דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.

You will:
Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

As we continue to grow, we are seeking a dynamic and experienced Product Marketing Director to join our talented Marketing team. You will play a pivotal role in developing and executing strategic marketing plans to drive the success of our product. You will be responsible for understanding market trends, identifying customer needs, and collaborating with cross-functional teams to lead and implement effective product marketing strategies.



Key Responsibilities:

Market Research and Analysis:

Conduct comprehensive market research to identify trends, competitor strategies, and opportunities.
Planning:

Develop product positioning, messaging, and marketing content that demonstrates clear differentiation compared to competitors.
Collaborate with product management to define on-going product positioning, and provide inputs on the roadmap.
Go-to-Market (GTM) Strategy:

Create and implement effective go-to-market plans for new product launches.
Collaborate with cross-functional teams, including sales, product, and marketing team, to ensure seamless execution.
Content Development:

Create compelling marketing collateral, including product presentations, case studies, whitepapers, videos, competitor product analysis.
Sales Enablement:

Provide sales teams with the tools, training, and resources needed to effectively communicate product value propositions.
Collaborate with sales to gather feedback and insights to continuously refine marketing messaging.
Knowledge base: define needs, establish, update and monitor the customer knowledge base.

Curate content involves selecting and organizing information that is relevant and valuable to the target audience. This could include product guides, FAQs, tutorials, troubleshooting tips, and other resources.
Utilize analytic tools to track performance and analyze users behaviors.

Were looking for a results-driven Performance Marketing Manager to own and scale our paid social efforts across LinkedIn and Meta. You will lead strategy and execution end-to-end, from planning and testing to optimizing and scaling campaigns that drive measurable pipeline impact. This role is ideal for marketers who combine strong analytical and creative skills with a strong sense of ownership. It suits self-driven professionals who thrive working independently in a fast-paced, performance-focused B2B environment, marketing to enterprise audiences.


What Youll Do:
Own and manage paid social channels end-to-end (LinkedIn & Meta): planning, execution, optimization, experimentation, and scaling to hit aggressive KPIs.
Analyze performance using advanced analytics and BI tools, focusing on a clear primary KPI supported by leading indicators to drive prioritization and decision-making toward targets.
Design and run structured experiments across audiences, creatives, messaging, and funnels to improve efficiency and pipeline contribution.
Partner closely with content, creative, product marketing, localization, analytics, and sales to build world-class ads and funnels that speak directly to customer pain points.
Apply AI tools, automation, and new platform capabilities to improve targeting, ad copy creation, creative iteration, and operational efficiency.
Manage campaigns across multiple regions and languages, operating at global scale and complexity.
Communicate insights, learnings, and performance clearly to global stakeholders.
Maintain a strong technical foundation (tracking, attribution, data integrity), including building dashboards and shaping a clear data view that supports confident decision-making.
Own outcomes beyond clicks and conversions by monitoring lead quality through the funnel and partnering with sales to ensure campaigns drive high-quality pipeline.

we are looking for a Senior Product Marketing Manager.
As a Senior Product Marketing Manager, collaborate with marketing and product teams to enhance presence and influence in the market. Partner with demand and growth marketers to create strategies for engaging customers through key marketing initiatives. Contribute significantly to growth by driving product adoption across diverse audiences comprehensively and on a large scale.
As a Senior Product Marketing Manager, you will be responsible for:

Creating a foundation for teams/stakeholders, understanding each product's technical capabilities, highlighting product-market fit, value drivers/product positioning.
Working closely with product teams to define the product vision for different personas, and product-led growth strategies for self-service cloud customers
Delivering high value user journeys that drive customers to greater adoption and usage across the Zero Trust security portfolio.
Driving engagement for different stages of user growth through innovative stories around our solutions.
Collaborating with Marketing, Sales/Product teams, creating awareness and demand strategies and tactics for product releases and customer stories.
Designing effective educational materials, programs, plays/campaigns that drive awareness and adoption metrics, aligning with Product Marketing leadership..

We are looking for an experienced marketing automation manager to join our Marketing team and build strategies to fuel our qualified lead pipelines, engagement, and brand awareness for our solutions.
The ideal candidate will have a deep understanding and hands-on experience of the digital marketing and automation landscape and a proven track record in scaling startups. We are big Hubspot fans!
In this role you will be tasked with building strategies for email marketing and nurturing campaigns, build complex workflows for lead funnels and scoring, intent scoring, marketing programs tracking, advanced analytics and more. The goal is to ensure our marketing processes are visible, optimized and effective, and provide the best possible support for our global sales teams.
This role is full-time and is based in Herzliya, Israel.
Responsibilities
Develop and implement a detailed marketing automation strategy to increase qualified leads, as well as build effective scoring and intent indications across various marketing programs.
Drive the development and execution of targeted account-based marketing strategies, primarily via email marketing, encompassing account list development, targeted marketing tactics, and effective measurement of results.
Manage our company's website, including managing the website developers and designers, and continuously optimize to ensure optimal visibility and engagement.
Drive success by developing and creating advanced analytics capabilities and to monitor campaign performance, effectiveness, online engagement, awareness, and more.
Work closely with our BRD team and sales executives worldwide to collaborate on marketing and campaigns, analytics and reporting and ensure we meet our goals.
Collaborate with our internal security teams to ensure all our digital assets and content are secure.
Build a strong foundation across the entire team and foster a culture of collaboration, creativity, and continuous improvement.

