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Required Head of Go-To-Market, Waze
Tel Aviv, Israel
About the job
Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers users to contribute road data and edit Waze maps to improve the way we move about the world. As the social navigation pioneer, Waze leverages mobile technology and a passionate global community to redefine expectations of todays maps.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for significant increases in usage and feature adoption.

we are looking for a Demand Generation Manager to support our demand generation efforts. Reporting to the Head of Demand Generation, this hands-on role focuses on executing campaigns, optimizing marketing programs, and contributing to pipeline growth. This position is ideal for someone with experience marketing to technical audiences and a strong operational focus.

Key Responsibilities:

Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, tradeshows, webinars, SEO, and ABM
Support ABM and enterprise marketing initiatives, helping target strategic accounts and key decision-makers
Collaborate with Sales, Product Marketing, and Content teams to align campaigns with business objectives
Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics
Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
Support paid advertising, retargeting, and performance marketing activities
Contribute to creative content, landing pages, and campaign assets to engage developer and technical audiences

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.
Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.
Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand.
Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.
Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.
Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.

we are looking for a User Acquisition Manager .
As an Expert Search User Acquisition Manager, you will help our acquisition efforts, be responsible for setting, optimizing, and scaling campaigns on Search campaigns (Google and Bing ads). You'll work closely with the bigger team, providing actionable insights and sharing best practices and knowledge.
What you'll be doing:
Set, optimize, and scale search campaigns in order to achieve KPIs
Share actionable insights and knowledge with existing PPC account managers.
Analyze performance based on ROI and engagement to drive actionable insights
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams to improve Conv Rate
Identify trends and constantly come up with new growth opportunities
Initiate, structure and measure AB tests on landing pages
Combine business and creative thinking to understand user pain points, identify growth opportunities, and translate insights into practical actions that improve campaign and funnel performance.

We are looking for a visionary, strategic, and growth-oriented Head of Marketing to lead our global brand, communication, and lifecycle marketing efforts. In this role, you will shape how over a billion users worldwide perceive and engage with our company, with a special focus on scaling our organic reach, maximizing user retention, and accelerating user adoption and conversion within our subscription tiers.

As the Head of Marketing, you will oversee high-level marketing strategy, global brand management, PR, social media, product marketing and go-to-market strategies. You will complement our performance marketing and SEO efforts by building a powerful, cohesive brand identity, optimizing lifecycle funnels, and driving impactful global campaigns. The ideal candidate is a seasoned marketing leader with a sharp creative eye, a commercial mindset, and a proven track record of scaling global consumer brands.

Responsibilities
Global Marketing Strategy: Own and execute our comprehensive global marketing strategy to drive organic growth, brand awareness, and user affinity at a massive scale.
Subscription & Lifecycle Growth: Lead the marketing lifecycle for our subscription services, focusing on user journeys, conversion funnels (freemium-to-paid), and retention strategies to boost engagement and user lifetime value (LTV).
PR & Social Media Management: Oversee our global corporate communications, PR, and social media presence (including LinkedIn and B2C channels). Direct, challenge, and refine the output of external agencies to ensure maximum impact and alignment with our brand voice.
Product Marketing: Lead high-level Product Marketing initiatives, driving messaging, positioning, and go-to-market (GTM) strategies for major feature launches, in focused regions.
Campaign & Creative Direction: Champion the brands creative direction. Ensure top-notch storytelling, campaign concept execution, and high-converting copy across all user touchpoints.
Lifecycle Marketing Operations: Leverage advanced CRM and lifecycle marketing platforms (specifically Braze) to build sophisticated engagement loops, push notifications, and in-app messaging flows.
Cross-Functional Collaboration: Partner closely with Product, Data, Growth (Paid UA & SEO), Sales and Partnerships teams to align organic brand equity activities with high-performance growth tactics.

we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.

One thing worth knowing: this team owns the content infrastructure that feeds AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.

What you'll do

Own messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how shows up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.
Grow and nurture your team, empowering them to achieve their targets and career goals.
Operationalize AI across every key content, creative, and GTM process.

