דרושים » פרסום שיווק ויחסי ציבור » Growth & Product Marketing Lead

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We are looking for a talented Head of Marketing.
As the Head of Marketing, you will lead and drive all marketing initiatives, playing a pivotal role in shaping the companys brand identity, market positioning, and growth strategies. You will oversee a talented team of marketers and collaborate closely with cross-functional departments to develop and execute innovative marketing campaigns that resonate with our target audience and drive measurable results.
What youll be doing:
Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
Utilize market research and data analysis to identify market trends, consumer insights, and competitive opportunities.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and achieve marketing KPIs.
Collaborate with product development, sales, and other departments to ensure alignment and integration of marketing efforts across the organization.
Monitor and report on marketing performance metrics, using insights to refine strategies and tactics for continuous improvement.
Lead the companys digital marketing and customer acquisition.
Responsible for the companys products demand generation.

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

We are seeking a strategic and results-driven Head of Paid Acquisition to oversee and optimize multi-channel paid media campaigns, driving pipeline growth by segment and region through data-driven acquisition strategies. This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What you will do..
Develop and execute multi-channel demand generation campaigns, leveraging data-driven paid acquisition strategies to drive user acquisition, conversions, and pipeline growth, with SQLs as the primary KPI across segments and regions.
Revamp search (Google, Bing) and paid social strategies (LinkedIn, Meta) to enhance performance, scalability, and efficiency, while exploring new opportunities for expansion.
Manage budgets efficiently, optimizing bids, targeting, and placements to maximize return on investment (ROI).
Lead, mentor, and develop a team of paid acquisition campaign managers, fostering a high-performance culture.
Conduct market research and in-depth analysis to inform campaign strategies and create data-driven, customer-centric messaging.
Collaborate with conversion optimization teams, website, creative performance, and revenue operations to align marketing efforts with business objectives and maximize impact.
Work closely with SEO, design, content, and product marketing teams to execute a full-funnel marketing strategy that expands audience reach, strengthens brand visibility, and drives business growth.
Implement A/B testing and conversion rate optimization (CRO) techniques to improve campaign performance.
Stay ahead of industry trends, emerging paid acquisition strategies, and platform updates to ensure best-in-class execution, with a focus on expanding visibility and readiness for advertising on AI-driven platforms.

Are you passionate about creating marketing strategies that drive growth? Do you love working with cross-functional teams to make big ideas happen? Join as aMarketing Manager and take charge of the marketing funnel for one of our core product lines.
Youll develop and execute marketing programs that attract leads, engage prospects, and drive conversions. Youll also collaborate with teams across the company to ensure everything we do aligns with our goals and resonates with our customers.
were big on collaboration, innovation, and inclusivity. If youre a data-driven marketer whos ready to make an impact, wed love to hear from you!
What Youll Do:
Lead Demand Gen Efforts: Own the strategy and execution of demand generation campaigns across North America and collaborate with local teams in EMEA and ANZ.
Build Full-Funnel Campaigns: Create marketing strategies that cover everything from brand awareness to lead generation and nurturing.
Collaborate Across Teams: Work closely with Product Marketing, Content, Sales, Design, and more to ensure campaigns are aligned and impactful.
Create Campaigns That Work: Use channels like email, social media, search, and events to attract new leads and grow our pipeline.
Track & Optimize Performance: Use metrics like MQLs, SQLs, and ROI to measure success and tweak campaigns for better results.
Become a Product Expert: Understand the ins and outs of the product you support, including what sets it apart and what customers need.
Manage Tools & Platforms: Oversee systems like HubSpot, Salesforce, and Amplitude to streamline lead management and reporting.

Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates, leveraging data-driven insights to identify friction points and opportunities for growth.
Conduct both qualitative and quantitative user research (via user testing, analytics, and competitive analysis) to gain deep insights into user behavior, pain points, and conversion drivers.
Own the end-to-end CRO process, from hypothesis generation and test execution to analysis and scaling, ensuring a structured and repeatable optimization framework.
Collaborate closely with Acquisition, Retention, Product Marketing, UX, and Creative teams to implement high-impact experiments that improve conversion rates across the full marketing funnel.
Enhance user experience by applying UX best practices, usability principles, and behavioral psychology to optimize digital touchpoints while maintaining brand trust and engagement.
Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies, ensuring we implement cutting-edge CRO techniques.
Translate complex data into clear, actionable recommendations, simplifying insights for key stakeholders to drive alignment and decision-making.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

Were seeking a Director of Inbound Growth to lead and scale our inbound customer acquisition engine. Reporting to the CMO, youll own our Paid Acquisition and SEO strategies, leading a cross-functional team and agency partners to drive qualified traffic, conversions, and pipeline growth. Youll balance high-level strategy with in-the-weeds execution to deliver measurable results and help us achieve our next stage of growth.

Responsibilities
Own the inbound growth strategy across Paid Acquisition and SEO channels, aligned to revenue and pipeline goals.
Develop and scale multi-channel paid acquisition campaigns, including search, social, display, and emerging platforms. Optimize Opportunities, CAC, ROAS, and pipeline contribution.
Drive SEO strategy, including on-page, off-page, and technical SEO initiatives. Lead content strategies that enhance organic visibility, authority, and traffic growth.
Partner with Product Marketing, Brand and Content teams to align messaging, landing pages, and content with customer pain points and personas.
Test and experiment across channels to identify and scale new inbound growth levers.
Own the analytics and reporting frameworktrack performance, report on KPIs, and optimize based on data-driven insights.
Lead, mentor, and grow a high-performing team, including in-house talent and external agency partners.
Collaborate with Sales, RevOps and BI/ Analytics team to ensure seamless lead handoff, pipeline quality, and closed-loop reporting.
Manage and allocate multi-million dollar budgets efficiently to maximize impact.
Stay ahead of industry trends, algorithm changes, and best practices to keep us competitive and innovative.

We're looking for a highly organized and results driven Senior Marketing Project Manager to lead the initiation, planning and development, execution and delivery of cross-functional initiatives aligned with the company's goals. The role requires a strategic thinker with excellent communication and interpersonal skills as well as the ability to manage multiple projects simultaneously, ensuring that projects are executed efficiently. You will play a pivotal role in driving collaboration across teams, delivering projects on time and within scope, optimising marketing initiatives to support business growth.

Responsibilities
Programme Planning and Execution

Support the development and execution of integrated marketing campaigns to deliver successful outcomes and achieve project goals on time and in budget
Lead cross functional projects including managing initiatives, timelines and deliverables in a dynamic and collaborative manner, leveraging exceptional project management methodologies and interpersonal skills
Monitor and measuring progress through setting clear milestones, interdependencies and deadlines, reporting to wider teams on progress
Identify and mitigate project risks, overcome obstacles, and proactively ideate on how to drive successful outcomes
Collaborate with internal stakeholders (Sales, Product, etc.) to align marketing efforts with business goals and customer needs
Manage the full program lifecycle, from strategy development to execution and analysis
Campaign Management & Optimization:

Coordinate and oversee the execution of multi-channel marketing campaigns, applying subject matter expertise ensuring delivery on time and within budget
Analyse and report on the performance of campaigns, providing insights and recommendations for continuous improvement
Leverage tools and technologies to streamline workflows and track program effectiveness aligned to marketing goals and key performance indicators
Stakeholder collaboration

Act as a liaison between marketing, design, content, sales, technology, external vendors and wider teams to streamline workflows and ensure projects and key milestones are delivered on time whilst optimising hand off processes
Communicate and influence stakeholders to ensure project milestones and deadlines are met in a timely manner, owning handoffs between stages
Manage multiple projects across global time zones, leveraging project management & communication tools and sophisticated methodologies
Process optimisation

Ensure project management is working effectively across the teams, laddering up to overarching programme management goals
Oversee the integration and use of marketing tools and technologies to enhance performance where relevant
Continuously assess and improve methodologies, creating and implementing change management strategies that maximise team efficiency and outcomes
Performance Reporting