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We are looking for a Paid Acquisition Manager to join our Performance Marketing team. In this role, you will be responsible for managing search campaigns across Google and Bing. You will work closely with data and CRO to maximise the ROI of the campaigns.

What You'll Do
Strategy: Develop and execute comprehensive paid media strategies aligned with overall marketing KPI targets, considering audience, competitive landscape, and industry trends.
Execution: Oversee end-to-end management of campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
Budget: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve results in line with ROI expectations
Reporting: Utilize analytics tools to monitor campaign performance KPIs, generate insightful reports, and make data-driven recommendations for continuous improvement.
Knowledge Base: Stay abreast of updates and changes in platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
Collaboration: Work with cross-functional teams, including SEO, content, CRO and design, to ensure integrated and cohesive digital marketing strategies.
Testing: Implement and manage a practice of testing and experimentation to identify opportunities for CAC efficiency and driving paid acquisition ARR targets.

We are looking for a User Acquisition Specialist to drive growth by planning, launching, and optimizing performance-driven paid media campaigns. The role involves managing large budgets, analyzing data, running experiments, and collaborating closely with creative, product, and analytics teams to continuously improve acquisition efficiency.
This is a one-man show role with real impact on the companys growth, revenue and targets. You will be in touch with all parts of digital marketing, work with top marketing tools, and learn the full digital marketing process from A to Z.
Key responsibilities
Plan, launch, and manage end-to-end paid media campaigns across Google Ads, Meta, and LinkedIn, from setup to optimization according to KPIs & Targets
Manage and optimize monthly budgets of hundred thousands ILS across multiple campaigns and platforms
Monitor daily performance, analyze results, and implement optimizations
Run A B tests on creatives, audiences, funnels, and bidding strategies
Collaborate closely with creative, product, and analytics teams to improve performance
Track and analyze key KPIs such as CPI, CPA, ROAS, retention, and LTV
Work hands on with app analytics and attribution platforms, Firebase and AppsFlyer
Build reports, insights, and clear recommendations using Excel and Google Sheets
Launch marketing campaigns via marketing automation platform (braze)
Stay up to date with performance marketing trends, tools, and platform changes.