דרושים » אינטרנט ודיגיטל » מנהל /ת מוצר דיגיטלי ( Product Manager ) לאפליקציית קוקה קולה

we are looking for a Developer Marketing Manager to build the audience, community, adoption, and global growth engine around Build.
we Build enables developers, founders, product teams, and builders to create financial products and capabilities on top of infrastructure.
Your mission will be to help developers discover what they can build, start creating quickly, reach meaningful results, share what they build, and return to build more.
This is a hands-on Individual Contributor role that combines developer marketing, product-led growth, technical content, launches, community, experimentation, and product adoption.
What you will do:
Define and execute the developer marketing strategy for Build
Identify the strongest developer, founder, product, and builder audiences
Plan and execute product, feature, and community launches
Create tutorials, demos, templates, guides, videos, walkthroughs, and use cases
Build programs across GitHub, Hacker News, Reddit, X, LinkedIn, developer communities, and relevant technical platforms
Develop relationships with developers, creators, technical influencers, founders, and community leaders
Create hackathons, workshops, meetups, build challenges, and live build sessions
Work closely with Product and Development to improve messaging, onboarding, activation, and adoption
Identify where users stop and improve time-to-first-build
Build growth loops that encourage users to return, share, publish, and invite others
Use AI daily for research, content creation, campaign development, experimentation, production, and analysis
Measure success through acquisition, activation, builds created, retention, sharing, community growth, product adoption, and commercial progression

We are looking for a Growth & Distribution Lead who knows how great products gain attention, adoption, and momentum through communities, networks, creators, social platforms, forums, partnerships, and product-led growth.
This is not a traditional marketing role.
You will not inherit a mature funnel or a large media budget. You will help build the distribution engine from the ground up.
What youll actually do:
Find the channels, communities, creators, networks, and product mechanics that can drive meaningful adoption.
Build and test organic growth and distribution experiments quickly.
Work closely with Product and Engineering to embed growth directly into the product experience.
Turn strong product moments, use cases, and customer outcomes into repeatable distribution assets.
Design and test sharing, referral, reuse, community, creator, and partner loops.
Engage directly with early users and understand what drives activation, engagement, retention, and sharing.
Use AI and automation aggressively across research, content, outreach, onboarding, experimentation, and analysis.
Build the measurement system that connects acquisition, usage, sharing, retention, and commercial outcomes.