דרושים » פרסום שיווק ויחסי ציבור » Lead Product Marketing Manager, PLG

The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients for positioning and messaging development, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.
In this role, you will
Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities
Work in collaboration with other functions such as Global Marketing Excellence, Commercialization excellence, Services ect
Analyze and report product performance and making data-driven recommendations to drive impact.
Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

We are currently seeking a Market Access Manager, to be based in our local country organization in Petach Tikva.
ROLE OBJECTIVE

Develop & maintain strong working relationships with health funds decision makers to support current & future organizational objectives, mainly contributing to listing of key brands in health funds
Engage in strong long-term partnership with payers and other stakeholders and act as the one voice for LOC to payers and institutional affairs stakeholders in conjunction with LOC strategy and priorities
Explore new access opportunities
ACCOUNTABILITIES

Provides support on access issues and assists in coordinating the cross-functional team work for internal and external success
Build a mutually beneficial relationship with customers, for both fast short term and long-term results
Understand customers, their environment, potential, and needs and then provide customized solutions with products and services, preferably innovative services, and then obtaining firm commitment.
Use available resources and invest according to business plan
Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the products
Communicate effectively within the organization to ensure fulfilling the achievement of products objectives.