דרושים » פרסום שיווק ויחסי ציבור » Marketing Automation Manager

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.

We seek a skilled and experienced Marketing Automation Manager to join our marketing team.
This role is ideal for a professional with a strong background in email campaign strategy, customer engagement, and data-driven marketing.
Develop and implement comprehensive email marketing strategies to drive customer engagement, retention, and conversion.
Plan, execute, and optimize email campaigns, including newsletters, automated flows, and promotional content.
Conduct A/B testing to refine messaging, design, and campaign timing for optimal performance.
Utilize segmentation and personalization techniques to enhance user experience and maximize impact.
Analyze campaign performance metrics (open rates, CTRs, conversions) and adjust strategies accordingly.
Collaborate with content, design, and product teams to ensure alignment with business objectives.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

The company seeks an experienced t Performance Marketing Manager o lead our paid advertising efforts for our exciting new jewelry brand. The ideal candidate will have a strong background in digital marketing and will take ownership of planning, optimizing, and executing PPC campaigns across various platforms, including Meta (Facebook, Instagram) and Google Ads. Focusing on driving conversions and maximizing ROI, you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities
Develop, implement, and manage PPC campaigns across multiple platforms, including social media channels and Google Ads.
Analyze campaign performance metrics (such as CTR, CPA, ROAS) and provide actionable insights to improve performance.
Collaborate with the marketing team to create compelling ad copy and visually appealing creatives.
Monitor and manage campaign budgets, ensuring optimal spend for maximum ROI across all PPC efforts.
Stay updated on industry trends, advertising strategies, and platform updates to ensure campaigns remain competitive.
Conduct A/B testing to optimize ad performance, improve conversion rates, and refine targeting strategies.
Provide regular performance reports to stakeholders, showcasing results, key learnings, and optimization opportunities.

Own and execute a data-driven growth marketing strategy across performance marketing, CRM, and brand initiatives.
Analyze and optimize the customer funnel, identifying friction points and improving conversion rates across digital assets.
Lead cross-functional marketing campaigns, spanning paid media, social, email, and app marketing, while optimizing for maximum ROI.
Manage strategic partnerships and media channels, ensuring an impactful presence across paid, owned, and earned platforms.
Champion product marketing initiatives, collaborating with product teams to enhance user experience, launch new features, and drive adoption.
Be hands-on with marketing tools, analytics platforms, and automation systems, implementing optimizations and insights in real-time.
Quickly learn and adapt to new technologies, products, and systems, ensuring efficient execution of marketing strategies.
Build and mentor a top-performing marketing team, fostering collaboration between marketing, data, and product functions.
Define and track key performance indicators (KPIs), using analytics to refine marketing strategies and drive continuous improvement.
Ensure alignment between global and local marketing efforts, tailoring campaigns to maximize local market success.

the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide including Brex, Rippling, Navan, Qantas, SHEIN and many more with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career, join us.

Were looking for a Marketing Manager to lead Israel and the Middle East, responsible for the full funnel, all marketing channels and acting as the brand champion for the region.

Based in Tel Aviv, you will lead B2B marketing, covering online and offline initiatives, to scale our customer acquisition efforts and brand building across SME and Enterprise customers. Although this role will focus on Israel, you will also support ;presence across the Middle East.

Reporting directly to the Director of Marketing for EMEA, youll work with the EMEA marketing team, including Content, Brand, ABM, Campaigns, Partnerships, and Growth team members, and closely with global marketing and comms, commercial and strategy teammates, while partnering closely with the VP Middle East, and the local sales team.

This role requires an analytical and entrepreneurial individual who can undertake projects with minimal guidance. You need to be a self-starter, a keen problem solver, have a good mix of digital and field marketing skills, and make data-driven decisions.

What Youll Be Doing
Marketing Strategy & Execution:
Drive and implement the marketing strategy across both always-on and campaign-based initiatives to accelerate growth and customer acquisition across SME and Enterprise segments. Identify and activate opportunities within communities, events, and co-marketing partnerships and lead from concept to execution.

Event Leadership:
Own the end-to-end execution of events in Israel, including owned, partner-led, and sponsored engagements. Maximise impact through close collaboration with sales, partner teams, corporate affairs, and global stakeholders.

Community Building:
Develop and execute initiatives to collaborate with local communities in Israel, targeting specific industries, personas, and sectors. Enhance brand awareness and generate commercial impact within key networks.
Partner Marketing:
Lead partner marketing initiatives in collaboration with strategic and channel partner teams. Work alongside the commercial partnership teams and wider EMEA marketing team to develop and activate co-branded multi-channel campaigns and joint initiatives that are relevant in the market.
Content Localisation:
Collaborate with the EMEA content team to localise and create region-specific marketing assets that support both inbound and outbound motions.

