דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

looking for a Director Technical Marketing Engineer to join our product marketing team. In this role, you will be responsible for hands-on creation of competitive analysis, product demos, technical content, productivity automations, and sales enablement as well as coordinating GenAI-specific launches across the entire product portfolio - Image, Video, Assets (DAM), 3D and our emerging technology.

We are looking for someone who can think creatively and enjoys hands-on work to develop new solutions to improve product marketing productivity, sales success and company-wide win/loss analysis.

You will own and lead the technical marketing role at as the sole expert responsible for this function. You might be a great fit if you:
- Get motivated by problem solving.
- Enjoy learning new technologies.
- Are passionate about GenAI.

Feel energized by developing new solutions - AI Bot for win/loss analysis anyone?
Technologies available for use whether youre an expert or want to learn them (not exhaustive): Snowflake, Salesforce, Zapier, ChatGPT APIs and enterprise account, Arcade, Wordpress, Cluster AI, Claude, or any other technology you love.
Responsibilities:
Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos.
Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across the portfolio of products.
Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities.
Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculators
Partner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.
Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets and more across all funnel stages
Support Product Marketing efficiency and reporting with automation and technical problem-solving
Lead and participate in delivering presentations and demos at trade shows and events
Present enablement to solution engineering, customer education, and GTM teams on technical dee

The Growth Marketing Manager plays a pivotal role in planning, executing, and optimizing marketing programs that drive measurable growth. While the primary focus of this position is demand generation, we also value a strong brand and communications background. The ideal candidate is someone who can both develop high-performing lead-generation campaigns and nurture a compelling brand presence across channels.

This is a unique opportunity to shape the direction of our marketing efforts from the ground up. Youll work closely with senior leadership and cross-functional teams (Sales, Client Success, etc.) to build integrated marketing strategies that not only deliver on short-term KPIs but also reinforce our long-term brand vision.

Key Responsibilities
Demand Generation & Growth
Plan, execute, and optimize multi-channel marketing campaigns (search, social, email, webinars, events, etc.) to drive consistent lead generation and pipeline growth.
Develop and manage marketing automation workflows, lead scoring, and nurturing programs to improve conversion rates throughout the funnel.
Set and monitor performance metrics (CAC, LTV, ROI, etc.), using data-driven insights to refine strategies and allocate budget efficiently.
Brand & Communications Support
Maintain brand integrity by collaborating on brand guidelines, messaging, and visual identity to ensure consistency across all marketing touchpoints.
Contribute to content development (blogs, case studies, thought leadership pieces) that aligns with both demand-gen goals and brand messaging.
Assist with PR and media outreach efforts; help position the company as a thought leader in relevant industry channels and publications.
Strategic Planning & Cross-Functional Collaboration
Collaborate with freelancers, and agencies (design, content, SEO) to execute campaigns on time and on budget.
Partner with Sales, Product, and Client Success teams to ensure marketing campaigns are aligned with business objectives and sales enablement needs.
Conduct market and competitive research to identify growth opportunities and adjust strategies accordingly.
Play an active role in quarterly/annual marketing planning sessions, contributing to both short-term tactical campaigns and long-term brand strategy.
Analytics & Reporting
Routinely measure the effectiveness of marketing programs and present results to senior management.
Analyze channel performance and conversion data, presenting insights and recommendations for continuous improvement.
Maintain data hygiene and segment leads effectively within our CRM and marketing automation platforms.

We are hiring a Digital Campaign Manager to join our global Marketing team.
Reporting to: Global Director, Demand Generation
Location: Petah Tikva, Israel (Hybrid)
Responsibilities:
Execute and analyze integrated digital marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.
Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.
Research target markets, competitors, and industry trends; analyze customer behavior and trends, and identify growth opportunities.
Provide direction and contribute to content development, campaign flow automation and setup, and reporting requirements.
Work with reporting to identify insights and quickly adjust strategy based on data-driven analysis.
Experiment with new channels, tactics, and messaging to continuously improve performance.
Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.
Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.
Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.
Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.
Stay up-to-date with digital marketing best practices and emerging trends.
Effectively communicate the campaign strategy and results to senior management.

mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. is a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations to master the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies globally, Digital Intelligence platform and solutions transform how customers collect, review, analyze, and manage investigative digital data in legally sanctioned investigations.

Position Overview:
We are looking for a strategic and hands-on Employer Brand Lead to drive our global employer branding efforts and position as an employer of choice. This role requires a someone who can build strategy and execute it effectively. Youll work closely with Talent Acquisition, Marketing, Communications, and Business Leaders to create compelling employer brand presence to attract top talent globally.

Why Join Us?
Be part of a leading brand with a significant missioncontributing to public safety and making a real difference in the world.
Opportunity to shape and influence a global employer brand strategy.
Work in a dynamic, growing company with a strong focus on talent and culture.
Collaborate with passionate teams who are driving innovation and impact.

Key Responsibilities:
Develop & Execute Strategy: Create and implement a global employer brand strategy aligned with company goals, using insights from talent market trends, EVP, and business needs
Content & Campaigns: Create engaging content (videos, blog posts, social media, career site updates) showcasing our culture, values, and career opportunities.
Partnerships & Collaboration: Work cross-functionally with Marketing, Communications, and Talent Acquisition to ensure a unified brand message across internal and external channels.
Collaboration & Synergy: Integrating employer branding into recruitment, onboarding, and employee engagement initiatives to increase our talent pool.
Social Media & Digital Presence: Manage employer branding efforts on platforms to reach and engage top talent effectively.
Data & Analytics: Track, measure, and optimize the impact of employer brand initiatives using relevant KPIs (e.g., engagement, application rates, employer brand sentiment).
Events & Outreach: Lead employer branding efforts at career fairs, university partnerships, and industry events to strengthen our talent pipeline.

We are a green tech company unlike any other green tech company. We are a team of lateral thinkers, young professionals, and creative minds. We are fighting every day to make our mission happen Clean Power For All! With ~400GW (!) of clean power presently installed worldwide, we are more than ready to sate the worlds hunger for clean energy! Welcome at is the global leading inverter solution supplier for renewables. We want to give fresh impulses, inspire, and contribute to a sustainable development of our planet, thats why we constantly improve our portfolio. From floating solar plants to large-scale utility projects and to small residential products we always offer the best and most suitable solution. At we hold more than 1500 patents no wonder as we employ the biggest research and development team of the whole industry. 40 % of all workforce is continuously investigating on how to further improve the existing portfolio. Want to know more? Check out our Job offers and let`s dive right in together!
Your duties
What is more sustainable than investing your ideas, your energy and your work time on making our little planet a pleasant and welcoming home for the many generations that will follow us?
It is not only a job - it is a just cause that will fill you with satisfaction every day.
We are constantly moving forward and looking out for an ambitious Marketing Working Student for our subsidiary in Israel to support our growth in the solar industry.
Create marketing content for online and offline channels
Manage our Israeli webpage- update regularly with new content, SEO, new Media
Social networks - constantly improve our brand awareness through posting on social networks. Manage our Israel branch social networks.
Lead generation- research relevant network online, join them and engage with potential customers and cooperators. Manage PPC campaigns with relevant keywords with the above KPI
Events and conventions initiate, plan and execute events to promote products together with our distributors.
Monitoring, tracking and reporting of campaign and channel performance