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XM Cyber is looking for a creative and data-driven Inbound Marketer to join our dynamic marketing team. This is an exciting opportunity for a proactive individual to take ownership of key growth projects, shape our digital presence, and make a tangible impact on our business. If you are passionate about attracting and converting customers through compelling content, optimizing the user journey, and managing a high-performing web presence, we want to hear from you. About the Role: In this multifaceted role, you will be at the heart of our inbound marketing efforts. You will be responsible for developing and executing strategies that drive brand awareness, generate high-quality leads, and nurture them through the sales funnel. This position requires a unique blend of creativity, analytical prowess, and technical aptitude to manage our online presence and optimize for growth. Key Responsibilities: Growth Project Leadership:
* Identify, propose, and execute innovative inbound marketing projects aimed at accelerating customer acquisition and revenue growth.
* Analyze market trends and competitor strategies to uncover new opportunities for expansion.
* Collaborate with cross-functional teams, including sales and product, to ensure alignment on growth initiatives and a seamless customer experience. Social Media and Content Creation:
* Develop and manage a comprehensive social media calendar, creating engaging and shareable content across all relevant platforms.
* Monitor social media channels for trends, engage with our community, and build a strong brand voice.
* Ideate and create compelling content, including blog posts, ebooks, whitepapers, infographics, and video scripts, to attract our target audience. Web Development Management and Maintenance:
* Oversee the day-to-day management and maintenance of our company website, ensuring it is secure, up-to-date, and performing optimally.
* Liaise with web developers and designers to implement website updates, new features, and bug fixes.
* Manage the web development roadmap, prioritizing projects based on business impact and strategic goals. Conversion Rate Optimization (CRO):
* Analyze website traffic and user behavior to identify opportunities for improving conversion rates.
* Develop and execute A/B tests and multivariate experiments on landing pages, calls-to-action, and forms to enhance lead generation.
* Utilize analytics tools to track and report on key CRO metrics, providing actionable insights for continuous improvement. Search Engine Optimization (SEO):
* Conduct keyword research and on-page SEO to improve organic search rankings for our target keywords.
* Develop and implement a comprehensive SEO strategy that includes technical SEO, content optimization, and link-building initiatives.

a leading solution to streamline quote-to-revenue processes. With top brands within the industry and a must-have product, we help our customers take their business to the top. Were looking for a highly motivated Partner Sales Manager to grow our partnerships. This is a high-impact role that blends relationship management, business development, and go-to-market execution. The ideal candidate has a strong understanding of the SaaS ecosystem, experience with partners, and a passion for driving revenue and innovation through collaboration. Key Responsibilities: Strategic Partnership Management:
* Own and deepen relationships with existing and future partners.
* Act as the primary point of contact for partner stakeholders, cultivating trust and alignment.
* Build and execute joint business plans with shared KPIs, co-sell motions, and measurable goals. Go-to-Market Execution:
* Lead co-marketing initiatives and collaborate with internal marketing to launch joint campaigns.
* Enable and support the sales team on co-selling motions, partner messaging, and joint value propositions.
* Track partner-led sales activities and pipeline; report on performance and ROI. Program & Relationship Development:
* Leverage partner programs to access resources, incentives, and funding.
* Stay informed about partner roadmaps, industry trends, and the competitive landscape to identify areas for growth and differentiation. Partner Expansion:
* Evaluate, sign and onboard new partners aligned with company goals and market opportunity.
* Lead discovery, negotiation, and activation of additional partnerships as the partnership ecosystem grows.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.

Were looking for employees who are ambitious, fast runners, willing to take ownership, and execute effectively - all to power the team and the company forward.



What will you do?

Manage partner relationships: Oversee daily interactions, including commercial, legal, financial, and marketing aspects.

Grow business with existing clients: Identify opportunities to expand services and meet sales goals through new products and channels.

Develop new business relationships: Research and build long-term connections with potential partners.

Utilise BI tools: Generate valuable data and insights to drive business decisions.

Process sales data: Manage partner sales data, ensuring accuracy in analytics and financial reports.

Thrive in a fast-paced environment: Handle multiple tasks and interfaces simultaneously.