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Required Director of Product Marketing & Brand
Description
This is a senior marketing leadership role with real breadth. You'll own our market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing.
The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose.
About the role:
You'll own how we show up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you.
Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence.
You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying.
The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds our AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do:
Own our messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own our brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how we show up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.

We are looking for a high-caliber GTM Operator to pilot this engine: someone to identify the right brands for our platform, design the optimal commercial DNA and go-to-market, and lead the execution of growth - for dozens of our future partners.

This is a role for a master practitioner who wants to define the future of how consumer brands are built and scaled.

What you'll do
Strategic Selection & Due Diligence: Navigate a high-volume funnel of global consumer brands to identify founders and products with "winning" DNA.
Brand Narrative & GTM: Define the D2C strategy, including value props, hooks, and creative briefs, while auditing agentic output.
Commercial Architecture: Design the business model and monetization strategy- including pricing, bundles, and subscriptions- for the CRO.
High-Velocity Execution: Monitor dozens of monthly launches and analyze real-time performance data to pivot strategies or provide final audits.
Methodical Systems: Maintain rigorous documentation of every test, insight, and roadmap to build our internal knowledge base.
Product Evolution: Provide the strategic intuition to refine agentic workflows, collaborating with R&D to continuously improve effectiveness.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.

Were looking for a Creative Operations Manager to build and run a modern, disciplined operating model for our Brand organization. This role is responsible for scaling how creative work is planned, produced, measured, governed, and improved across internal teams, agencies, and freelancers.
Youll sit at the intersection of brand, creative, production, systems, and operations. Your mandate is to make the work more efficient, more measurable, and easier to scale without lowering the creative bar. That includes owning workflows, resourcing, tool strategy, AI-enabled ways of working, budget visibility, digital asset management, and governance standards.
This is a strategic and hands-on role for someone who understands how high-performing creative teams operate and can translate that into systems, processes, and operating discipline people will actually use.