דרושים » משאבי אנוש » User Acquisition Manager

Were looking for a highly motivated, creative, and data-driven User Acquisition Specialist to join our growing team at our company.
If you have 2+ years of experience driving user growth, managing large-scale campaigns, and a passion for the healthcare space - wed love to meet you!
In this role, youll lead the strategy and execution of user acquisition efforts across multiple platforms, helping us attract and convert new users to our digital health platform.
we are a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets.
DoktorABC functions as an end-to-end telehealth marketplace, connecting:
Patients seeking fast, convenient access to care
Licensed doctors providing online consultations and prescriptions
Pharmacies fulfilling prescriptions and OTC products
Medication & OTC products, including regulated treatments
Delivery partners ensuring fast, reliable home delivery
The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits.
Responsibilities
Develop, execute, and manage large-scale user acquisition campaigns with budgets of at least 300K EUR per month across various channels, including social media (Facebook, Instagram, TikTok, etc.), paid search (Google Ads), display advertising, and content marketing.
Conduct competitor analysis to identify market trends, benchmark performance, and uncover new opportunities for growth.
Collaborate closely with the studio and creative teams to request and develop compelling, platform-specific creatives (static, video, and interactive ads) that drive high engagement and conversion rates.
Analyze and report on campaign performance, including key metrics such as user acquisition, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
Continuously optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI and scalability.
Stay ahead of the latest trends and best practices in user acquisition, digital advertising, and healthcare marketing, and share insights with the team.
Work closely with the marketing team to align user acquisition strategies with broader marketing goals and initiatives.
Leverage data-driven insights to identify new opportunities for growth and improve campaign efficiency.
Manage and plan budgets effectively, ensuring optimal allocation across channels to achieve business objectives.

We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the team, and run an engine we've spent years building: a regionally differentiated paid model, a fully built-out B2B creators motion, and an organic program that wins in search and in AI answers alike. Operate it, sharpen it, and hand it back stronger than you found it.

What You'll Do

Own the pipeline number
Carry the global new logo pipeline target - volume and quality - across every region and segment.
Run quarterly planning and weekly pacing. Report pipeline coverage to leadership, and when it drifts, pinpoint where - which region, which segment, which funnel stage - then bring the fix and the buy-in to act on it.
Set targets and shape budget allocation across functions, regions, and verticals - together with your leads. Their bottoms-up plans carry real weight; allocation is a joint call, not a decree.

Lead the leaders
Lead the function leads, plus a freelance network. Give direction, set priorities, unblock - and keep ownership lines clean. Scope collisions get resolved by you, fast.
Run the cadence: weekly function reviews, a monthly Growth Marketing review, quarterly exec readouts.
Coach, don't just manage. Give direct, pattern-level feedback, hold the line when it's uncomfortable, and be the person your leads think out loud with. Advocate for them on leveling, recognition, and resources. Own hiring and performance calls through the year.
Invest a level down, too. Skip-level time with the team behind your leads, and coach your leads on developing their own people.
Raise the team's game. Bring best practices, fresh ideas, and outside inspiration - and keep the bar moving as the market shifts.

Stay hands-on
We're a small team, so strategy comes with sleeves rolled up. From reviewing the ad and pushing back on the headline. Rewriting the brief that isn't landing. Opening the attribution tool and checking the numbers yourself.
Draft the first version when that's the fastest path - a campaign concept, a messaging angle, a net-new play - and hand it to a lead to run.
Have a point of view across the whole range: creative, copy, channel mix, vertical plays, measurement. Your leads want opinions, not just approvals.
Champion initiatives yourself.