לוח משרות דרושים SEM \ PPC במרכז

As the Head of eCom Affiliation, you will lead affiliation activity across multiple channels. You will also be responsible for building strategies, setting targets, and achieving business growth goals.

You will oversee the affiliation digital ad spend across multiple platforms, be in charge of all product aspects, content production, and optimization, and manage your team to optimize campaigns and articles and continuously improve performance.

The ideal candidate is passionate about performance marketing, thrives in a fast-paced environment, and has a strong track record of managing and optimizing successful campaigns.



Key Responsibilities:

Lead our E-commerce team across all channels.
Develop and execute comprehensive PPC strategies across multiple paid media platforms, including Google Ads, Facebook, Outbrain, and others.
Manage the daily routine of the PPC analysts and content specialists.
Explore new opportunities and revenue channels.
Utilize a test and learn approach to all paid media activities, focusing on improving KPIs like conversions, CPA, ROAS, and other key performance metrics.
Work closely with the content team on content planning and creative practices, monitor performance, and oversee content creation and optimization.
Analyze and interpret complex data to present detailed performance reports, identify trends, and provide actionable insights to improve ROI.
Stay updated on the latest industry trends, deepening your expertise in advertising methodologies and optimization tools.
Manage relationships with media vendors, negotiate optimal rates, and secure placements for maximum exposure.
Ensure campaigns are aligned with broader marketing goals, contributing to overall business growth.

Were looking for a highly analytical, detail-oriented User Acquisition Manager to join our Paid Acquisition team.
Youll strategize, execute, and optimize global campaigns, and play an important role in leveraging cutting-edge technology and data science models to aid sophisticated optimization efforts and proper budget allocation.
In this role, youll
Manage and optimize global campaigns with a large budget, end-to-end
Monitor campaign performance, conduct regular data analysis, and provide actionable insights to optimize performance and drive continuous improvement
Own measurement and reporting for your campaigns
Stay up to date with industry trends, new advertising platforms, and emerging technologies in order to identify and leverage growth opportunities
Collaborate with cross-functional teams, including Growth, Creative and Analytics, to ensure alignment and synergy across all marketing efforts.

We are looking for a SEM Specialist.
This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.
In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.
Here are a few of the things you will do:
Own the day-to-day management of high budget, paid search campaigns.
Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
Create and present insightful and actionable reports using data analysis and visualization
Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
Gain mentorship in Google ads platform channels and best practices. Youll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.

A comprehensive business management platform tailored to each company's unique needs from marketing and sales to customer service and beyond.
With over 2,000 satisfied customers across various industries in Israel, is now preparing for global expansion.

About the Role
Were looking for a results-driven User Acquisition Manager to join our marketing team and help us scale paid media campaigns across multiple channels. This is an exciting opportunity for someone with solid hands-on experience in Google Ads and a passion for data, optimization, and performance marketing.

Responsibilities
Plan, launch, and optimize paid media campaigns on Google Ads (Search, Display, YouTube)
Monitor daily campaign performance and adjust bids, creatives, and audiences for maximum ROI
Conduct keyword research, A/B testing, and audience targeting strategies
Collaborate with creative and content teams to deliver high-converting assets
Generate performance reports and provide actionable insights based on data
Explore new media channels (e.g. Facebook, Instagram, Taboola, Outbrain) and test for performance