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We are looking for a talented and experienced Demand Generation & ABM Manager to join our Global team.

What Will You Do?
Own ABM strategy and execution for target account lists in partnership with sales, including multi-touch campaigns, outbound support, and 1:1 or 1:few initiatives.
Plan and launch lead generation programs across digital channels (email, paid social, content syndication, webinars, etc.) to drive MQLs and SQLs.
Develop audience segmentation, messaging, and content strategies that align with buyer personas and journey stages.
Use tools like 6sense, Marketo, and Salesforce to track engagement, score leads, and optimize campaign performance.
Collaborate closely with Sales and RevOps to ensure proper lead handoff, tracking, and follow-up.
Test, measure, and optimizeconstantly refine campaigns based on performance metrics and feedback from the field.

What will you do?
Drive sales enablement activities; act as the key contact with the sales organization driving communications of product direction, positioning, key messages, and sales collateral.
Drive product launch and develop go-to-market plans, manage the development of sales enablement tools and training for the field sales force
Develop the sales tools (PPTs, feature briefs, case studies, white papers, product brochures) to support the sales process of the companys solutions and drive clarity and consistency of message.
Develop thought-leadership materials designed to accelerate our business momentum and better engage customers.
Present our products and solutions in formal and informal settings.
Evangelize our solutions portfolio to our customers through events, webinars, and other external communications channels.
Travel for presentations, training, tradeshows, and events up to 25%.

Role Purpose The Digital Product Manager Consumer Applications is responsible for managing the lifecycle of multiple user-facing applications that serve distinct consumer groups. The role combines product ownership with strategic commercialization, ensuring each application drives user engagement, business value, and revenue opportunities. Scope of Responsibility
* Application Ownership: Manage multiple apps and ensure each delivers value across user types.
* Strategy & Monetization: Define and execute monetization models for consumer apps and identify commercialization opportunities across user groups. Drive market expansion by identifying new user segments, and values that lead towards opportunities to grow our apps impact and reach.
* Roadmap Management: Own the roadmap for each app, prioritize based on business outcomes, user needs, and technical feasibility.
* Execution: Manage backlog, write epics and user stories, and work with agile teams to ensure delivery.
* Applications lifecycle management owner, from discovery to sunset
* Measurement & Analytics: Define KPIs, monitor adoption/engagement, conversions among other metrics, and drive continuous improvement.
* Use salesforce Marketing Cloud (SFMC) to orchestrate personalized communications, push notifications, and customer lifecycle automations.
* Innovation: Identify new technologies, trends, and features relevant to digital apps.
Key Interfaces
* R&D / QA ensure delivery, technical feasibility, and quality.
* Marketing go-to-market, positioning, and user acquisition.
* Product Peers align vision and roadmaps across consumer/B2B products.
* Sales Leadership provide insights, enablement, and support commercialization.
* Customer Success / Support capture feedback, improve User Experience.
* Finance / Strategy validate monetization models and business impact.

This where the creative arts meet technology. If theres one thing we all have in common, its a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos. We do this by giving them the best AI tools, music, footage, sound effects and templates. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, Real Madrid, NBA and Versace to social creators, video editors, and more. Our products: Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, AI tools (image, video and VO), and more. Motion Array: the ultimate destination for creators, including high-quality video templates by the worlds top motion designers, presets, plugins, music, SFX, stock footage, graphics for design, motion graphics, and stock photos.
Join us as a B2B Product Marketing Manager and be the growth engine behind user journeys, brand campaigns, GTM strategies, lead generation, and sales success. Drive impact across the funnel while working hand-in-hand with product, marketing, and sales teams. Wake up for this:
* Lead strategic B2B marketing initiatives that drive growth, including user journeys, brand campaigns, lead generation, and sales enablement.
* Create impactful sales collateral and partner with AEs and AMs to optimize funnels, capture new business opportunities, and build success stories.
* Work within a taskforce structure alongside design, copywriting, and marketing teams to ensure consistent positioning and effective execution.
* Collaborate closely with the product team to shape B2B features, build dedicated customer journeys, and run optimization tests.
* Own go-to-market and communication strategies across in-product messaging, email, and external channels.
* Monitor, analyze, and optimize key performance metrics, providing insightful reports and recommendations to senior management regularly.