דרושים » פרסום שיווק ויחסי ציבור » Life Cycle Marketing Manager (Maternity Leave)

We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions.
Key Responsibilities:
Lead Management & Sales Coordination
Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency.
Marketing Technology Ownership
Oversee the marketing technology stack: manage current tools, evaluate and implement new solutions, and lead user access, configuration, and adoption across platforms to support marketing goals.
Website & Conversion Optimization
Manage and optimize technical infrastructure such as HubSpot pop-ups and Intercom workflows, driving improvements in website and landing page conversion rates.
Marketing Process Management
Drive operational excellence by supporting and improving core marketing processes, onboarding new team members, and collaborating with finance to manage marketing budgets and expenses effectively.
Marketing Analytics & Strategic Insights
Conduct deep-dive analyses to identify trends and address emerging needs across the funnelsuch as changes in lead quality, demo completion rates, and campaign performancesupporting data-driven decision-making across the team.
Event Operations & Logistics
Plan and execute marketing-led events, including webinars, conferences, and partner initiatives. Coordinate logistics, drive registration and attendance, and ensure event data is integrated into lead workflows for maximum impact.

We're looking for a highly organized and results driven Senior Marketing Project Manager to lead the initiation, planning and development, execution and delivery of cross-functional initiatives aligned with the company's goals. The role requires a strategic thinker with excellent communication and interpersonal skills as well as the ability to manage multiple projects simultaneously, ensuring that projects are executed efficiently. You will play a pivotal role in driving collaboration across teams, delivering projects on time and within scope, optimising marketing initiatives to support business growth.

Responsibilities
Programme Planning and Execution

Support the development and execution of integrated marketing campaigns to deliver successful outcomes and achieve project goals on time and in budget
Lead cross functional projects including managing initiatives, timelines and deliverables in a dynamic and collaborative manner, leveraging exceptional project management methodologies and interpersonal skills
Monitor and measuring progress through setting clear milestones, interdependencies and deadlines, reporting to wider teams on progress
Identify and mitigate project risks, overcome obstacles, and proactively ideate on how to drive successful outcomes
Collaborate with internal stakeholders (Sales, Product, etc.) to align marketing efforts with business goals and customer needs
Manage the full program lifecycle, from strategy development to execution and analysis
Campaign Management & Optimization:

Coordinate and oversee the execution of multi-channel marketing campaigns, applying subject matter expertise ensuring delivery on time and within budget
Analyse and report on the performance of campaigns, providing insights and recommendations for continuous improvement
Leverage tools and technologies to streamline workflows and track program effectiveness aligned to marketing goals and key performance indicators
Stakeholder collaboration

Act as a liaison between marketing, design, content, sales, technology, external vendors and wider teams to streamline workflows and ensure projects and key milestones are delivered on time whilst optimising hand off processes
Communicate and influence stakeholders to ensure project milestones and deadlines are met in a timely manner, owning handoffs between stages
Manage multiple projects across global time zones, leveraging project management & communication tools and sophisticated methodologies
Process optimisation

Ensure project management is working effectively across the teams, laddering up to overarching programme management goals
Oversee the integration and use of marketing tools and technologies to enhance performance where relevant
Continuously assess and improve methodologies, creating and implementing change management strategies that maximise team efficiency and outcomes
Performance Reporting

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We are looking for a Senior Marketing Manager to work on a broad variety of strategic marketing projects supporting our DTC business, as well as our growing B2B verticals Retail, Clinics, and Gyms. This is a hands-on role, where you will develop and execute marketing programs that educate consumers, generate and convert leads, and strengthen brand awareness across multiple channels. You will also take the lead in building partnerships with online communities, and executing campaigns to drive awareness and engagement.
This is a dynamic, hands-on role for a well-rounded marketer who can balance strategy with execution and thrives in a fast-paced startup environment.
Responsibilities:
Campaign management: Develop and execute integrated marketing campaigns and marketing initiatives with brand partners to drive brand awareness, lead generation, and lead conversion.
Events management: Plan and manage physical and virtual events, including trade shows, speaking engagements, and webinars.
Retail marketing strategy: Develop and execute content marketing plans for retail partners to drive sales and product education.
Content creation & execution: Develop marketing materials, presentations, and training assets to support B2B partners.
Community partnerships: Build and manage relationships with online groups and community leaders to develop co-branded campaigns and engagement initiatives.
Cross-functional collaboration: Work closely with teams company-wide to align marketing efforts with business goals.
Market understanding & strategy: Stay up-to-date with industry trends, competitor strategies, and market needs to refine our approach to B2B and B2C marketing.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

Own and execute a data-driven growth marketing strategy across performance marketing, CRM, and brand initiatives.
Analyze and optimize the customer funnel, identifying friction points and improving conversion rates across digital assets.
Lead cross-functional marketing campaigns, spanning paid media, social, email, and app marketing, while optimizing for maximum ROI.
Manage strategic partnerships and media channels, ensuring an impactful presence across paid, owned, and earned platforms.
Champion product marketing initiatives, collaborating with product teams to enhance user experience, launch new features, and drive adoption.
Be hands-on with marketing tools, analytics platforms, and automation systems, implementing optimizations and insights in real-time.
Quickly learn and adapt to new technologies, products, and systems, ensuring efficient execution of marketing strategies.
Build and mentor a top-performing marketing team, fostering collaboration between marketing, data, and product functions.
Define and track key performance indicators (KPIs), using analytics to refine marketing strategies and drive continuous improvement.
Ensure alignment between global and local marketing efforts, tailoring campaigns to maximize local market success.

This role also requires a proven ability to execute strategically with a focus on measurable outcomes across customer retention and expansion. Youll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, youll develop and drive key initiatives and cross-functional programs required to increase adoption and revenue.

Responsibilities
Own the strategy and execution of product adoption initiatives across the customer lifecyclefrom onboarding and activation to long-term engagement and renewalwith a focus on driving platform stickiness and satisfaction.
Build and scale processes that help customers adopt key features faster, unlock core product value, and develop habits that lead to deeper engagement and long-term retention.
Develop and refine customer segmentation using behavior, usage patterns, and firmographics to deliver personalized adoption and retention programs that resonate with each user cohort.
Set customers up for success by enabling CS and AM teams with the right playbooks, messaging, and content to support onboarding, ongoing education, and new feature rollouts.
Identify friction points and churn signals, then lead proactive initiativessuch as email nurtures, in-product guidance, and webinarsto improve customer experience and reduce drop-off.
Partner with Product and Growth to optimize in-app flows and onboarding experiences, surfacing high-value features at the right time to build habit loops and enhance product stickiness.
Continuously track and report on key metricsincluding product engagement, feature adoption, NPS, and retentionto assess customer satisfaction and uncover opportunities to improve the experience.

Were seeking a Marketing Manager to lead and execute high-impact marketing strategies for Adact. This is a hands-on role ideal for a dynamic marketer who thrives in fast-paced, startup-like environments where agility, creativity, and ownership are key.
Youll work cross-functionally across content, digital, events, and product marketing to bring campaigns to life, champion the Adact brand, and fuel both customer acquisition and retention.
Key Responsibilities:
Lead Campaign Development: From ideation to execution, create multi-channel marketing campaigns that drive awareness, engagement, and leads.
Content Creation: Develop and oversee content marketing initiatives, including blogs, case studies, product collateral, videos, and webinars.
Cross-Regional Collaboration: Work closely with regional teams to tailor and execute campaigns for local markets, ensuring consistency and relevance.
Performance Tracking: Analyze campaign performance and optimize strategies using insights and data.
Budget Management: Manage budgets effectively, making strategic decisions to maximize ROI.
Agility & Execution: Operate quickly and effectively, balancing multiple projects and tight deadlines without sacrificing quality.

Required Marketing Operations
About the company
The company harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions. Using our technology, banks can act on their transaction data in real-time to offer timely, contextual insights that drive engagement, deepen customer relationships, and fuel business growth. As industry leadersyes, we really are leaderswe serve the worlds top financial institutions, empowering over 150 million customers monthly across 35 global markets, from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About the position
The Marketing Operations role is designed to support digital marketing, data analysis, and collaboration with cross-functional teams. The position will assist in driving key marketing initiatives, ensuring alignment with sales objectives, and optimizing the use of marketing automation, CRM systems, and other technologies.
Responsibilities
Data Analysis and Reporting: Collect and analyze data to identify trends and insights for continuous improvement. Prepare regular reports on marketing activities, performance, and ROI.
Marketing Operations Support: Assist with updating the company website and social media channels. Help prepare and distribute marketing emails. Assist in the development and maintenance of marketing automation workflows. Manage and update the CRM systems. Coordinate with cross-functional teams to ensure alignment on marketing initiatives. Monitor and report on marketing campaign performance metrics.
Marketing: Support the planning and execution of marketing campaigns across various channels. Assist in content creation for digital platforms, including website updates, blog posts, and social media content. Analyze website traffic and user engagement metrics using tools like Google Analytics. Help optimize landing pages and user experience (UX) to improve conversion rates.
Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives. Communicate effectively with team members to support project timelines and deliverables.
Collaboration and Support: Work closely with the marketing team to understand data needs and provide weekly reporting in Excel and PowerPoint. Support the development and execution of data-driven marketing strategies. Collaborate with other departments, including sales to align marketing efforts.

We seek a Communications Manager to join our Tel Aviv office, playing a pivotal role in shaping and conveying our mission to diverse audiences.

In this role you will
External Communications Ownership: Lead the execution of external communications strategy, identifying and leveraging company milestones and industry trends to drive media engagement in collaboration with marketing and company leadership.
Content Creation: Craft compelling content across various platforms, including press releases, blog posts, and external communications, ensuring consistency in messaging and tone.
Media Coordination: Assist in media outreach and relationship-building efforts with journalists and industry publications, working closely with external PR support to enhance visibility. Additionally, support awards submissions, strategic speaking engagement proposals, and maintaining media lists.
Timely Engagement: Monitor industry news and relevant conversations to identify opportunities for Empathy to contribute, ensuring proactive and timely responses to media inquiries.
Internal Communication & Reporting: Facilitate ongoing communication and collaboration with internal stakeholders, ensuring messaging alignment across teams. Develop frameworks for tracking and reporting communication initiatives to demonstrate impact, gather insights, and drive continuous improvement.
Manage Multiple Workstreams: Handle ambiguity and prioritize multiple, often time-sensitive workstreams simultaneously, ensuring that deadlines are met and initiatives are executed effectively.