לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור במרכז

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.

As a Marketing and Sales Manager, you will report to the Chief Marketing Officer. You will be responsible for identifying and executing business opportunities in an assigned territory. You will define and execute market capture strategies for the assigned territory in order to achieve defined sales and new-business goals.
Advantages:

* Experience in the geospatial, ISR, or analytics domain an advantage.
* Experience in the defense market an advantage.

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

Ready to actually own your marketing strategy, not just tick boxes? Join us to build our brand, generate leads, and shake up the way we do marketing on a global scale! This isn’t your typical “just manage campaigns” role. You will lead a small but mighty team, run with a healthy budget, collaborate with brilliant partners, and see your ideas come to life - from bold content to unforgettable events. What You’ll Be Doing: ?? Dream up and deliver creative campaigns that get noticed (and bring in leads). ?? Rule all things digital - website, social, content, email, ads. ??? Own our PR game and marketing materials. ?? Plan epic events, trade shows, and demos that people actually want to attend.
?? Location: Our office are in Herzeliya and we work in a hybrid mode :-) Sound Like You? Send your CV and Let’s talk about how you’ll help us grow, stand out, and do marketing that actually stands out

We are looking for a Product Marketing Manager to join our Product Department and play a crucial role in the success of our cross-border e-Commerce business.
Responsibilities:
Market Research and Insights:
Conduct market analysis to understand customer needs, competitive landscape, and emerging trends.
Stay up to date with the latest industry trends, emerging technologies, and competitive landscape.
Analyse market data and customer feedback to identify opportunities for product enhancements and new feature development.
GTM Enablement:
Train and equip GTM teams with the tools and resources needed to effectively sell and position products.
Develop competitive battle cards and objection-handling strategies.
Manage product launchs, release notes, communications, and deliverables.
Content Development:
Collaborate with cross-functional teams to create sales collateral, case studies, whitepapers, and other assets.
Ensure consistency and alignment of content across channels.
Product Messaging:
Develop clear, compelling, and differentiated messaging frameworks.
Create product value proposition.

We are looking for an experienced Influencers & Affiliates Specialist to join the B2C Division. The B2C Division works with leading e-commerce brands worldwide to grow international markets through affiliate and partnerships activities, creating new and impactful revenue streams for their businesses.
The Influencers & Affiliates Specialist will be tasked with strategy building, planning, managing the day-to-day campaign activity and achieving our business goals, while continuously working towards improving and scaling the activity and opportunities further.
If you strive for excellence, are passionate about influencers, partners and fashion, and the idea of working with leading e-commerce brands excites you, wed love to meet you.
Responsibilities:
Build the Influencer and Affiliate Marketing plan and ongoing management of the activity and operations including budget management and meeting KPIs
Identify, acquire and maintain ongoing relationships with new and existing influencers to join our influencer program, and working with partners/agencies to support this activity when needed.
Working with affiliate partners through a selected affiliate network ongoing planning and management of the activity
Managing campaigns, creating promotional materials, coordinating with partners on campaign execution, and tracking campaign performance to measure success.
Negotiating contracts with new affiliates or renewing existing agreements with existing partners.
Working with partners to create high performing content at scale for paid media activities.
Data analysis and reporting identifying trends, optimize campaigns and partnerships, and providing insights and recommendations for improvements that inform business decisions.
Working within our marketing team and with cross-functional teams, coordinating activity with the other channels and supporting our objectives through the influencers and affiliates channels.
Staying up to date on trends and developments in the influencers and affiliate marketing industry, identifying opportunities to include in program strategy and execution.

Were looking for a creative and strategic Senior Growth Marketing Manager to lead campaigns that drive awareness, acquisition, and pipeline growth. In this role, you wont just run standard plays, youll be challenged to think differently, uncover new opportunities, and launch innovative programs that cut through the noise and capture the attention of our ideal customers. You dont just fill the funnel, you architect the kind of demand that gets sales teams buzzing.
A paid campaign that breaks benchmarks?
Thats a fist pump. An ABM play that books meetings with top-tier accounts? Thats a champagne pop. Youre a full-funnel thinker who knows how to build and scale programs that actually move the needle. From paid media to SEO, website conversion to nurture flows, you blend creativity with precision to drive awareness and growth at every stage of the buyer journey.
Responsibilities:
Own and execute a full-funnel demand generation strategy to drive high-quality pipeline
Launch creative, multi-channel campaigns across paid search, paid social, SEO, GEO, ABM, emails, and more
Lead website strategy and conversion optimization, partnering with design and dev to maximize performance
Define and track key campaign metrics, deliver performance insights, and forecast pipeline generation with precision
Design and execute ABM programs that creatively engage target accounts with targeted messaging for key personas
Leverage best-in-class AI tools to catalyze production of campaigns and deliverables
Map and continuously evolve ICP targeting and segmentation across all channels
Create and test non-traditional nurture and reactivation strategies (gifting, guerilla campaigns, etc) to move leads through the funnel
Collaborate with Content, Field Marketing, and Product Marketing to amplify launches, virtual and physical events, and product updates
Contribute to SEO and GEO strategies, including blog content, to grow inbound interest and organic pipeline

We are seeking a highly motivated Cyber & Cloud professional to join our Catalyst team. This role involves leading the domain of Cyber & Cloud, working closely with startups, accelerators and VCs spearheading business development efforts within the Israeli Tech Ecosystem. The ideal candidate will have a background in cyber and cloud, business development, and extensive knowledge and connectivity within the tech ecosystem.
Key Responsibilities:
Business Development:
Develop and execute business development strategies to identify and pursue new opportunities within the Israeli Tech Ecosystem and specifically the Cyber & Cloud domains.
Build and maintain strong relationships with founders, startups, venture capitalists, and other key stakeholders.
Identify and engage with potential clients, partners, and collaborators to drive business growth.
Tech Ecosystem Engagement:
Leverage existing knowledge and connectivity within the tech ecosystem to identify trends, opportunities, and potential partnerships.
Represent Catalyst at industry events, conferences, and networking opportunities to enhance visibility and build relationships.
Collaboration with Partners and Service Lines:
Work closely with various partners and service lines to ensure seamless integration and collaboration on projects and initiatives.
Strategic Planning and Execution:
Monitor market trends and competitor activities to identify new opportunities and stay ahead of industry developments.
Prepare and present regular reports on business development activities, progress, and outcomes to senior management.

our Marketing and Business Development team is hiring for a unique role and searching for a talented marketer to support technological businesses!
About the role:
Work with senior executives on marketing strategy, plans, and execution
Create marketing content, including communications, newsletters, posts, and more (English and Hebrew)
Plan and lead marketing projects, including events, webinars, roundtables, workshops, and more
Build, foster, and scale meaningful relationships with leading Israeli players
Create business development materials including client proposals, department eminence, marketing presentations, and more