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About the Role
We are seeking a Product Marketing Manager (PMM) with 3-5 years of experience to join our global team. This role is ideal for a storyteller and strategist who can lead positioning in the market and equip our sales teams and partners with the tools they need to win. As a Product Marketing Manager, you will play a significant role within the wider Product team, working across Product, Sales, and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning. You will own messaging and GTM with a particular focus on Public Safety, including law enforcement, critical infrastructure, emergency management, and government agencies.
?Why Youll Love This Role
* Youll be both hands-on and strategic, shaping our market story while building the sales tools that directly drive impact.
* Youll have the opportunity to influence positioning and GTM strategy, working closely with Product, Marketing, and Sales leadership.
* Youll be the storyteller who translates technical capabilities across SaaS platforms, hardware, and services into narratives that resonate with government agencies, public safety organisations, enterprises, and digital-first buyers.
* Youll develop deep expertise in complex, mission-critical verticals, with Public Safety as a key area of focus.
* Youll see your work in action across high-visibility product launches and critical sales cycles, with a direct line of sight to revenue impact.
What Youll Do Positioning & Messaging
* Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
* Translate technical product features into compelling, customer-centric narratives that connect technology to business and operational outcomes.
* Create competitive insights and battlecards to differentiate our solutions in the market.
* Build a strong working understanding of the regulatory, procurement, and operational context of Public Safety (e.g. law enforcement, emergency management, government agencies). Sales Enablement
* Develop enablement tools such as demo narratives, discovery question frameworks, and objection-handling guides to support sales teams across complex, multi-stakeholder sales cycles.
* Build and maintain playbooks, decks, one-pagers, FAQs, and ROI calculators suited to different buyer types, including enterprise and public sector procurement processes.
* Deliver enablement training for sales teams and channel partners, ensuring readiness across target verticals.
* Track adoption and effectiveness of enablement content, iterating based on win/loss data and field feedback. Go-to-Market (GTM) & Launches
* Partner with Product Management, marketing, sales and other stakeholders on product and feature launches, defining GTM motions suited to Public Safety.
* Prepare GTM assets, including launch decks, messaging briefs, and customer-facing materials.
* Act as an internal and external evangelist, representing the company at tradeshows, conferences, webinars, and partner sessions. Customer Stories & Insights
* Collaborate with Sales and Marketing to create case studies, testimonials, and solution briefs across key use cases.
* Gather market and customer insights to refine positioning and GTM approaches.
* Engage directly with customers by attending meetings, demonstrations, and tradeshows to build understanding and strengthen relationships.
* Use AI-powered research tools to accelerate competitive intelligence, voice-of-customer synthesis, and market trend analysis.

Imagine being part of a team where your work doesnt stay behind the scenes - its showcased on the worlds biggest tech stages, shaping the future of software development.as a Senior Product Marketing Manager for Artifactory and other DevOps-focussed technologies, youll tackle challenges head-on, bringing solutions to market that are mission-critical for leading companies like Amazon, Google, and Netflix. Every day here is dynamic, with new challenges to solve and opportunities to innovate. As a Frogward thinker, youll push boundaries, challenge your comfort zone, and lead the charge in a culture thats always moving forward. Its about driving the technology that powers the world. If youre looking for a place where your work matters and where innovation never stops, we are where you want to be.
As a Senior Product Marketing Manager (DevOps) you will...
Engage in market, customer, and competitive research to craft winning and compelling positioning, narratives, and messaging frameworks including elements such as ICPs, personas, and jobs to be done.
Serve as a go-to-resource about your products and space, meeting with analysts and crafting thought leadership that makes an impact on how we are perceived in the market.
Drive effective GTM strategies including delivering sales enablement, sales plays, and necessary collateral.
Work closely with product, marketing, sales, and customer success to move the needle on product adoption, expansion, and new logo KPIs.
Define and lead strategic cross functional initiatives that involve engaging, presenting and getting buy-in from senior executives.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. SolarEdge is seeking an experienced and hands-on Team Leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial (C&I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The Team Leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C&I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel

City:
Herzliya

This role requires a unique combination: the ability to grasp highly technical concepts and translate them into compelling narratives, combined with strategic thinking to develop data-driven go-to-market strategies that deliver measurable business impact.




What you'll do:

Own a product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives
Plan and execute comprehensive go-to-market strategies to drive growth across new, and existing business
Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns
Develop compelling, differentiated messaging that resonates with our target audience and drives measurable business impact
Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities
Drive cross-functional initiatives independently, taking full ownership from strategy through execution
Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes

Were looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. Youll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging - with a strong emphasis on content creation and storytelling.

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.

What youll do:
Own and execute key elements of our product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates us in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.