We are looking for a detail-oriented and data-driven Marketing Enablement Data Analyst to join our cybersecurity company. This role will focus on analysing customer behaviour and lifecycle, optimizing marketing campaigns, and leveraging automation tools to improve marketing performance. The ideal candidate will collaborate closely with cross-functional teams, including Sales, Customer Success, Business Analytics, and Marketing Operations, to create data-backed strategies that enhance customer engagement and business growth.

Key Responsibilities
Conduct in-depth analysis of customer behaviour and lifecycle trends to support data-driven marketing decisions
Evaluate marketing campaigns to identify target audiences, measure effectiveness, and provide recommendations for optimization
Develop and implement campaign automation workflows using Salesforce, in collaboration with the Marketing Automation and Marketing Operations teams
Partner with Sales, Customer Success, Business Analytics, and Marketing teams to ensure marketing strategies align with business objectives
Build dashboards and reports in Power BI and Excel to visualize key marketing metrics and trends
Identify opportunities to enhance lead segmentation, scoring models, and personalization strategies through data analysis
Ensure data integrity and consistency across marketing platforms, optimizing data collection and reporting processes

We are seeking a strategic and analytical Life Cycle Marketing Manager to join our team on a temporary basis to cover maternity leave. This role is central to how we engage and convert high-intent leads, from initial awareness through to MQL and SQL stages.


Youll take ownership of our lifecycle programs, working across email, website personalization (Drift, Trendemon, Navatic, Mutiny), and retargeting campaigns to optimize the lead journey and drive pipeline growth. Your work will be guided by clearly defined KPIs and aligned with company goals, using journey mapping, segmentation, and campaign automation to deliver meaningful engagement at scale.


This is not a customer marketing roleit's all about turning leads into revenue opportunities. If you're someone who thrives on strategic ownership, cross-functional collaboration, and performance-driven marketing, wed love to hear from you.

we are looking for Conversion Rate Optimization Manager (CRO) who is passionate about improving website and mobile app conversion rates to join our fast growing company and our growth unit. As a CRO you will be responsible to improve conversion of new and repeat buyers by identifying user experience opportunities through data insights and testing. As CRO you will need to articulate exactly what isnt working and what could be better and why. The key is using data to examine how visitors and prospects are using the site, what problems or bottlenecks they face, and how to overcome these issues to enable successful conversions through A/B tests, education, trust and more. The CRO partners with acquisition, retention, customer journey and product teams to drive conversion and quality experience for different segments.
What am I going to do?
Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates, leveraging data-driven insights to identify friction points and opportunities for growth.
Conduct both qualitative and quantitative user research (via user testing, analytics, and competitive analysis) to gain deep insights into user behavior, pain points, and conversion drivers.
Own the end-to-end CRO process, from hypothesis generation and test execution to analysis and scaling, ensuring a structured and repeatable optimization framework.
Collaborate closely with Acquisition, Retention, Product Marketing, UX, and Creative teams to implement high-impact experiments that improve conversion rates across the full marketing funnel.
Enhance user experience by applying UX best practices, usability principles, and behavioral psychology to optimize digital touchpoints while maintaining brand trust and engagement.
Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies, ensuring we implement cutting-edge CRO techniques.
Translate complex data into clear, actionable recommendations, simplifying insights for key stakeholders to drive alignment and decision-making.

We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions.
Key Responsibilities:
Lead Management & Sales Coordination
Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.
Marketing Technology Ownership
Oversee the marketing technology stack: manage current tools, evaluate and implement new solutions, and lead user access, configuration, and adoption across platforms to support marketing goals.
Website & Conversion Optimization
Manage and optimize technical infrastructure such as HubSpot pop-ups and Intercom workflows, driving improvements in website and landing page conversion rates.
Marketing Process Management
Drive operational excellence by supporting and improving core marketing processes, onboarding new team members, and collaborating with finance to manage marketing budgets and expenses effectively.
Marketing Analytics & Strategic Insights
Conduct deep-dive analyses to identify trends and address emerging needs across the funnelsuch as changes in lead quality, demo completion rates, and campaign performancesupporting data-driven decision-making across the team.
Event Operations & Logistics
Plan and execute marketing-led events, including webinars, conferences, and partner initiatives. Coordinate logistics, drive registration and attendance, and ensure event data is integrated into lead workflows for maximum impact.