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We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain.


What you will be responsible for:
Shape Product Strategy : Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth. Listen & champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities. Execute & Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate. Own Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves. Lead Go-to-Market & Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization.