What we are looking for: We are looking for a social-media expert, to define and execute our social user acquisition strategy, both paid and organic. The role holder will manage the daily social advertising and performance marketing briefs. The role requires close work with the rest of the Marketing, Sales, R&D and Public Affairs teams, as well as BI for deeper analysis. We are looking for a creative, data-driven and detail-oriented professional, highly experienced with social media advertising platforms, who could collaborate well, in a multi-functional team. The role is full-time, based at TIPA’s HQ in Hod-Hasharon, Israel. Responsibilities Manage the social media channels of TIPA on LinkedIn, Facebook, Instagram, Twitter, Pinterest and YouTube. ? Initiate, manage and optimize paid online campaigns, at scale. ? Work with copywriters and designers, to create unique and valuable content that is informative thumb-stopping, and click-worthy ? Be accountable for managing and optimizing media budgets, trafficking ad campaigns, as well as achieving target-KPI’s, across all channels. ? Collect data and analyze, to create comprehensive reports, improving current & future Marketing strategies and campaigns. ? Actively test and analyze audiences, advertise creatives, multimedia, site pages, landing pages and placement to drive results, in line with business goals and objectives. ? Coordinate the team’s work with other departments to execute planned Marketing actions. ? Stay up to date with industry trends & best practices, focusing on how these changes can be leveraged to drive meaningful account improvements. ? Manage email marketing campaigns: work with copy and design to create email campaigns that support digital marketing efforts, align campaigns with key messaging, segment email lists to optimize campaigns, compile reports and gather insights.
Additional Information:
The role is full-time, based at TIPA’s HQ in Hod-Hasharon, Israel.
Requirements: ? 4+ years of experience in successfully managing the performance of social media campaigns. ? An expert with digital campaigns across LinkedIn, Facebook, Pinterest, and Google ads. ? A logical yet creative mindset, being able to take the company’s objectives and identify campaign strategy through research and analysis (i.e.: recommending appropriate keywords, targeting, interests, etc.). ? Technical and analytical orientation. ? Experience in analyzing and generating reports for major metrics, goal tracking, revenue tracking, etc. ? Excellent English, verbal and written, mother tongue level – Mandatory ? Combination of creative and analytical skills. ? A detail-oriented, organized, and highly motivated personality. ? Critical thinker and problem-solving skills.
* Excellent interpersonal, presentation, and communication skills. A team-player.
המשרה מיועדת לנשים ולגברים כאחד.