לוח משרות דרושים מנהל דיגיטל

Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

We’re on the lookout for a creative and dynamic Digital Marketing Specialist (maternity leave replacement for 8 months) to help drive our digital marketing efforts. This role focuses on social media, email marketing, and enhancing our online presence across our website and landing pages. Why LiveU? LiveU is a global leader in live IP-video solutions, trusted by broadcasters, sports organizations, content creators and public safety agencies in over 150 countries. Our technology is behind the scenes of some of the world’s most compelling live moments. We’re on a mission to create more value from video by making live production smarter, faster, and more efficient. Our powerful IP-video EcoSystem streamlines every stage of the workflow – from contribution and production to distribution. Our people are P.R.O.s, (Pioneering, Reliable, Open) fun loving, but professional – in short, they are good people to do good work with. If that sounds like something you’d like to experience first-hand, please do get in touch. Location : Kfar Saba (hybrid) What You’ll Do:
* Manage and grow LiveU’s social media presence across LinkedIn, Instagram, Facebook, and X by planning daily posts and creating visually compelling content that drives engagement and strengthens brand visibility on each platform.
* Manage paid social media campaigns across different social channels. Design and lead the creation of eye-catching, brand-aligned graphics and visual assets for digital marketing campaigns and social media posts, demonstrating strong creative direction and aesthetic sense.
* Support creation of targeted email campaigns and landing pages to nurture leads and drive conversions.
* Develop engaging and compelling content for digital marketing campaigns and online/offline advertising.