we are looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and United Kingdom. In this role, you will develop and execute strategic PR plans that elevate brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If youre a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.
What youll be doing:
Develop and execute a comprehensive PR strategy to position as a leader and innovator in the metabolic health space.
Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
Craft compelling press materials, including press releases, media pitches, and executive talking points.
Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify voice.
Create an editorial calendar for both seasonal and evergreen pitches.
Identify, track, and submit for award and speaking opportunities that position as a leader and innovator in its field.
Oversee crisis communications and reputation management strategies to protect and strengthen public image.
Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
Work to build a data dashboard that enables you to pull quantifiable insights at a moments notice.
Build the profiles of executives in the press via news opportunities, speaking opportunities, and awards.
Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
Manage third-party PR agencies as an extension of PR function, ensuring monthly KPIs are met.
Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
Help evolve messaging map annually to align with its broader goals.
Represent industry events, conferences, and media engagements as needed.
Requirements: 5+ years of experience in public relations, with a focus on B2C tech health tech experience is a strong plus.
Exceptional communication skills, both written and verbal, with native English a must.
An entrepreneurial spirit who thrives in a fast-paced, high-growth environment
Proven track record of securing high-impact media coverage and building strong media relationships.
Strategic thinker with the ability to craft compelling narratives, extract meaningful stories from complex data and research, and identify unique PR opportunities.
A proactive, self-starter mindset with the ability to work both independently and collaboratively.
Detail-oriented, organized, and committed to delivering high-quality results.
This position is open to all candidates.