לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We are looking for a highly skilled Senior Data Analyst with strong technical expertise and a passion for analyzing and optimizing mobile app advertising performance. The ideal candidate will have extensive experience in data analysis, A/B testing, and working with causality models to drive actionable insights. If you're passionate about the ad-tech world, data analysis, and driving business growth through insights, we’d love to hear from you!

Responsibilities:

* Analyze mobile app advertising data to optimize ad unit performance, user engagement, and monetization strategies
* Define, conduct and analyze A/B tests to evaluate the effectiveness of different ad strategies
* Apply causality models to derive insights and measure the impact of ads on user behavior
* Collaborate with cross-functional teams to translate data findings into business strategies
* Use SQL, Python, and data visualization tools (Looker, Matplotlib) to analyze, report, and present data
* Develop dashboards and reports to track key performance indicators (KPIs) for ad performance
* Provide actionable recommendations based on data analysis to optimize ad strategies and campaigns
* Manage data projects and mentor junior analysts when needed

Advantages:

* Experience in Ad-tech - big plus
* Experience managing a team or mentoring junior analysts - strong advantage

Experience:
5+

Our marketing team is growing and we're looking for a ninja! So you should be passionate about numbers & performance, creative, goal oriented and a team player. Willing to take this challenge?

Responsibilities:
Drive our Entertainment games growth operational activity on multiple platforms (Canvas, web, mobile).
Manage media buying campaigns with multiple performance advertising platforms, networks and exchanges.
Perform campaign optimization with respect to bidding strategies, creatives, costs and targeting to meet companys goals.
Work closely with monetization, product, live-operations and design teams.
Collaborate with the data dept. to measure and analyze data around effectiveness of campaigns.
Guide the creative team to create new concepts, and iterate based on performance of the creatives and copy writing.

Our amazing Tel Aviv Studio is looking for an experienced Senior Monetization Manager to join our team. Were looking for a passionate person with a creative mind who loves games, understands people, data and wants to make a real impact in the gaming industry.

Responsibilities:
Planning and executing cross-channel monetization activities to increase engagement and revenue.
Plan the monetization and LiveOps ongoing promotions to meet the business monetary goals on a monthly basis.
Come up with gamification ideas to support the LiveOps Sales and drive players to increase engagements and stickiness, and generate more revenue
Managing the operation of in-game promotional activities with our various backend systems.
Collaborate with various teams such as product, creative, R&D & QA to deliver the best marketing activities.
Analyze and monitor your marketing campaigns. Extract data insights and suggest ongoing improvements to maximize monetization results.

We are seeking a senior UA Group Lead to manage our user acquisition channels; Performance advertising, SEO, and Partnership teams. As a critical management role, this position demands a leader with deep analytical skills and a proven track record in driving performance marketing initiatives.
Responsibilities:
Develop and execute and lead data-driven digital marketing campaigns, and implement growth strategies across paid performance, SEO, partnerships and influencers.
Lead and mentor a team of highly data-driven professionals.
Analyze key metrics to optimize and scale marketing efforts.
Collaborate with internal teams to align marketing strategies.
Generate performance reports for all major metrics, goals, and KPIs.
Initiate new methods and seek new channels and opportunities to meet potential customers in the right spot.
Stay abreast of industry trends and best practices.
Partner with the product team to align growth strategies with product development and business needs.

Required Influencer Marketing Manager
We have been disrupting the traditional eyewear industry, becoming the fastest growing and leading online eyewear retailer in the world with millions of customers. Our cutting edge in-house technologies and data-driven philosophy constantly keep us on the frontline of the global eCommerce B2C industry.
As an Influencer Marketing Manager, you will be responsible for the full life cycle, from initiation to execution of high quality and large-scale partnerships with US-Based Influencers on all social platforms, celebrity activations and cross company projects. Your goal is to deliver creative campaigns at scale that drive traffic, sales, and brand recognition.
An ideal candidate has passion for social media, ecommerce, retail, and fashion, has worked for digital marketing departments of retail brands or content marketing firms, and is experienced with negotiating, executing media campaigns, and optimizing using web analysis and data.
What Youll do?
Research, identify, acquire, and maintain new influencer contacts throughout our social media platforms.
Outreach influencers to expand our network and promote our program while proactively build strong relationships with past, current, and potential influencers.
Ability to negotiate various pricing models based on data analysis (CPM/Flat/CPC/CPA/Rev Share) and provide strategic insights, set campaign KPIs and ensure they are met.
Execute technical and operational aspects of campaigns (tracking, assets, follow-up, content review, results analysis).
Optimize ongoing campaigns incl. analyzing click-stream reports, changes suggestions, etc.
Role Located in Ramat HaChayal, Tel Aviv, Israel.

