לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור במרכז

We are looking for a Product Marketing Lead Manager to join our team. This individual will lead our PLG and SLG Product Marketing efforts for our generative AI-powered API developer product, Programmable Media, and is expected to have a strong technical background and bring innovative ideas and creative strategies to accelerate our growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here in our company.
Responsibilities:
Drive product marketing for our API product line, Programmable Media.
Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts.
Bring deep API, developer and PLG subject expertise to the product marketing team to improve our PLG motion.
Craft compelling product messaging and stories for key use cases, industries, personas and market segments.
Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions.
Improve PLG upsell motions through product experience and roadmap direction, customer engagement, value positioning and feature adoption.
Drive pricing and packaging for Programmable Media self serve packages
Launch new innovations to market.
Advise product roadmap in close partnership with product management and product strategy teams.
Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials.
Represent us at thought leadership, demand generation and company events as the image and video API SME.
Analyze the market and key competitors to articulate differentiators.
Work with the PR and AR teams to brief media and analysts.
Drive win/loss program for Programmable Media to understand why we win or lose.

Areas well trust you with:
Campaign Strategy Development: Craft and implement creative campaign strategies across various channels, tailored to our objectives and market dynamics. Leverage competitor analysis and industry insights to identify new campaign ideas and opportunities.
Innovation and Research: Proactively seek out new directions, technologies, markets, and audiences through thorough research and analysis. Stay ahead of industry trends to identify potential opportunities for growth.
Performance Ownership: Maintain a data-driven approach, closely monitoring campaign performance and key metrics.
Be proactive in identifying potential issues (red flags) as well as successes (green flags), and keep stakeholders informed with regular updates.
Funnel Optimization: Ensure thorough testing of the marketing funnel and tracking systems prior to campaign launch. Continuously optimize the funnel to improve campaign performance and lead conversion rates.
Reporting and Analysis: Prepare detailed reports on acquisition strategies, progress, and outcomes. Present findings and insights to senior management, ensuring transparency and alignment with business goals.
Collaboration and Communication: Foster strong relationships with stakeholders, including marketing teams and external partners. Schedule and lead weekly meetings to discuss campaign performance, lead management, and improvement opportunities.
Expertise in GA4: Assume responsibility as the company's GA4 expert, guiding and educating stakeholders on its capabilities and best practices. Ensure optimal utilization of GA4 for data analysis and campaign tracking.
Data Management: Oversee the maintenance and enhancement of marketing dashboards and statistics. Ensure accuracy and relevancy of data, facilitating informed decision-making.
Proactive Problem-Solving: Work with limited resources and demonstrate initiative in identifying challenges and proposing innovative solutions. Drive continuous improvement by promoting new ideas and best practices.

We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

We are looking for an all-star Israel Country Manager (IL) to join our Tel Aviv team. This person will be in charge of growing revenue in the Israeli and export market and lead strategic partnerships and initiatives. The ideal candidate will be highly motivated, a team player, and should have passion for the digital advertising world.
The IL Country Manager will report to the Regional Director and will lead the Israeli business team (Directors, Account Managers, Sales Managers). The IL team is tasked with driving revenue by ensuring world-class client experiences, leading to increased retention and growth.
As an experienced leader with deep knowledge of digital advertising, you should be skilled at maintaining and growing the business (domestic and global clients), meeting and exceeding challenging revenue targets, and have a strategic vision for how Sales and Account Management can help our advertisers and publishers grow their business. In order to be successful in this role, the IL Country Manager will therefore need to combine strategic and commercial knowledge with a start-up mentality and attitude.
What are some of the things you do on a day-to-day basis?
Oversee all Enterprise revenues for Israel (domestic and export market, publisher and advertiser)
Build a high performing sales culture
Engage the team and build the local market culture via Country meetings and other initiatives
Secure and deliver on agency trading deals and Joint Business Plans
Secure long term publisher partnerships Get in the details these are nimble teams and you will personally drive growth
Represent us at events in market,be regularly in market networking with prospects and partners
Find efficiencies and commonalities across the regions share best practices with other Country Managers within EMEA
Be the voice of Israel within with internal stakeholders including Product, Marketing, Sales Operations, Professional Services, Finance, etc.
Primary decision maker for advertiser IOs, publisher deals, client entertainment spend and other responsibilities in line with our policies.

We are looking for a smart, enthusiastic, passionate leader who will plan and manage the strategic processes of a Content Moderation Strategy Team Manager
This role is geared towards a results-oriented leader with a can-do attitude and excellent ability to identify and create interventions that drive business goals. The Strategic team Manager will be responsible for managing a team of professionals in the policy enforcement realm, responsible for clients success, training & knowledge and content quality assurance processes. This is a unique opportunity to significantly impact Advertisers success and companys branding by leading a smart, data and business oriented team.
What are some of the things you do on a day-to-day basis?
Plan, develop and implement the Policy enforcement strategy to serve Advertisers and Publishers, as well as the Companys Content Quality positioning.
Conduct analysis for identifying trends, pain points and opportunities within the content quality domain and create interventions to manage and support these findings.
Manage escalations on a high level management level effectively.
Conduct analysis to identify knowledge and operational processes gaps and implement improvement and action plans as needed.
Work closely with the relevant departments (Product, R&D) on creating automation and tools to serve the main content quality goals.
Lead the training and knowledge domain, creating best practice training and knowledge processes to increase and maintain high content quality level, in an ever changing environment.
Identify the processes and actions that will generate the most impact
Lead, mentor and orchestrate the strategic team to focus on the essentials and work on it as an ensemble.
Create and drive career development and professional development programs for team members
Lead business and customer discussions to reveal opportunities, key differentiators and where value can be added to the business.
Present findings, projections and recommended actions.
reporting on initiatives and progress to higher management.

