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As the Director of Product Marketing, youll sit at the intersection of product, sales, and marketing-defining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storyteller-passionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:
Define and refine our product positioning and messaging to differentiate our AI in a crowded space.
Translate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launches-features, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

Our mobile department is expanding and hiring an Experienced Strategic Growth Partnerships Lead (Demand Side). We are a digital mobile agency providing mobile developers and brands with top-tier mobile traffic. We combine a dedicated team with a personalized approach to build tailored marketing strategies. Our mission is to help our partners achieve their goals, drive real growth, and create long-term value. The Role: We are looking for a motivated and strategic thinker to join our Business Development team. As a Strategic Growth Partnerships Lead on the Demand Side, you will play a key role in expanding our demand network by identifying and onboarding high-potential mobile apps looking to scale their in-app performance. You will be responsible for building strategic partnerships, driving revenue growth, and managing the full sales cycle, from prospecting and outreach to negotiation and onboarding.
Main Responsibilities:
* Identify high-potential mobile apps and partners looking to scale their in-app performance campaigns
* Build and maintain a healthy pipeline of qualified demand partners
* Independently hunt, research, and identify promising mobile apps that align with our traffic capabilities
* Research and engage relevant decision-makers such as UA managers an marketing leads
* Manage the full sales cycle: prospecting, pitching, negotiating, and closing deals
* Monitor market trends and competitor activity to identify new opportunities
* Report on performance metrics, sales forecasts, and key business insights to management
* Maintain ongoing follow-ups and manage multiple partnership pipelines in parallel
* 1 to 5 years of experience in Business Development or Partnerships Growth within AdTech\Affiliation - Mandatory
* Strong communication, negotiation, presentation, and deal-closing skills
* Ability to operate independently on a day-to-day basis
* Proven ability to proactively source and close new demand partnerships
* Strong research and outreach capabilities
* Fluent English is mandatory
* A proactive learner with a creative mindset and the ability to adapt quickly
* Strong organizational skills with the ability to manage multiple priorities simultaneously

Ad Operations Manager - CTV We are looking for an experienced Ad Operations Manager to lead our CTV (Connected TV) operations. This is an end-to-end role requiring a hands-on professional to manage ongoing activities with direct SSPs, handle campaign optimization, and troubleshoot technical issues. The ideal candidate will take full responsibility for the execution, monitoring, and performance improvement of advanced advertising solutions within the CTV ecosystem, working closely with R&D, Business Development, and global publishers. Key Responsibilities
* End-to-End Ad Ops Management: Oversee day-to-day CTV advertising operations and campaign lifecycles.
* SSP Partnership Management: Work directly with major SSPs (e.g., Google Ad Manager, Magnite, PubMatic, FreeWheel).
* Campaign Optimization: Set up and optimize Programmatic and Direct Deals, managing Line Items, Demand Sources, Ad Pods, Floor Prices, and Deal IDs.
* Performance Monitoring: Analyze key metrics including Fill Rate, eCPM, Latency, Errors, and Ad Requests to ensure peak performance.
* Technical Troubleshooting: Identify and resolve discrepancies and technical delivery issues.
* Technical Implementation: Work with VAST, VPAID, and OpenRTB protocols; manage Ads.txt and implement SDKs/Tags within CTV applications.
* Cross-Functional Collaboration: Partner with Product, R&D, and Business Development teams to streamline workflows.
* Reporting & Quality Control: Generate performance reports for management and ensure compliance with ad policies and traffic quality standards.

The Senior Campaign Manager, Digital Paid Media & Demand Generation is a pivotal role that requires an equal balance of strategic ownership (50%) and deep, hands-on campaign execution (50%). This role demands a seasoned B2B marketer who not only defines sophisticated, data-driven strategies but also thrives on being the primary daily user and optimizer within the paid media platforms and Account-Based Marketing (ABM) execution channels to drive measurable pipeline and revenue impact.

This position requires moving seamlessly between designing the quarterly campaign roadmap and managing granular bidding strategies, audience segments, and personalized ABM plays on a daily basis.



Essential Duties & Responsibilities

The responsibilities are split into an equal 50% Strategic Leadership & Analysis and 50% Direct, Hands-on Execution & Optimization.



Strategic Leadership & Analysis (50%)

Paid Media Strategy Development: Design and own the integrated, full-funnel paid media strategy (awareness / consideration / conversion) that directly supports global B2B demand generation and ABM objectives.
ABM Strategy & Framework: Lead the strategic development of Account-Based Marketing (ABM) demand generation, including defining target account lists, personalized campaign frameworks, and measurement approaches that drive engagement within key accounts.
Budget & Channel Prioritization: Guide prioritization of channels, budgets, and audience segmentation based on performance data, market insights, and strategic business goals.
Performance Measurement & Insights: Proactively analyze performance trends and develop comprehensive testing roadmaps (A/B testing, audience variations, bid strategies) to maximize ROI across both broad campaigns and targeted ABM initiatives.
Cross-Functional Alignment: Collaborate with stakeholders across Product Marketing, Content, Creative, and Sales to ensure campaign messaging, assets, and goals are fully aligned and optimized.


Direct, Hands-on Execution & Optimization (50%)

Direct Paid Media Platform Management (MANDATORY): Serve as the primary, hands-on owner for building, launching, monitoring, and optimizing all digital paid media campaigns.
Core Platforms: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads (Facebook/Instagram), and potentially others.
Hands-on ABM Execution (MANDATORY): Own day-to-day execution of ABM programs, including launching, monitoring, and optimizing personalized ad campaigns, content syndication to target lists, and account-specific digital plays using native ad tools and other channel capabilities.
Full Campaign Ownership: Responsible for end-to-end execution, including:
Audience Creation: Developing and implementing granular audience segmentation (lookalikes, custom audiences, retargeting lists) and uploading/managing precise Target Account Lists for ABM campaigns.
Tracking & Operations: Working directly with the Operations team to ensure flawless tracking, lead flow, and reporting integrity across all channels, including specialized ABM reporting.
Daily Optimization: Conduct daily and weekly performance reviews, making immediate, tactical adjustments to bids, budgets, placements, and creatives to ensure campaigns hit efficiency and volume targets.