לוח משרות דרושים אנליסט שיווקי - Marketing Analyst משרה מלאה

Required Analyst of Campaigns
A global company with machine-learning based products in the mobile marketing field, with offices and representations in Russia, Korea, India, and headquarters in Rehovot, Israel, is looking for a mobile campaigns data analyst. Our team works closely with some of the world's most prominent mobile apps in the gaming, fintech, and e-commerce verticals, helping their growth efforts and fraud prevention in user acquisition and retargeting.
As the Analyst of Campaigns, you will be:
Monitor and analyze mobile app advertising campaign results on our platform (and Excel)
Invest a lot of thought in different ways to better optimize the resultsdeal with a significant amount of real-time data
Deal with trials and errors without giving up on achieving KPIs
Work closely with product, Business and CS teams.

The position of a Product Marketing Manager in the gaming industry is pivotal for elevating the games to new heights by fostering synergies among various teams engaged in product development and marketing initiatives for Huuuge Casino and Billionaire Casino.

Collaboration Teams:
The role demands active collaboration with every sector within the organization, including game management (product teams), User Acquisition (UA), ad monetization, community engagement, organic growth, marketing creatives, Business Analysis (BA), and Business Intelligence (BI).

Responsibilities
Innovative Marketing: implement unique marketing strategies that stand out and capture the audience's attention
Organic vs. Marketing Initiatives: manage a blend of organic and paid marketing campaigns, such as burst campaigns, featuring, etc., to enhance visibility and engagement
Product Marketing: Identify growth opportunities by understanding seasonality, events, and market trends to align with product marketing efforts.
Comprehensive Product Knowledge: possess detailed knowledge about all the features of the companys games, understanding them from A-Z.
Bridge Role: act as the pivotal communication link between the marketing team and game studios, facilitating the integration of new product features into marketing activities and ensuring marketing needs like Firebase, Dormant protocols, FTUE, iOS pop-ups, etc., are implemented in game development.

User Engagement: engage in direct communication with users through various channels such as player services, community management, ASO, and VIP programs.
Market Trends Analysis: keep abreast of new media sources, marketing agencies, tools, and trends in user funnels to optimize marketing strategies.
Seasonal Promotions: leverage holidays, global events, and special sales to design targeted marketing initiatives.
Competitor Analysis: stay informed about competitors features, campaigns, and creatives to adapt and innovate marketing strategies accordingly.
Cross-functional Collaboration: work closely with teams across creative, UA, real-time bidding (RT), cross-promotion (Cross), ad monetization (Ad-Mon), product, and ASO to execute comprehensive marketing plans.
Marketing Plan Development: create and implement a detailed marketing plan in collaboration with the marketing team, outlining key activities, budgets, and strategies for user retention and acquisition.

The Business Performance department is responsible for enhancing the business success by ensuring excellence in the performance of all business aspects including marketing, games & product design, retention, monetization, etc.
The department builds, operates, and optimizes the processes across the entire company through the top of the art analytical capabilities & product understanding.
Responsibilities:
Leverage multiple massive and complex data sets to understand our products in depth, identify areas of opportunity
Conduct in-depth analysis of player behavior , utilizing data-driven methodologies to dissect and understand player actions, preferences, and engagement patterns across diverse player segments.
Work closely with the product teams to analyze existing features and ensure a successful implementation of new features.

Continuously evaluate the effectiveness of offer segmentation techniques and identify opportunities for refinement and optimization

Consistently monitor the product KPIs to ensure its health and drive the product focus

Plan and analyze effective A/B tests in order to improve business KPIs.

Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and players' experience.

We are seeking a highly motivated, experienced individual to join our growing Mobile UA team.
As a User Acquisition Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, Pre-loads, Emulators and more.
This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work.
Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.
Responsibilities:
● Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, Pre-loads and others.
● Grow existing activities as well as procure new sources of mobile acquisition.
● Hit aggressive target KPIs through ongoing optimization, innovation and testing.
● Work closely with management to develop a UA road-map
● Collaborate with other departments, such as Ad-monetization, Product, Research and Creative Studio to develop and improve UA strategies and activities.
●Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
● Develop new insights, testing methodologies and process improvements for UA, analysis, and internal workflows.
● Be on top of upcoming market and industry trends.

We are looking for a Games and Market Research Team Lead.
Responsibilities:
Monitoring and analyzing competitors games.
Breaking down new games.
Monitoring and reporting on Market Trends.
Presenting reports to all levels of management.
Deeper Ad-Hoch Games Research as needed.
Work with a wide range of internal clients.
Reviewing Financial Reports.

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos. We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, and Calvin Klein to social creators, video editors, and more. Our products:
* Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, plugins, and more.
* Motion Array: the ultimate destination for creators, including high-quality video templates by the world’s top motion designers, presets, plugins, music, SFX, stock footage, graphics for design, motion graphics, and stock photos. We’re seeking a full-time User Acquisition Manager to join our Marketing Team. Wake Up For This
* Manage and expand performance-based and brand marketing campaigns with high budgets.
* Create smart ad targeting and compelling ad messaging.
* Identify and respond to changes in market trends and competition.
* Work closely with other departments to optimize performance.
* Finding opportunities to grow with new channels.
* Analyze data and find insights and conclusions.