Power the Future with us! We're a global leader in smart energy technology, with over 3,000 employees, offices in 34 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. We offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. We are looking for a hands-on Technical Marketing Manager who enjoys working closely with people, technology, and real-world challenges. In this role, you will collaborate daily with Sales teams, customers, and partners, serving as a trusted technical point of contact throughout the pre-sales and solution design journey. You will help shape technical solutions for solar and Storage projects, support customers in making confident decisions, and share knowledge through training, guidance, and problem-solving. Role Overview
* Provide on-site technical pre-sale services to customers, sales managers, and distributors, with a strong focus on customer satisfaction and service excellence.
* Perform simulations for standard and complex solar projects, including Storage solutions, using our Designer and PVSYST.
* Manage technical escalations with product managers and headquarters, including topics related to Storage products, certifications, and innovation.
* Conduct competitor and market analysis, including the preparation of Fight Guides.
* Deliver professional training and Technical Support for new products to sales teams and customers, including translation and clear technical explanations.
* Respond to tenders and RFQs by providing technical solutions, including the preparation of preliminary designs and technical reviews.
* Demonstrate full proficiency in our Designer and PVSYST for site and project simulations.
Country:
Israel
City:
Herzliya

About us
A leading supplier of SoCs, microcontrollers and security hardware solutions for tier-1 customers in the computing and server business. A self-contained design center, spanning from product management, system and chip architecture, through design, software development, system engineering and production. The group works closely with major customers, primarily key US Based OEMs in the computing and cloud space, to develop semi-custom, innovative solutions for a wide range of application platforms. Our products combine unique sets control, management, and advanced security solutions, enabling our customers to establish differentiation in their end markets.
We are seeking an experienced Product Marketing Manager (PM) for Baseboard Management Controller (BMC) SOC product in the Server domain. This role requires a blend of technical expertise, business acumen, and strong leadership skills to successfully manage semiconductor products in a competitive and rapidly evolving market. The successful candidate will play a crucial role in driving our Product Strategy, enhancing market presence, and contributing to the company's growth in the competitive semiconductor industry. Outbound Responsibilities Customer Engagement
* Serve as the primary contact for all customer interactions. Sustain current business activities and relationships while exploring new opportunities, products, and markets.
* Act as the liaison between customers, sales teams, and internal stakeholders, ensuring alignment and addressing customer needs.
* Engage in technical discussions with customers to gather feedback, understand requirements, and provide expert solutions. Industry Engagement
* Remain updated on industry developments, trends, competitor products, and new technologies.
* Build and maintain strategic relationships with key enablers and suppliers within the cloud semiconductor industry Inbound Responsibilities: Product Strategy and Planning
* Develop and maintain comprehensive product roadmaps that align with market trends and company objectives
* Understand customer needs, competitive landscape, and emerging technologies
* Collaborate with customers and engineering teams to define clear product requirements and specifications.?Product Development:
* Manage the product for its entire lifecycle from concept to end-of-life
* Prioritize product features and enhancements based on market demand and business objectives
* Lead cross-functional teams to ensure efficient product development and timely delivery, working closely with Engineering Program Managers
* Create compelling business cases to justify new product initiatives
* Manage product budgets, including cost control and pricing strategies.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. As a Growth Specialist , you’ll own end?to?end lifecycle campaigns across email and mobile app notification and drive upsell and service activation across existing installed base. You’ll plan, launch, analyze, and continuously improve campaigns with a strong sense of urgency and a hands?on, data?driven approach. What you’ll be doing
* Plan & launch multichannel campaigns to existing SolarEdge system owners – work with regional teams to define audience rules, craft journeys, implement and execute across HubSpot, Braze and additional platforms.
* Own performance analysis: monitor funnel metrics (open/click/submit/lead quality, attach rate, conversion to sale), and run A/B tests to improve conversion and ROI.
* Segment the installed base using eligibility rules (product mix, region, usage) and maintain clean targeting lists; iterate quickly based on data signals.
* Optimize journeys: test creative, timing, offers, and nurturing cadences; scale winning variants and retire underperforming ones.
* Coordinate lead routing and status updates with Installer CRM workflows; partner with Sales Ops/Regional teams to ensure timely follow?up and closed?loop reporting.
* Instrument tracking: set UTMs, events, pixels, and measurement plans; ensure accurate source attribution.
* Report and communicate weekly results, insights, and next actions; maintain campaign playbooks/templates for reuse.

Country:
Israel

City:
Herzliya

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.

You will work closely with developers, content creators, and the broader marketing team to ensureour online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.

What Youll Do:

GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.

Web Management & Optimization:
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website.

Analytics & Reporting:
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.

We are seeking an experienced, strategically-minded Senior Marketing Operations and AI Enablement Manager to join our team in Israel.

In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine. You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance.

You will:
Own and manage the technical administration of core marketing and sales systems (HubSpot, Salesforce CRM), designing, building, and optimizing scalable business processes to power our Go-to-Market (GTM) motions.
Partner cross-functionally with leaders across ABX, Demand Generation, Sales, and SDR teams to design, implement, and govern complex, high-impact revenue processes at the core of the GTM strategy.
Design, implement, and optimize AI-powered processes and workflows to enhance the efficiency, accuracy, and velocity of GTM motions, delivering tangible business value to the revenue organization.
Architect, build, and proactively monitor data quality governance processes and system health checks to ensure data integrity, reliability, and accuracy across the marketing and sales databases.
Establish and maintain comprehensive documentation and a structured system architecture blueprint to ensure organizational knowledge transfer, and business continuity.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.