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Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring our company to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like our companys - and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate our company in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. SolarEdge is seeking an experienced and hands-on Team Leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial (C&I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The Team Leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C&I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel

City:
Herzliya

We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of Edge. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the Edge narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about Edge with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

Were looking for a hands-on, strategic Content Marketing Manager to build and scale our content engine from the ground up. This is a high-impact role where youll engage with the full content lifecycle: from strategy and planning to execution and performance.

This role is ideal for someone who thrives in a lean, dynamic environment, takes ownership, uses AI as a core part of their workflow, and is an exceptional communicator with a strong understanding of B2B Enterprise audiences.

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Responsibilities
What Youll Do
Develop and execute a comprehensive content plan aligned with business goals (brand awareness, demand generation, sales enablement, customer marketing and thought leadership).
Build and manage the editorial calendar across channels from concept to final asset: social media, blog, website, email, and long-form assets.
Create, write, and edit high-quality content, including blog articles, social posts, sales assets, RFP submissions, landing pages, customer success stories and video scripts.
Use AI tools across research, outlining, drafting, optimization, and repurposing to increase speed and impact.
Work closely with designers to translate ideas into clear, compelling visual content across campaigns, social, and sales materials.
Collaborate with an external SEO vendor to define priorities, create and optimize content, and continuously improve organic performance.
Partner with Product Marketing: to co-produce collateral for product launches and customer success stories.
Support sales teams with value-driven content tailored for enterprise and midmarket audiences, including sales decks, RFP submissions, conference presentations and more
Track content performance (traffic, engagement, conversions, SEO, email, social), generate insights, and continuously improve results.
Keep up with AI, CRE operations, and content marketing trends to ensure content remains relevant and differentiated.
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A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to VIsitt!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Required Product Marketing Manager - SMART Solutions (Non-Automotive)
Rosh Ha'Ayin - Israel Full-time
About The Position
A global leader in advanced LiDAR and perception solutions, trusted by leading automotive and industrial brands to enable safer, smarter autonomous vehicles worldwide.
The team is responsible for executing the company's business prospects within the non-automotive sector. This market spans diverse industries, e.g., Intelligent Transportation Systems (ITS), construction, drones, security, smart infrastructure, and parking. Each vertical presents unique use cases and customer needs.
As a Product Marketing Manager, you will play an essential role in building market knowledge, structuring specific applications, and translating our core LiDAR technology into clear value propositions across these high-growth verticals.
What you'll do
Market Vertical Strategy: Continuously build and maintain deep market knowledge across non-automotive sectors such as ITS, construction, drones, and security
Value Proposition Development: Translate complex LiDAR and perception technology into clear, industry-specific value propositions that resonate with diverse customer needs
Application Structuring: Identify and structure specific use cases within new verticals to guide product development and sales efforts
Sales Enablement: Create high-impact technical content, sales collateral, and presentations tailored to non-automotive partners and customers
Cross-Functional Collaboration: Work closely with the sales team and company departments to align our technological capabilities with the requirements of various industrial sectors
Competitive Analysis: Monitor industry trends and competitor activities within the global industrial and smart infrastructure markets.

Define product positioning, messaging, and value propositions for enterprise buyers, partners, and CX leaders
Lead go-to-market launches for new features, solutions, and AI-driven experiences
Influence product strategy and roadmap priorities through customer, market, and competitive insights
Work cross-functionally with Product, Sales, Customer Success, and executive stakeholders to align messaging, launches, and business priorities
Develop compelling content including sales decks, customer stories, thought leadership, demo scripts, and one-pagers
Partner with Growth and Field Marketing teams on campaigns, webinars, events, and demand generation initiatives
Build sales enablement materials, competitive positioning, and partner-facing assets in collaboration with Product and Business teams

we are looking for a Product Marketing.
Key Responsibilities:
Own the development of Zotas vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.

We're looking for a talented and experienced Product Monetization Manager to join our rapidly growing team.
The Monetization team is at the core of our business and is responsible for driving revenue growth and providing a good game experience to our users. The team works in an extremely fast-paced environment, constantly improving and optimizing in a data driven manner the game experience and performance in order to hit company business goals. The role entails working closely with Data Analysts, Product Managers, Operations Specialists, Designers, and Economists.
Responsibilities
Craft and optimize custom, effective and strategic plans that can help reach business targets.
Plan, create & implement day-to-day events and promotions strategies to drive growth in business KPIs.
Focus on player retention and engagement to ensure high lifetime value
A/B test content and analyze their performance to ensure a smooth user experience.
Collaborate with the Economy, Design, Product, Technical Operations and Analytics teams to execute top quality monthly events and promotions.

Were looking for a highly motivated and experienced Senior User Acquisition Manager to drive the growth of our games combining strategic thinking with hands-on execution. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data-driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. It is a cross-functional role, where close collaboration with Creative, Product, Legal, and external partners will be required to ensure all programs are brand-aligned, legally compliant, as well as performance-driven.
*Located in Tel-Aviv we work on site.
Responsibilities
Develop and execute UA strategies across multiple marketing channels to grow our player base profitably.
Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
Monitor marketing campaigns across paid social (Facebook, Instagram, Snapchat, TikTok, Reddit), search (Apple Ads), programmatic, affiliates, CTV, and other relevant networks.
Collaborate with creative, product, and analytics teams to test and scale winning strategies
Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
Build and manage relationships with agencies, affiliates, and key external industry partners.
Conduct market research to identify trends & new opportunities and to keep up to date with the games industry, especially the social casino games vertical.

we are looking for a Product Marketing Manager.
Responsibilities include:
Support commercialization and go-to-market of new products and features - including positioning, packaging, pricing, competitive landscape - and product roadmap based on deep understanding of market needs.
Work with the product team to analyze needs and our value proposition per persona and educate both internal and external stakeholders on our product features and their benefits.
Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
Sales enablement: Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with sales, product, and marketing teams
Initiate assets and content creation (e.g. case studies, data sheets, solution briefs, product videos, website copy, release announcements) to articulate the benefits of the product to the world
Maintain product and service-line documentation for our care delivery products