דרושים » פרסום שיווק ויחסי ציבור » Lead Product Marketing Manager, PLG

We are seeking an experienced and dynamic Corporate and Product Marketing Director to lead our marketing efforts and contribute to the overall success of our company.
The ideal candidate will have a proven track record in developing and executing strategic marketing plans for both corporate branding and product promotion. This role requires a strategic thinker with strong leadership skills and a creative mindset.
Your responsibilities will encompass both product marketing and corporate marketing.
RESPONSIBILITIES
Develop and execute the product and solutions marketing strategy and associated collaterals including: web site content; campaigns; case studies; white papers; brochures; presentations and interviews of our products and solutions
Develop and execute corporate marketing materials including PRs; corporate presentations and materials working hand in hand with our executive management members
Work with product and sales teams and create marketing messaging that create business value Engage with key stakeholders, including customers and partners, to gather feedback for continuous improvement.
Present in conferences and attend panels and conduct interviews representing Gilat.

we are looking for a Product Marketing Associate Director.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.

The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients for positioning and messaging development, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.
In this role, you will
Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities
Work in collaboration with other functions such as Global Marketing Excellence, Commercialization excellence, Services ect
Analyze and report product performance and making data-driven recommendations to drive impact.
Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

We are currently seeking a Market Access Manager, to be based in our local country organization in Petach Tikva.
ROLE OBJECTIVE

Develop & maintain strong working relationships with health funds decision makers to support current & future organizational objectives, mainly contributing to listing of key brands in health funds
Engage in strong long-term partnership with payers and other stakeholders and act as the one voice for LOC to payers and institutional affairs stakeholders in conjunction with LOC strategy and priorities
Explore new access opportunities
ACCOUNTABILITIES

Provides support on access issues and assists in coordinating the cross-functional team work for internal and external success
Build a mutually beneficial relationship with customers, for both fast short term and long-term results
Understand customers, their environment, potential, and needs and then provide customized solutions with products and services, preferably innovative services, and then obtaining firm commitment.
Use available resources and invest according to business plan
Anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the products
Communicate effectively within the organization to ensure fulfilling the achievement of products objectives.