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This is a senior leadership role reporting directly to the CEO and part of Fayes management team. Youll lead a team of product managers, define our product vision and strategy, and drive execution across a range of B2C and B2B2C productsfrom traveler-facing apps to partner distribution platforms. You will shape how millions of travelers experience protection, peace of mind, and proactive service.

What Youll Do:
Own the product strategy, roadmap and execution across Fayes diverse product portfolio:
E-commerce website & conversion-optimized onboarding.
Mobile app for travelers (chat, trip info, travel solutions, claims).
Faye Wallet for real-time travel reimbursements and future fintech capabilities.
Flight issue prediction and travel intelligence tools.
Distribution platforms for travel agencies and API integrations.
Internal systems including policy administration, claim management, and AI infrastructure.
Build and scale a world-class Product team - recruit, coach, and develop PMs and other stakeholders.
Work with Engineering and R&D management to ensure quality and throughout.
Champion a culture of experimentation, speed, collaboration and clarity across teams.
Work closely with design, data, finance, operations, sales, and growth teams to launch high-impact features and iterate fast.
Drive scale through AI, data and automation.
Work on integrations with out-of-box tools, including CRM, ERP, reconciliation, fraud detection, and others.

We are seeking a senior go-to-market leader to lead our marketing department and transform our strong market share into true market leadership. Were not looking for a traditional demand-gen extraordinaire we need a seasoned commercial executive with deep sports industry roots who can elevate us from respected tech vendor to essential ecosystem partner. Youll bridge our AI-powered broadcast technology with the business realities of rights holders, federations, and media companies, turning industry relationships into strategic advantage and market presence into revenue momentum.
What youll do:
Transform market positioning Evolve us from well-regarded industry player to category-defining leader in AI-powered broadcast and fan engagement technology.
Drive commercial marketing strategy Create high-impact initiatives that open doors for BD, unlock new verticals, and translate visibility into pipeline growth.
Build industry influence Establish us as an essential voice in every key conversation about media evolution, monetization, and fan engagement across the global sports ecosystem.
Activate our market-leader status Strategically leverage our premium client base and success stories to build instant credibility and market leadership positioning.
Elevate how the sports and media world understands us not just what we do, but why it matters.
Integrate marketing discipline Introduce systematic marketing approaches into our relationship-driven culture while amplifying BD efforts.

We are currently seeking a General Manager to lead the global Lycored business from end-to-end. The Lycored GM reports to the Board of Lycored and this role and the Lycored headquarters team are located in Beer Sheva, Israel.
This role includes the following challenges:
Manage end-to-end large scale global innovative business including research and development, manufacturing and operations, sales and marketing
Achieve P&L targets and deliver sales, profit, profitability, cash flow, and other business goals and objectives to grow the company.
Establish and execute goals for sales growth, expanding market share, profit contribution to achieve business results. This includes budget management, product innovation and launching, profitable commercial and marketing activities as well as long term planning and investment management.
Create and maintain relationships with customers at all levels of the organization.
Ensure proper management of working capital (inventories and product availability), through active participation in planning meetings.
Report on the units financial results both on monthly and quarterly basis according to the global guidelines.
Manage staff, including performance monitoring, mentoring, development and training.
To be successful in this role you will have the following attributes:
Ability to collaborate and develop strong relationships with all levels of employees.
Strong commercial awareness, project management and team leadership.
Generate sense of urgency and time effectiveness.
Strong written and verbal communication skills.
Ability to lead and influence key decision makers.
Identify, evaluate and communicate risks and opportunities on a timely basis.
Build solid business partnering relationships with internal and external customers.
Fluent communicator in English and Hebrew.