Were looking for an experienced leader to join our Revenue Analytics team. Our ideal candidate is an expert in marketing analytics, passionate about championing a data-driven approach to drive revenue growth effectively and efficiently, and can inspire, challenge, and grow our team.
In this role, youll manage a group of high-performance data analysts, responsible for defining and executing our Revenue department data and analytics strategy.
In this role youll:
Be a key player on the revenue leadership team, developing and executing the data analytics vision, evolve our acquisition strategy to achieve profitable growth across different geographies and distribution channels
Lead and mentor a team of talented data analysts to provide data driven and actionable insights
Manage and improve processes to balance between long-term, high-effort strategic projects and short-term, quick wins
Stay up-to-date with the latest trends and best practices in marketing analytics, partner with data science team to continue improving our cutting edge internal measurement and experimentation toolkit
Work cross-functionally with data platform, product and engineering teams to build and maintain top-tier revenue data infrastructure for accurate and timely reporting and sophisticated analysis.

We are looking for a Director of Organic Growth to drive the discoverability and revenue generation of our organic assets. This role is critical in ensuring that our website, app, and new discovery channels not only capture traffic, but also convert it into meaningful business results.
As we continue to expand our digital footprint, you will be at the forefront of integrating organic growth into every facet of our business, driving innovation, and ensuring that we remain ahead of the curve in the evolving digital landscape.
In this role youll :
Lead the development and execution of a comprehensive SEO strategy aimed at maximizing organic traffic from search engines, ensuring that our brand remains highly discoverable and competitive
Establish, track, and be accountable for the key business metrics that define success in organic growth. Your ability to set clear goals and measure progress will be crucial in driving the impact of organic initiatives.
Explore and establish our presence on emerging discovery channels, ensuring we are early adopters and leaders
Craft and execute a content strategy that is deeply aligned with our business goals and overall brand vision
Work closely with our Growth squads, Brand, and Comms teams to amplify the reach and visibility of our content, creating a cohesive and unified approach to growth across all channels
Be responsible for setting and communicating the long-term vision for organic growth within the company, ensuring that all efforts are aligned with this overarching goal
Manage a team of specialists including SEO, Content, and Analytics experts, as well as external partners and suppliers, driving a culture of excellence and continuous improvement.

Leading the establishment and the delivery of CRM strategy and underlying processes needed to see it through;
Play a key role in our overall digital marketing planning and delivery for acquisition and retention;
Driving a culture of continuous improvement within the CRM team;
Ensuring that automation enables efficiencies, creating a data-rich and productive CRM process;
Being an engaging and inspirational leader to the CRM team and wider group;
Driving engagement and revenue across channels such as email, push notifications, SMS, and messenger platforms;
Leading the development and maintenance of the CRM calendar to ensure it remains updated with the latest information;
Monitoring performance activity and reporting back to the wider team;
Planning and managing multi-channel marketing campaigns;
Conducting regular market research to keep up to date on trends and competition;
Leading preparation of creative briefs based upon campaign objectives, including initial preparation, copywriting, execution and analysis and developing your creative team members to be able to maintain this on an ongoing basis;
Developing the CRM roadmap, segmentation, content planning, and strategy.

Were looking for a marketing director with a strong business understanding and a proven track record of go-to-market strategy, product, and brand marketing. Reporting to the Head of Marketing, you will play a pivotal role in crafting and executing our go-to-market strategies, enhancing our brand, and driving business outcomes.
What youll do:
Strategy Development: Translate company objectives into a comprehensive marketing strategy across awareness, acquisition, retention, and monetization.
Brand Management: Own the overall story and perception around the brand through all customer interactions and tailored campaigns.
Campaign Development & Execution: Lead the ideation, execution, and optimization of multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM) initiatives.
Cross-Functional Collaboration: Work closely with product, sales, customer success, and support teams to improve engagement and conversion metrics throughout the funnel and ensure a unified customer journey.
Identify Revenue Opportunities: Strategize and act on revenue opportunities, such as new use cases, pricing, packaging, features, or audience segments.
Team Leadership: Build, mentor, and lead a high-performing marketing team. Promote a culture of high achievement, continuous learning, and collaboration.

