strategies to maximize customer lifetime value (LTV), personalize shopping experiences, recommend lens upgrades or designer frames, and design loyalty programs that drive repeat business and long-term loyalty.

Responsibilities:
Develop and implement impactful email marketing strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.

About the job
Businesses of all shapes and sizes rely on our companys unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative ways to consistently deliver extraordinary and incremental outcomes for both our company and the customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust our company with their most important goals.
our company's Large Customer Sales (LCS) teams are partners and
industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how our company can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling our company's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of our company.
Responsibilities
Develop business recommendations that align with client objectives and are founded on an understanding and analysis of our company, the client and third-party market data.
Develop research-based marketing collateral and presentations. Acquire and share knowledge of the advertising industry, its landscape, client products, and key business challenges that affect the client and industry.
Utilize measurement tools to add relevant, trustworthy data to presentations and proposals alongside managing the delivery of core planning processes (e.g., annual planning, global business updates, etc.).

we are a cutting-edge Kubernetes Platform provider. Our dev-first solution streamlines Kubernetes operations across various environments, offering application and infrastructure engineers a unified platform to optimize cost and control. We aim to simplify the developer experience, enhance efficiency, and bridge the gap between application and infra teams, all while empowering companies to focus more on innovation and less on Kubernetes management. With $67M in funding raised, we are committed to pushing the boundaries of what our platform can do.

Core Mission:

At our company, the Director of Revenue Operations will play a pivotal role in optimizing our revenue processes and systems. This position is responsible for managing our business systems, overseeing contractors, and translating business requests into actionable requirements and processes. You will collaborate with global teams and manage cross-organizational processes to ensure that our revenue operations are efficient, scalable, and aligned with our strategic goals. You will be the driving force behind the operational excellence that fuels our growth, while also building and leading a high-performing revenue operations function within the company.

What will you do:

Oversee and manage our business systems, ensuring they are effectively supporting revenue generation and operational efficiency.
Build and lead the revenue operations function, driving best practices and operational excellence across the organization.
Lead and manage a team of contractors, providing guidance and support to ensure successful project execution and alignment with company objectives.
Translate business requests into clear requirements and processes, working closely with stakeholders to ensure alignment and understanding.
Collaborate with global teams to implement best practices and streamline processes across different regions and departments.
Manage cross-organizational processes to enhance collaboration and communication between the GTM teams as well as other departments.
Conduct data analysis and reporting within the go-to-market (GTM) organization and across the business, providing insights that inform strategic decision-making.
Analyze revenue operations data to identify trends, opportunities, and areas for improvement, translating insights into actionable strategies.
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of revenue operations initiatives and report on progress to leadership.