דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

Were looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. Youll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging - with a strong emphasis on content creation and storytelling.

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.

What youll do:
Own and execute key elements of our product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates us in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.

You will:
Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

Power the Future with us! At our company we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. we offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. we are seeking an experienced and hands-on team leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial ( C &I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The team leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C &I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel
City:
Herzliya

we are looking for a Senior Product Marketing Manager.
As a Senior Product Marketing Manager, collaborate with marketing and product teams to enhance presence and influence in the market. Partner with demand and growth marketers to create strategies for engaging customers through key marketing initiatives. Contribute significantly to growth by driving product adoption across diverse audiences comprehensively and on a large scale.
As a Senior Product Marketing Manager, you will be responsible for:

Creating a foundation for teams/stakeholders, understanding each product's technical capabilities, highlighting product-market fit, value drivers/product positioning.
Working closely with product teams to define the product vision for different personas, and product-led growth strategies for self-service cloud customers
Delivering high value user journeys that drive customers to greater adoption and usage across the Zero Trust security portfolio.
Driving engagement for different stages of user growth through innovative stories around our solutions.
Collaborating with Marketing, Sales/Product teams, creating awareness and demand strategies and tactics for product releases and customer stories.
Designing effective educational materials, programs, plays/campaigns that drive awareness and adoption metrics, aligning with Product Marketing leadership..

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. As a Growth Specialist , you’ll own end?to?end lifecycle campaigns across email and mobile app notification and drive upsell and service activation across existing installed base. You’ll plan, launch, analyze, and continuously improve campaigns with a strong sense of urgency and a hands?on, data?driven approach. What you’ll be doing
* Plan & launch multichannel campaigns to existing SolarEdge system owners – work with regional teams to define audience rules, craft journeys, implement and execute across HubSpot, Braze and additional platforms.
* Own performance analysis: monitor funnel metrics (open/click/submit/lead quality, attach rate, conversion to sale), and run A/B tests to improve conversion and ROI.
* Segment the installed base using eligibility rules (product mix, region, usage) and maintain clean targeting lists; iterate quickly based on data signals.
* Optimize journeys: test creative, timing, offers, and nurturing cadences; scale winning variants and retire underperforming ones.
* Coordinate lead routing and status updates with Installer CRM workflows; partner with Sales Ops/Regional teams to ensure timely follow?up and closed?loop reporting.
* Instrument tracking: set UTMs, events, pixels, and measurement plans; ensure accurate source attribution.
* Report and communicate weekly results, insights, and next actions; maintain campaign playbooks/templates for reuse.

Country:
Israel

City:
Herzliya

We are looking for an experienced Marketing Operations Manager to join our Marketing team and build strategies to fuel our qualified lead pipelines, engagement, and brand awareness for our solutions.
The ideal candidate will have a deep understanding and hands-on experience of the digital marketing and automation landscape and a proven track record in scaling startups. We are big Hubspot fans!
In this role you will be tasked with building strategies for email marketing and nurturing campaigns, build complex workflows for lead funnels and scoring, intent scoring, marketing programs tracking, advanced analytics and more. The goal is to ensure our marketing processes are visible, optimized and effective, and provide the best possible support for our global sales teams.
This role is full-time and is based in Herzliya, Israel.
Responsibilities
Develop and implement a detailed marketing automation strategy to increase qualified leads, as well as build effective scoring and intent indications across various marketing programs.
Drive the development and execution of targeted account-based marketing strategies, primarily via email marketing, encompassing account list development, targeted marketing tactics, and effective measurement of results.
Manage our company's website, including managing the website developers and designers, and continuously optimize to ensure optimal visibility and engagement.
Drive success by developing and creating advanced analytics capabilities and to monitor campaign performance, effectiveness, online engagement, awareness, and more.
Work closely with our BDR team and sales executives worldwide to collaborate on marketing and campaigns, analytics and reporting and ensure we meet our goals.
Collaborate with our internal security teams to ensure all our digital assets and content are secure.
Build a strong foundation across the entire team and foster a culture of collaboration, creativity, and continuous improvement.

We are seeking a strategic-thinking International Marketing Director to manage the international marketing activities, with the goal of recruiting international students to English taught undergraduate and graduate degrees.
Key responsibilities
Develop and implement the international schools global marketing strategy.
Produce and manage high-impact online and print marketing campaigns as well as sales activities.
Oversee the production of all marketing materials, including lead generation campaigns, social media content, and the writing/editing of digital and print assets.
Lead, train, and inspire the international marketing team.
Take overall responsibility for brand management and ensure a consistent corporate identity across all marketing channels.
Build and implement the annual marketing budget to ensure optimal resource allocation.

We are seeking a hands-on International Marketing Manager to manage our marketing efforts and activities.
Key responsibilities
Manage and implement the international schools marketing strategy.
Manage online and print marketing campaigns as well as international recruitment events
Oversee the creation of all marketing materials
Manage the international marketing team and a group of student marketers.
Manage the annual marketing budget.
Represent the school at recruitment fairs.