Were looking for a Director of Creative with a strong business understanding and a proven track record of building brands through creative marketing.
Reporting to the Head of Marketing, youll lead our creative team and shape our brand. This role combines the responsibilities of a traditional Creative Director with elements of brand management, focusing on delivering innovative and impactful creative solutions that align with our company's strategic goals.
What youll do:
Creative Strategy: Develop and implement innovative strategies that align with our brand objectives and business goals.
Creative Execution: Oversee the creative process from concept to execution across all marketing channels, including digital, print, and social media.
Brand Management: Own the visual brand identity and ensure consistency in brand messaging through all customer interactions and tailored campaigns.
Campaign Development & Execution: Lead the creative ideation, execution, and optimization of multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM) initiatives.
Project Management: Manage and prioritize multiple projects simultaneously, ensuring timely delivery within budget constraints.
Team Leadership: Build, mentor, and lead a high-performing creative marketing team. Promote a culture of innovation, collaboration, high achievement, and continuous learning.

Required UA Team Lead
About the department:
Come join our awesome marketing department. We are dedicated to creating the best mobile and social experience for our ever - increasing 500 million hardcore and casual gamers worldwide. With over 20 games ranging from hardcore RPGs to casual adventures, and featuring acclaimed titles such as Raid: Shadow Legends, Vikings: War of Clans, Mech Arena and Merge Gardens, our diverse portfolio is forever growing, and were looking for hungry marketers. Are you looking for a culture that acts on data? A super - creative team that develops its own tools? A larger than life company with cutting - edge gaming technology in a gamut of game genres? Are you ready to work with an impressive marketing budget to massively drive our games to global markets? If so, youll love working with our talented, data - driven teams. Join us and together well leave our mark on the game industry!
Responsibilities:
Manage a team of user acquisition across a variety of marketing channels networks and platforms
Set clear team goals, delegate tasks and set deadlines
Discover training needs and provide coaching.
Be a driving force to execute the marketing strategy and achieve the goals.
Oversee day-to-day operations, responsible for team performance and report on metrics. Analyze key performance indicators for continuous optimization of paid acquisition to achieve volume, quality, and ROAS goals.
Development of strategic relationships with key marketing partners.
Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget.
Market research and Data Analysis (Identifying trends, opportunities, discrepancies).
Lead and motivate the team members, create an inspiring team environment with an open communication culture.

Were looking for a User Acquisition Manager to join our Global Marketing Team!
Futureplay is a nine-year-old Finnish mobile game studio located in Helsinki, part of the family for about 3 years now, working closely together.
This position is a Remote position, Monday to Friday (Friday- half day), working closely with the Finnish Marketing team- with the option to work from our office in Herzlia, and being close to the amazing UA team in Israel.
We're now on the lookout for a stellar UA Manager to join our team and help take our marketing to the next level. We dont stand on ceremony at Futureplay, and we dont like limiting ourselves to rigid job titles, but if youre an experienced UA professional looking for an exciting new challenge, then this job is for you. We are still looking to scale our flagship game Merge Gardens.
You are an expert at scaling a successful game to new heights. You are not scared of managing 6 or 7-digit monthly budgets. You will drive user growth, manage relationships with partners, implement & optimize campaigns and maximize ROAS. You can take a higher-level view at the activity and plan your strategy for the next few months. Together with business intelligence, youll also analyze and interpret data to create meaningful actionable insights that support the larger marketing strategy of the product. You have the ability to think big and outside the box, to experiment, investigate and innovate on every aspect of performance marketing.
Responsibilities:
Operate the entire user acquisition funnel for our main game, Merge Gardens, together with the rest of the UA team, in close collaboration with marketing, game, business intelligence, legal and finance teams
Plan and manage campaigns in a variety of channels including social media, ad networks, platforms and DSPs. Experience with TikTok and DSPs at scale is a plus.
Together with the team, analyze new channels & new opportunities and apply best performance marketing practices throughout the funnel
Be a team player, work and share knowledge to help each other grow. You know how to co-manage a network with a teammate.
Analyze the incoming data in real-time to direct budgets where they are most profitable and regularly report on campaign performance to other stakeholders in the company
Brainstorm and experiment with different creative hypothesis to generate meaningful insights into audience behavior and help differentiate the games from their competitors
Manage and cultivate relationships with external partners
Be curious about AI and how AI tools can help us in our everyday work.