The worlds largest content recommendation platform, is hiring a Advertiser Content Review Lead
This is a temporary position for 6 month
Why should you be a content reviewer?
The regional lead will be responsible for creating a content review process that will enable the regions advertisers to scale in the fastest and frictionless manner. The role will include leveraging the policy knowledge and playing a critical client facing role ensuring our advertisers understands, adopts and utilizes the policy guidelines among their BoB. The Regions Lead will strive to nurture a successful and productive CRT-advertisers relationship that will improve the content review process in line with our strategic goals
What are some of the things you do on a day-to-day basis?
demonstrate ownership for own market, constantly seek and identify policy opportunities within the region.
Have a deep understanding of the regions advertisers objectives (strategic customers, opportunities, pain points etc.) and report all regions metrics including insights and course of action.
Nurture long term relationships with regions AMs to promote quality content on the web.
Improving processes and aligning with different functions and efforts in operations, following and ensuring execution and meeting personal KPIs to ensure the success of your local market.
Analyze the regions trends, pain points and opportunities and lead new processes and initiatives according to data
Evaluate and forecast local region needs by collecting stakeholders feedback, experience and insights on the overall experience working with the content review team
Responsible for enhancing and maintaining the regions SLA, approval rate, # of campaigns in the pre approval list QoQ.
Conduct policy and content review related training to clients when needed
cooperate with Quality lead to ensure high content quality and reduce inconsistencies in respective region
Cooperate with other Regional Leads to analyze overall trends and identify overarching pain points and opportunities to work on QoQ.

We are seeking a highly motivated Social Acquisition Manager to join our great vibrant team.
Responsibilities:
Plan, execute, manage, and optimize large scale marketing campaigns, in a variety of industries, on an ongoing basis.
Carry out marketing research & Analyze marketing performance data.
Research and identify trends and opportunities.
Work closely with a variety of different teams - Business, Product, content, and studio in order to develop and execute successful journey for the user.
Only suitable CVs will be considered.

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals

We are seeking a highly motivated, passionate, and experienced Content Marketing Manager.
With millions of visitors, our comparison sites help people make simplified, smart, and confident buying decisions.
The ideal candidate works well in a team, can juggle a heavy workload with grace - and, above all, isnt just an excellent writer but also an analytical thinker
Were looking for someone who can identify what taps into our users minds and create high-quality content to boost performance and positively impact the user experience.
Responsibilities:
Write landing page content, ad copies, articles, overlays, eye-catching headlines, interactive quizzes, and new features on different sites
Develop and execute an innovative social media strategy, driving true business impact
Optimize copy, articles and quizzes to maximize performance and effectiveness
Track and follow user behavior and content metrics to identify optimization opportunities
Ideate, launch, track, and iterate content A/B tests to boost site performance
Collaborate closely with campaign managers, product managers, and designers to create engaging user experiences
Define a clear content strategy to exceed the units targets.

Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

We are looking for an experienced internal communications specialist to join the Israeli Research & Development Center Employee Communications team.
This opportunity will allow you to help build comprehensive internal communications programs and plans, from developing key messages to execution.
You are bringing a combination of creativity and a proven track record in developing impactful internal communications and programs.
mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Build strategic communications plans for key internal stakeholders.
Create communications with powerful, engaging and inspiring messaging.
Research for content to identify outside-the-box content opportunities.
Drive internal campaigns for large scale initiatives.
Manage internal communications channels.
Test and develop new internal communication channels and media.
Work closely with graphic designers to develop visually appealing content.
Measure, present and improve the effectiveness of messaging, channels and practices.

creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing, and content by harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale.
RESPONSIBILITIES
Hands-on management of large-scale on a variety of media buying platforms Google Ads, Facebook, Apple Search Ads, TikTok, Twitter, etc.
Be a part in planning clients user acquisition strategy
Manage mobile performance marketing campaigns across multiple ad networks - campaign set up, optimization, and budget
Be an expert in the latest AdTech industry trends and best practices
Monitor, optimize, and report performance on campaigns on an ongoing basis
Meet new customer acquisition targets, CAC and revenue goals while managing an efficient budget and LTV
Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities - including creative testing, product enhancements, pricing, audience development
Research, evaluate, and test into new user acquisition channels
Work closely with MMPs to ensure accurate tracking
Work closely with Marketing, Creative, Product & Analytics on campaign development & testing
Be an expert in the latest AdTech industry trends and best practices
Manage AB testing agenda across all paid media channels