We are looking for a highly motivated and experienced Marketing Analyst Position to join our company for the next phase of our fast-moving story.

Responsibilities

Design and monitor ongoing marketing data to drive key business decisions.

Analyze large and complex data sets to discover product insights and help translate them into actionable recommendations.

Translate business questions and requirements to structured analysis.

See beyond numbers and help influence and support our business decisions.

Locate gaps and opportunities in campaigns performance and budget management.

Required Senior Marketing Insights Analyst
We are looking for a highly skilled individual that will be responsible for generating insights for our prospects - utilizing and maintaining demo dashboards across 30+ industries and gathering, structuring and analyzing data in a personalized way based on clients needs on top of the off-the-shelf product. You will be working directly with our Sales, Marketing and Product team to build breakthrough approaches and solutions to uncover consumer digital behavioral patterns and translate these into client opportunities and threats - insight driven content and insights in various formats. If youre passionate about data and insights, great at communicating them and know your way around the digital marketing world, this is the right position for you.
As part of your day-to-day responsibilities you will-
Research and analyze the competitive environment, digital strategies, opportunities and trends of our focus industries - data support for marketing initiatives to drive value first inbound and outbound activity, alongside supporting data for content & thought leadership.
Understand client needs, asking the right questions to lead the generation of approaches that will drive innovation beyond the numbers - generating actionable insights and turning them into compelling stories for our tier 1 prospects
Lead and create new analysis methodologies to support customized needs and request beyond the off-the-shelf product to support product automation roadmap
Create new engaging and periodical formats to improve the way we communicate our insights based on recurring needs and opportunities.

Required Market Intelligence Consultant
We are looking for a highly skilled individual who will be responsible for the delivery of strategic insights and special initiatives.
By analyzing consumer digital data, you will uncover behavioral patterns, translate these into marketing opportunities, and act as the subject matter expert to ensure a top-quality delivery for our clients and prospects.
If youre passionate about data and insights, great at communicating them, and know your way around the digital marketing world, this position is right for you.
Responsibilities:
Analyze large sets of consumer behavioral data to uncover digital patterns and form a coherent story about their purchase behaviors
Present marketing insights and recommendations to senior stakeholders in a clear and concise manner
Support customized needs and requests beyond the off-the-shelf product to support product automation roadmap
Lead projects end-to-end, including: mapping business objectives, breaking down to business questions that can be developed into queries, identifying interesting patterns from the data, and bringing them forward as insights and recommendations in a storytelling way
Proactively approach and engage our clients with industry trends, best practices, and insights
Collaborate with multiple functions within the organization, including Customer Success, Product, and R&D.

We are looking for a brilliant Marketing Analyst, who is a quick-learner and independent logical thinker for our Marketing Analytics team.
The position combines deep business & Marketing understanding working closely with the Marketing teams, generating data driven insights, developing processes and tools, improving and innovating measurement solutions.
Collaborating internally and externally with marketing platforms and 3P vendors to sustain our position as a leader in leveraging marketing data and measurement .
Our Marketing Analyst will be part of the team that brings superpowers to our marketing teams, and allow the company to achieve its ambitious goals
Roles and Responsibilities:
Measure the performance and effectiveness of marketing investment across diverse set of marketing channels, with a focus on paid social media
Lead Analytical processes, challenge the status quo from hypothesis to actionable insights
Turn great ideas into automated and scaled data-driven processes
Work closely with the Marketing teams teams to Identify opportunities, and measure their impact

Our company's vision is to transform lives with trusted financial services that transcend borders.
Since 2011, we have been tirelessly delivering on our promises to people who send money around the world.
Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home.
Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.
The team in Israel pushes forward and aims for the stars.
We hire top talents and invest in promoting their career by providing opportunities, challenges, and a great work environment that places an important emphasis on work-life balance.
Our company is significantly increasing our investment in building new initiatives for our customers when they have a need to transfer money.
As a Marketing Analyst, you will drive analytical decisions for company's new initiatives marketing, upper funnel, and life-cycle marketing including email communications, paid activities channels, and segmentations.
This includes measurement and reporting, campaign design and optimization for the channels, contributing directly to growth in acquisition of customers in an efficient manner.
You will also be a thought partner to your Marketing colleagues and collectively drive decisions that shape the roadmap of company's new initiatives efforts.
You Will:
Develop and refine a comprehensive measurement framework to assess the ROI from upper-funnel & lifecycle marketing investments, facilitating strategic decision-making.
Utilize diverse metrics and data sources to present a cohesive overall story for stakeholders across the company.
Collaborate closely with the Marketing team to design experiments and conduct ongoing campaign analyses that generate actionable insights.
Build measurement plans based on strategic imperatives, communication objectives and media strategies.
Design and implement reporting dashboards that track important metrics and performance trends, enabling the marketing team to make more informed decisions.
Job number- R_101854.