דרושים » פרסום שיווק ויחסי ציבור » Employer Brand Lead

The Growth Marketing Manager plays a pivotal role in planning, executing, and optimizing marketing programs that drive measurable growth. While the primary focus of this position is demand generation, we also value a strong brand and communications background. The ideal candidate is someone who can both develop high-performing lead-generation campaigns and nurture a compelling brand presence across channels.

This is a unique opportunity to shape the direction of our marketing efforts from the ground up. Youll work closely with senior leadership and cross-functional teams (Sales, Client Success, etc.) to build integrated marketing strategies that not only deliver on short-term KPIs but also reinforce our long-term brand vision.

Key Responsibilities
Demand Generation & Growth
Plan, execute, and optimize multi-channel marketing campaigns (search, social, email, webinars, events, etc.) to drive consistent lead generation and pipeline growth.
Develop and manage marketing automation workflows, lead scoring, and nurturing programs to improve conversion rates throughout the funnel.
Set and monitor performance metrics (CAC, LTV, ROI, etc.), using data-driven insights to refine strategies and allocate budget efficiently.
Brand & Communications Support
Maintain brand integrity by collaborating on brand guidelines, messaging, and visual identity to ensure consistency across all marketing touchpoints.
Contribute to content development (blogs, case studies, thought leadership pieces) that aligns with both demand-gen goals and brand messaging.
Assist with PR and media outreach efforts; help position the company as a thought leader in relevant industry channels and publications.
Strategic Planning & Cross-Functional Collaboration
Collaborate with freelancers, and agencies (design, content, SEO) to execute campaigns on time and on budget.
Partner with Sales, Product, and Client Success teams to ensure marketing campaigns are aligned with business objectives and sales enablement needs.
Conduct market and competitive research to identify growth opportunities and adjust strategies accordingly.
Play an active role in quarterly/annual marketing planning sessions, contributing to both short-term tactical campaigns and long-term brand strategy.
Analytics & Reporting
Routinely measure the effectiveness of marketing programs and present results to senior management.
Analyze channel performance and conversion data, presenting insights and recommendations for continuous improvement.
Maintain data hygiene and segment leads effectively within our CRM and marketing automation platforms.

We are seeking a strategic and customer-focused Senior Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for +commercial products - encompassing all the ways our customers pay, get paid, and manage their business finances.

This role is critical in shaping how we communicate the value of financial solutions, ensuring clear differentiation, and driving adoption and revenue growth. Youll work closely with product and GTM teams to develop compelling messaging, enable sales and marketing teams, and optimize adoption across key customer segments.

Reporting to the Director of Product Marketing, this role requires a blend of strategic positioning, executional excellence, and customer-centric thinking to ensure that solutions resonate with businesses worldwide.

What youll be spending your time on

Product Positioning & Messaging

Develop compelling positioning and messaging frameworks for core commercial products, ensuring clear differentiation and value communication.
Align messaging across all touchpoints, including sales materials, website content, campaigns, and customer communications.
Drive competitive intelligence efforts to understand the landscape, positioning products effectively against alternatives.
Go-to-Market Strategy & Execution

Build and execute go-to-market strategies for new product launches and enhancements, ensuring strong adoption and engagement.
Partner with regional and GTM teams to localize strategies and ensure effective rollout across global markets.
Work with customer success and retention teams to support lifecycle marketing efforts, increasing engagement and long-term adoption.
Customer & Market Insights

Collaborate with the research team to analyze customer insights, competitive landscape, and brand positioning.
Translate research findings into actionable recommendations that improve product adoption and GTM effectiveness.
Sales & GTM Enablement

Develop product marketing materials, including product one-pagers, playbooks, and GTM toolkits to support sales, marketing, and regional teams.
Ensure sales and GTM teams are equipped with clear messaging, proof points, and compelling narratives that highlight value.

We are hiring a Digital Campaign Manager to join our global Marketing team.
Reporting to: Global Director, Demand Generation
Location: Petah Tikva, Israel (Hybrid)
Responsibilities:
Execute and analyze integrated digital marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.
Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.
Research target markets, competitors, and industry trends; analyze customer behavior and trends, and identify growth opportunities.
Provide direction and contribute to content development, campaign flow automation and setup, and reporting requirements.
Work with reporting to identify insights and quickly adjust strategy based on data-driven analysis.
Experiment with new channels, tactics, and messaging to continuously improve performance.
Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.
Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.
Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.
Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.
Stay up-to-date with digital marketing best practices and emerging trends.
Effectively communicate the campaign strategy and results to senior management.

We are a green tech company unlike any other green tech company. We are a team of lateral thinkers, young professionals, and creative minds. We are fighting every day to make our mission happen Clean Power For All! With ~400GW (!) of clean power presently installed worldwide, we are more than ready to sate the worlds hunger for clean energy! Welcome at is the global leading inverter solution supplier for renewables. We want to give fresh impulses, inspire, and contribute to a sustainable development of our planet, thats why we constantly improve our portfolio. From floating solar plants to large-scale utility projects and to small residential products we always offer the best and most suitable solution. At we hold more than 1500 patents no wonder as we employ the biggest research and development team of the whole industry. 40 % of all workforce is continuously investigating on how to further improve the existing portfolio. Want to know more? Check out our Job offers and let`s dive right in together!
Your duties
What is more sustainable than investing your ideas, your energy and your work time on making our little planet a pleasant and welcoming home for the many generations that will follow us?
It is not only a job - it is a just cause that will fill you with satisfaction every day.
We are constantly moving forward and looking out for an ambitious Marketing Working Student for our subsidiary in Israel to support our growth in the solar industry.
Create marketing content for online and offline channels
Manage our Israeli webpage- update regularly with new content, SEO, new Media
Social networks - constantly improve our brand awareness through posting on social networks. Manage our Israel branch social networks.
Lead generation- research relevant network online, join them and engage with potential customers and cooperators. Manage PPC campaigns with relevant keywords with the above KPI
Events and conventions initiate, plan and execute events to promote products together with our distributors.
Monitoring, tracking and reporting of campaign and channel performance