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About us
A provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, we are proudly unveiling our Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the worlds first Bluetooth-based wireless intercom headset in 2004, we have  been responsible for many of the industrys innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, we areproud to be the worlds leading communication device for groups in motion.
Position Overview
We are seeking a highly skilled and dynamic Product Marketing Manager to join our passionate marketing team. In this role, you will be responsible for developing and executing Product Marketing strategies, tactics, and campaigns that support the growth and long-term success of our product portfolio. Reporting directly to the CMO, you will work closely with cross-functional teams to lead the launch and promotion of our powersports and outdoor communication solutions. As a key member of our high-performing marketing team, you will serve as the companys product expert - deeply familiar with our competitive landscape, creative in developing compelling product-related collateral, and confident in presenting it to a wide range of audiences and stakeholders.
*Full-time position in a hybrid model (from the companys offices at Raanana/from home)
Roles & Responsibilities:
* Develop and implement comprehensive Product Marketing strategies to drive awareness, adoption, and sales of our product lines.
* Conduct market research and competitive analysis to identify key market trends, customer needs, and opportunities for product differentiation. Identify areas for improvement and inform on future product development strategies.
* Collaborate with product management, engineering, and design teams to define product positioning, messaging, and target customer profiles.
* Create compelling product narratives and value propositions that resonate with our target customers and effectively communicate the unique benefits of our
* consumer and partners portfolio.
* Plan and execute product launches, including developing go-to-market strategies, coordinating cross-functional activities, and overseeing marketing campaigns.
* Act as a subject matter expert on consumer electronics trends, powersport market dynamics, and competitive landscape, providing insights and recommendations to senior leadership and other stakeholders.
* Collaborate with the sales and channel teams to develop sales enablement materials, pricing strategies, and promotional activities to drive product adoption and revenue growth.
* Create and manage the production of marketing collaterals such as sales presentations, product datasheets, website content, demo videos, installation, and user guides.
* Ensure that the messaging is consistent and effectively communicates the product's value to customers by doing user testing and other means
* Gather & analyze market feedback, customer insights, and sales data to continuously improve Product Marketing strategies and optimize the product lifecycle.
* Build strong relationships with industry influencers, partners, and media outlets to enhance brand awareness and drive positive product reviews and endorsements.

Marketing Manager abra is seeking a Marketing Manager. We are looking for a skilled Marketing Manager to lead and execute marketing activities across social media, digital channels, events, and brand initiatives. This role requires end-to-end marketing expertise, high creativity, excellent communication skills, and the ability to work closely with management, sales teams, marketing colleagues, and additional internal stakeholders. A full-time position, based in Ra'anana, Israel. Key Responsibilities:
* Build and execute annual and quarterly marketing plans, including measurement, analysis, and performance optimization with a strong focus on ROI.
* Plan and manage the marketing budget.
* Lead social media campaigns end-to-end, including market research, messaging, copywriting, content planning, and Canva design.
* Manage content creation across multiple channels, including blog posts and social media content.
* Lead and produce professional conferences, sponsorships, webinars, and roundtable events.
* Manage relationships with external service providers and agencies.
* Manage an SDR, including task allocation, follow-up, and performance tracking.
* Provide marketing services to multiple abra business units and collaborate closely with cross-functional teams across the organization.

Cardo Systems , the global market leader in wireless communication systems for motorcycle riders, is looking for a highly organized, hands-on Field & MarCom Manager to join our global marketing team. This role is ideal for a detail-oriented, execution-driven marketer who thrives in a fast-paced environment and enjoys working closely with regional teams and global distributors. Full-time position | Raanana Reports to: Director of Global Campaigns Key Responsibilities
* Lead and execute global and regional field marketing initiatives
* Plan and support tradeshows, conferences, and industry events, including logistics and execution
* Serve as a liaison between global marketing, regional sales teams, and distributors
* Develop market-specific marketing plans in collaboration with distributors
* Manage timelines, budgets, and multiple initiatives simultaneously
* Support training and sales enablement programs for dealers and distributors

Do you have a passion for lifecycle marketing and a drive to make a global impact? Were seeking a creative and strategic Marketing Manager to join our innovative team and lead impactful marketing plans for some of the worlds top brands. If you excel in a fast-paced setting and are a leader by heart, wed love to have you on board!
What Youll Be Doing:
Marketing: working directly with senior executives & decision-makers in international medical, high-tech, startups, technology, and software companies.
Marketing Strategy and Campaign Management: creating marketing strategies and GTM plans for clients.
Marketing operations: Planning and executing campaigns (digital campaigns, social media activities, productions, events, conventions etc.), budget management.
Analytics and Reporting: Tracking performance metrics, managing execution reporting on outcomes vs. goals to optimize ongoing execution and track ROI.
Manage Client Relationships: Act as the key contact for clients, ensuring and providing full service and maintenance for our clients according to their marketing strategy.
Team Leadership and Development: Lead, coach, and mentor a team of marketing professionals.
Event Production: End-to-end management of events, including working with suppliers and coordinating with multiple internal and external stakeholders.