Required Market Access Director
Job Description:
The market access director will be responsible for gaining and maintaining formulary access and reimbursement for our products and identifying trends or issues that may arise for our products across all sick funds.
Accountable for developing and implementing plans to effectively demonstrate and communicate the clinical and economic value of our products to internal and external customers.
Acting as a functional leader for market access activities that include, but are not limited to, assessing market access needs/trends, and developing and executing required market access strategies to optimize market access, adoption, and commercial success.
Contributing to annual brand planning by providing robust analysis and a strong payer value proposition and to forecasting, business planning, pricing, and budgeting processes
Create and develop quantitative business cases to support contracting efforts.
Key Responsibilities:
Strategy Development:
Develop and implement comprehensive market access strategies aligned with the company's business objectives in Israel.
Conduct assessments of the local healthcare environment, payer landscape, and regulatory requirements to inform strategy development.
Collaborate with cross-functional teams to integrate market access considerations into product development and commercialization plans.
Identify opportunities and potential risks related to market access and develop mitigation strategies.
Reimbursement and Pricing:
Lead the submission and negotiation process for product reimbursement with relevant governmental authorities and health insurance industry in Israel. The Market Access Director Responsible to plan and lead all aspects of Health basket process and coordinate the cross-functional team for timely preparation to secure NHB inclusion.
Design and execute the PRA (Pricing & Reimbursement Affairs) Governance and the PRA Roadmap.
Develop pricing strategies to maximize product value while ensuring affordability and market competitiveness.
Setting optimal pricing and contracting strategy per market segments
Conduct pricing and reimbursement analyses, including health economic evaluations, to support pricing and reimbursement decisions.
Stay updated on pricing and reimbursement regulations and guidelines in Israel and provide guidance to internal stakeholders.
Acting as a functional leader for market access activities that include, but are not limited to, assessing market access needs/trends, and developing and executing required market access strategies to optimize market access, adoption, and commercial success.
Ensuring robust pricing practices, tendering, contracting protocols and operations to ensure efficient and compliant organization.
Contributing to annual brand planning by providing robust analysis and a strong payer value proposition and to forecasting, business planning and budgeting processes
Demonstrate competency in the use of business analytics to evaluate profit/loss of business deals.
Create and develop quantitative business cases to support contracting efforts in partnership with Affiliate finance team.

You will lead our field marketing, content, and social presence across the board. You will build the programs that bring the cloud alliance ecosystem together, shape the narrative that positions us as the category leader, and grow the voice of our leadership in the market. It is a high-ownership, high-visibility role, working directly with our leadership at the center of Israels cloud and cyber ecosystem.

What Youll Own
Events & Community
Lead our events strategy across meetups, executive roundtables, webinars, and conference activations.
Grow our cloud alliance community, the largest of its kind in Israel, bringing together the cloud partnership leaders of the countrys top tech companies.
Content & Editorial
Own the content strategy and editorial calendar across all our company channels: blog, LinkedIn, newsletter, case studies, and webinars.
Turn what our company knows about the cloud ecosystem into a body of content that positions us as the authority in the space.
Social & Thought Leadership
Lead our social presence, with LinkedIn as the primary channel.
Build the thought leadership of our leadership team and the brand across the market.

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.

Required Partnership Manager - Base44
Job Description
As a Partnership Manager at Base44, you'll drive impactful affiliate marketing strategies, build meaningful collaborations, and elevate our brand presence. You'll play a key role in identifying and fostering partnerships that align with our values and resonate with our target audience. In your day-to-day, you will:
Develop and implement affiliate marketing strategies aligned with Base44's goals and objectives
Identify and establish partnerships with brands, organizations, and individuals whose values align with Base44's mission and audience
Build and maintain strong relationships with affiliates, serving as their main point of contact and providing ongoing support
Collaborate with affiliates to create engaging and impactful content and campaigns that highlight Base44's offerings
Monitor campaign performance, analyze data, and measure key performance indicators (KPIs) to evaluate success
Use data-driven insights to optimize affiliate strategies for maximum impact
Stay up-to-date on industry trends and emerging marketing techniques to maintain a competitive edge
Work closely with the marketing team to ensure alignment with broader marketing initiatives
Negotiate contracts and manage budgets for affiliate marketing, ensuring cost-effectiveness.

Required Demand Generation Manager- Base44
Job Description
As a Demand Generation Manager, you'll drive multi-channel demand programs, manage ABM strategies, and optimize conversion funnels to generate pipeline contribution and revenue influence. You'll work closely with sales and other teams to create and execute targeted campaigns while analyzing performance to ensure continuous improvement. You'll also collaborate with the Base44 B2C user acquisition team and creative team to create holistic and converting content and campaigns.
In your day-to-day, you will:
Own and execute multi-channel demand programs, running campaigns across paid, content syndication, and events targeting enterprise buyers
Lead ABM strategy and execution, identifying and tiering target accounts, coordinating with Sales, and running account-specific plays across platforms like LinkedIn and others
Manage the PLG-to-Enterprise conversion funnel, optimizing the path from self-serve sign-up to Sales-Qualified Accounts in collaboration with RevOps
Drive pipeline reporting and campaign analytics by building dashboards to track key metrics and inform decisions
Collaborate with Base44s B2C user acquisition and creative teams to create holistic and converting content and campaigns
Work with cross-functional teams to ensure successful execution of demand generation strategies.